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Unlocking the Potential of Top Ad Networks for Online Income

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When I started my first blog, I relied 100% on website ad networks.  I needed to find out how to monetize your website with ads because I didn't have products or services to sell...
And it was a challenge trying to find the best ad networks for small publishers - even though I didn't know what a 'small publisher' was then!
I had given up my Pepsi truck driving gig and had no idea about getting traffic or affiliate products, so I did what anyone with a site does...
I posted ads all over the place!  I was trying my damnedest to monetize website traffic, the little bit of website traffic I got at the time, with ad networks.
I only had about two people a day coming to my site, so I surely didn't make too much money...  But the few bucks a day added to my first check from Google!
That was a big day.  I still have a picture of it...  Check out that date!  2006!
Since then, the internet and blogging have grown up a lot.  Rather than a few ad networks that'll pay you on a CPM or CPC basis, there are hundreds of good ones...
There are what are considered the best ad networks for advertisers...  We do a lot of advertising nowadays!
And there are lots of ad networks for publishers that pay well.
As you'll discover in the video, very few of the ad networks will pay you more than if you had your book, course, digital product, or offer!
Now, monetizing your website makes our job of wading through the mess a little more intense, but don't worry.  This post will cover how to make money from your website without affiliate products or selling your stuff!
If you want to learn how to sell your stuff, we wrote an entire book about it.
We're also going to trudge through a bit of the 'process' associated with displaying ads on your site so you know how you will get paid by these networks...
What Are Ad Networks?
Ad networks are the collective watering holes of Internet commerce...  Inside an ad network, you'll have an advertiser and a publisher.
If you're familiar with a lot of our other work, our Axis CRM Project called Triggers, you know that we talk a LOT about being on the advertising side...  You know, getting traffic...
Now, take everything you know about advertising - and flip it.
When you're a 'publisher,' you're offering space on your website or blog that advertisers can use!  That means ads will be in your sidebars and below your blog posts about other people's products.  Some of them might be affiliate products.  Some of them might be retargeted ads.  Others might be ads for digital products or physical products.
We don't care what's being advertised...
Why?  Because we get paid in one of two ways...  CPM or CPC.
CPM vs. CPC
Two terms you've no doubt heard a lot are CPM and CPC.
CPM - Cost Per Thousand Impressions
CPC - Cost Per Click
Usually, you get paid one of two ways...   Whenever someone clicks an ad on your website or views an ad.
Nothing needs to be sold.  You don't make a commission or anything like that.  Very simply, you get paid by a click or a view.
Different ad networks have other parameters; some even pay out when either event happens...
Which brings me to my next point - how much traffic do you need?
Unique Visitors Are Crucial
The best ad networks are the ones that cater to big-traffic websites...  Think 500,000 or more visitors a month.  Some may argue that if you're getting that much traffic, generating revenue shouldn't be a problem.  I agree.
There are a handful of website owners out there who buy traffic for 9 cents and then make 15 cents on all the ads that are viewed.
That, my friends, is called Click Arbitrage.
You pull someone into your website, have them go through a slideshow (where they have to click next), show them pictures of "36 Dirty Jokes You Forgot As A Kid," and make a small fortune.
If you're just getting started, though, or only have a few hundred or thousands of visitors a month - that's still cool.  There are plenty of ad networks you can plug into.  Sometimes, the networks that accept anyone don't have the best offers or deliver the best experience for your readers...
It's up to you who you want to work with!
Now, I know you're asking yourself, what's better?  Selling affiliate products or my products OR simply posting content only and showing display ads?
What's Better - Selling Or Showing?
Now that you know about ad networks, how you'll get paid, click arbitrage, and the types of traffic some of the networks expect, we get to the heart of the matter.
Should you be plugging in banner ads or not?
The truth is that running banner ads and giving your traffic and impressions away has a cost to...  Sure, you'll get a check from the ad network, but is it worth it?
If you have a product or service you've created and you're selling on your site, then probably not.  Using that ad space, you would have tied up with an ad network, which is perhaps better served in promoting your stuff!
However, if you're an affiliate marketer (selling other people's products) or currently don't have any revenue model set up, ad networks are a great resource.
Generally, you'll make far MORE money selling your stuff, but there are a lot of things that come into play.  You must concern yourself with sales copy, webinars, merchant processing, email autoresponder copy, and hundreds of other things.
Sometimes, setting aside a portion of your website for banner ads is easier!
Choosing The Right Ad Network
Choosing the right ad network is essentially a matter of personal preference.  When you're getting started and don't have much traffic to offer, you'll find that the networks are a little cumbersome.
Chikita doesn't have great payouts.  Bidvertiser and Clicksor 'feel' weird.  They don't have the best advertisers, so they don't have the best ads...
It would be best to balance what you're going for with your brand and what you give up in allowing ad networks to post ads you don't directly control.
I've worked with many networks across the hundreds of websites I've owned and countless clients I've worked with.  Some are great.  Some, not so much.
Impression Stacking
There's a trick to ads, especially when you aren't trying to build a brand, that works every time.  I refer to it as Impression Stacking.
That is where you post ad groups from different ad networks, stacking payouts from each network.
When you get one new visitor, you're getting credit for that visitor from 4 or 5 different ad networks!  If you were wondering how the Click Arbitrage guys are doing it - that's how!
For each page a visitor hits, the ads reload, and they get another impression in each network!
A simple, genius model lets you stack up some considerable payouts.  A warning, though - not all ad networks work together!  Google doesn't play well with others...
Here Today.  Gone Tomorrow!
Over the years, I've seen many ad networks come and go.  One of my FAVORITE back in the day was Text Link Ads.  An SEO company bought them up, but at one point, they were paying me $1200 a month for a small block of text ads in my sidebar.
When you start your blog, that's big money for letting a company sell a few links on your sidebar!
My point is this: ad networks come and go, so it's always essential to keep your eye out and test diligently.  Try out new networks, and if you get better payouts, make the switch permanent!  It's nothing personal.
So now, let's talk about 7 of my favorite ad networks - ones I've used - that have withstood the test of time and grown through the years.
7 Ad Networks You Should Be Using
Most of these networks have been around for a long time, requiring next to no traffic to get started.
Also, they offer highly competitive payouts, and they've got technology that makes including them in your site less of a pain, both from the implementation standpoint and the 'what ads are you going to be showing my people' perspective.
1: Doubleclick By Google
Owned by Google, Doubleclick is by far the most prominent advertising network. It has access to the world’s largest pool of advertisers paying the highest CPMs.
It’s the premium version of AdSense, but this isn’t one of those dinky little upgrades. Ad Exchange is a real-time marketplace that works perfectly with Google’s DoubleClick for Publishers.
It’s a platform interconnecting advertisers, publishers, and networks that allows publishers to set the rates at which they want their inventory sold. If it can’t be sold at the premium price you select, it will be auctioned off in Exchange, and the highest-paying ad will be served. Google Ad Exchange has an 80% publisher revenue share.
2: Google Adsense
Adsense is by far the most well-known network, and most agree that their ads tend to perform the best but work better on sites relating to specific niches.  Maybe we'll post an article on the top-paying Adsense places...
You can choose from all sizes, text, or display ads and customize your ads (colors, font, etc.) to a point. They pay once a month via direct deposit or mailed check; you have earned at least $100 to qualify for a payment every month.
3: Buy Sell Ads
I like Buy Sell Ads for many reasons - one of the most prominent being that I remember when they started, and I've watched them grow.  When they started, I was one of their very early entrants with a few of my sites.
When they started, their premise was that they made it easy to sell banner ads on your site while they took only a tiny portion of the proceeds.  Now, they're working with huge and small publishers and advertisers alike.
They pay right to PayPal and are as dependable as the day is long...
4: Media.net
Media.net is the ad network powered by Yahoo! and Bing. Their ads look different because they’re just these little colored keyword blocks. Media.net works to ensure that the keyword blocks blend well with your site — they will often use the same color scheme. These ads complement Adsense ads very well, mainly because they look very different. Media.net pays monthly with PayPal, but like Adsense, you must have met that $100 minimum in a month to get a payment.
5: AdThrive
AdThrive displays family-friendly ads, plus they set up DFP (Double Click For Publishers) on their ads once installed on your blog. These are display ads, and once you sign up, they will analyze your site and tell you where they think their ads will perform best. Then, they go in and do all the setup for you. AdThrive pays monthly with direct deposit.
6: Advertising.com
An AOL platform, Advertising.com, offers you CPM and revenue share ads. Its rates for CPM ads are pretty impressive, but if your website has a high CTR, then its RevShare ads can be the ideal way to monetize your blog and rake in a lot of money.
The platform represents 92 of the top 100 Ad Age-listed advertisers. Getting approved is tricky as AOL only accepts websites with monthly traffic of 500,000 or more.
You can start getting paid as soon as you earn $25, and payments can be withdrawn through a cheque or wire transfer.
7: Criteo
Criteo has quickly gained traction and become a top earner for website owners and bloggers. With over 740 billion ads served in 2014 alone and an impressive 7800+ global advertisers, Criteo is placed perfectly to offer website owners ads with high CPM and excellent conversions.  Plus, they're putting a significant emphasis on machine learning and mobile...
Criteo sees an astonishing 96% renewal of service agreements by advertisers due to its ability to generate more significant revenue for its clients.  This effectively translates into more earnings for publishers who regularly benefit from more significant gains than the competitors.
8: RadiumOne
RadiumOne pioneered social media as an advertising tool and is a viral CPM ad platform that you can use to monetize a wide range of content. It works with texts, images, and video content and is optimized to target desktop and mobile users.
Payments are made every second week; you must earn $100 to be eligible for a payout. Once you start generating revenue through RadiumOne, you can request payment through PayPal, wire transfer, or a check addressed to your name.
9: Technorati Media (Synacor)
Professional bloggers prefer Technorati (just acquired by Synacor), which has a vast network of ad publishers who use the platform. It is also the world's prominent social media ad network and is perfect for websites that get a lot of traction on social networks.
They are a reputed ad platform and offer highly targeted ads, which are also great for increasing clickthrough rates.
When you serve ads through Technorati, you must maintain exclusivity, which may be a deal-breaker for some. If you get a lot of visitors, but AdSense isn’t working for you, then Technorati can be the perfect alternative.
10: Adelaide
AdBlade lets you publish ads for paid content for some top brands on your website. The product's niche makes it a lucrative market to tap into, and you get a high CPM rate for your efforts.  AdBlade also caters to the needs of several, so finding ads your audience will like is more accessible.
With AdBlade, your website should generate a minimum of 500,000 visitors per month to be accepted, which is too exclusive if you're starting...  For those who do qualify, they will be displaying ads on websites like Fox News and Yahoo! and getting paid very well for it.
Payments get credited to your PayPal after 30 days if they are over $100, and you can run AdBlade ads alongside AdSense without any problems.
Create Your Own Offer That Converts! Click Here! >>
Video Transcript:
In this video, we're going to talk about ad networks.
More specifically, how to monetize your website without selling affiliate products and your stuff without selling your services, creating content for your website, getting traffic to that content, and then monetizing it through advertisers.
And this was the very, very, very first thing I learned to do when I first started blogging, like in 2006. So basically, what I did was I had a website called JDs blog, and I posted fucking nonsense to it.
Looking back, you know, it's like there was no structure. I just wrote about whatever I want it well; I guess that's blogging, though. So whatever.
But I remember writing about all kinds of crazy stuff. I started a podcast back then. I got like 60,000 downloads because there weren't any podcasts out there. I had no idea what I was doing. If I had known what I was doing, I would have lit the world on fire, but I didn't. So there's that.
But I monetized my little traffic; I started getting into these ad networks, where you posted a banner ad to your website in the sidebar or the pages or the header or whatever.
And whenever somebody clicked that ad, or whenever that ad impression that ad was served, like the page, loaded in the ad was served, then you make a buck or 12 cents, or eight cents, or four cents or whatever, you know, there's some monetary value for that thing. So the very, very, very first check that I got back in 2006 was for $103 and 53 cents. And in the blog post here.
There's a picture of it. But that was a big day because Google bit was paying me, Which was huge, anyway.
So, what are ad networks? Well, ad networks are they work as the middleman. So basically, an ad network has two two sides to two different. It's a platform; they have two sides to their business: the advertisers on one and the publishers on another.
So advertisers get to come in and pay the network money to get traffic to their websites, then, you know, their pages and everything else. And everybody has their secret sauce.
You know, some of them are banner ads, other ones are retargeting of ads, and other ones are in-text links and whatever. So, if you're an advertiser, you understand the advertising side of this coin.
The publishers are the people who have a website and have traffic and content, and they're looking to monetize that traffic. They don't necessarily have anything to sell. They are 100% lead, pleased to have somebody on their website, clicking an ad, and then going off to an advertiser.
So they're happy with that because they usually make some form of money, whether a couple of cents or a couple of dollars. So, these ad networks bring together the advertisers and the publishers. And that is their business model. They keep the money in the middle. So, as you can expect, the largest ad network is Google. I mean, Google has a couple of different variations of, you know, their ad network. So there's a double click, and then there's Google AdSense.
So Google AdSense is the version where a publisher can go in and sign up, you know, with Google AdSense being approved, and then put a block of ads on their website. And those ads are served based on the keyword phrases in those blog posts. The other side of AdSense for us advertisers is AdWords.
So AdWords Well, it's Google Ads now. But it won't ever be Google ads to AdWords to me. Um, Google AdWords is for advertisers, and AdSense is for publishers. If you want to go and pay money for traffic, you go to AdWords; if you want to go and put banner ads on your website and get paid for those, you go to AdSense, two sides to the ad network. There's another one called buy-sell ads; they were really in their infancy, you know, years and years ago.
When I first got started online, I remember when they, you know, it used to be, you know, $5 a month, and you could get a banner ad on a website, which was super awesome, you know, so then there's some other there are all kinds of different networks, and they tend to change hands every once in a while.
You know, so in the blog advertising.com is one of them criteo Radio One, there's lots ad blade, you know, every once in a while they merge, there are new ones that come out.
But by and large, they serve the same purpose. And that purpose is to, you know, to marry up advertisers and publishers and make money in the middle.
There are so many Dunphy blog posts that there are many ad networks you can click through and look at and check out and see which one works for you. But there are a couple of things that I want to talk about when it comes to ad networks.
That is important. So, the first is CPM versus CPC. CPM is your cost per thousand impressions. So that's you make, you know, $1 per thousand times that that page loads that ad loads. So it's a lot of traffic and not a lot of money. There's also cost per click, like what Google AdSense is.
So, the cost per click is that you don't get paid every time the ad loads, but you get paid every time somebody clicks the ad. So it depends on how much traffic you're getting, what kind of quality of traffic it is, you know what is going to end up paying you out the best, but you unique visitors, unique visitors are crucial.
So, the best ad networks cater to websites that get a lot of traffic, like half a million monthly visitors. So the best and the best payouts, the best ad networks are going to, you know, hop on board. Suppose you get a lot of traffic. If you don't, then they're still, I mean, you can still run Google AdSense, but you're just not going to get that top-tier placement, you know, from ads.
And really, the age-old question is, Do you want to create your own products and services and sell your own thing? Or do you want to put ad blocks up and sell somebody else's or get paid to advertise somebody else's thing? I 100% wholeheartedly think that you're going to, you're going to go, you're going to make a whole lot more money if you use the impressions and the eyeballs and the traffic that you get daily to promote your products, your services, you know, whether that is an ebook or a digital course or, you know, a coaching offer consulting offer, or, you know, just having five clients that you do, you know, kind of distance remote coaching with, you know, you're going to make a lot more money that way, serving a relatively few amounts of people.
Then you're going to get publishing content blog posts, after blog posts, you know, day after day, and, you know, hoping the banner ads will pay the bills. I mean, you're going. It would be best if you had a lot of traffic. You can make five and six figures a month with 10,000, 10,000, 12,000, 5,000, and 6,000 visitors monthly. If you're selling your products and services with banner ads, you will be lucky to make 100 bucks a month with that kind of traffic.
So it's just something to think about, you know, with affiliate products, it's even much easier to make more considerable money not as high you're not going to make as much Won't you will you could. Still, you're probably not going to make as much as if you had your products and services, but affiliate Commission, you know, will still pay about under the banner networks, you know, your ad networks.
So it's just something to think about how deep down the rabbit hole you want to go. You know, if you have your products and services, you got to fill those, you know, you're going to have customers and clients and support and, you know, sales and all that other stuff. If you sell affiliate products, you don't have fulfillment and support and all that stuff, but you do need traffic and marketing and all of that, you know?
Whereas if you have a website that you sure you can, you know, hope for a viral video that gets you, you know, half a million or a million visitors a month or whatever, is it going to happen? Probably not. But it could, you know, so it just depends on what level you want to play it. I hope you like this video; subscribe to future videos and click the like button. That would be awesome.
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Triple Your Sales Overnight with this Inbound Marketing Funnel Strategy!

Get An Inbound Marketing Funnel Done For You! >>

Sales and marketing teams love inbound marketing funnels. Do you? It takes all of the hard work of prospecting off your plate.
You are putting your best efforts into capturing leads through inbound marketing, but the results are disappointing.
Well, you are not alone; Numbers show that more than 32% of marketers believe they are going nowhere with their inbound marketing campaigns.
So, what can you do to make the most out of your inbound marketing efforts?
There is one recommended solution to this problem: funnels. Sales or marketing funnels can help you deal with your inbound marketing frustration.
What are funnels? How are they related to inbound marketing? What kind of success can you experience using funnels? Why are funnels your best option compared to other inbound tools and tactics?
By the end of this post, you will have the answer to all these questions. We'll also link to related inbound marketing and sales funnel resources to help you get a complete picture. So, let's look at how marketers use funnels as part of their inbound marketing strategy.
The 3-part Inbound Marketing Funnel Formula
To sell stuff online and successfully architect a profitable sales funnel, there are three pieces of the puzzle:
Your Offer – What you're selling.
The Follow-up – Your communication with your prospect once they're in your sales process.
Traffic – The people coming to your website or landing page.
The sales funnel is the first thing you need to set up, even if it's just a standalone sales page… Driving traffic to a sales page without a funnel wastes resources.
You want to ensure you get an ROI from your inbound marketing budget and consistently stoke the fire with new prospects to keep growing your business!
You get sales when you combine all three – traffic, your offer, and a follow-up process!
Read more about our exact sales funnel formula to drive tons of targeted, high-converting traffic to our business and clients' business in our brand-new version of the Funnel Factor report. No time to read? Please register for our on-demand Sales Funnel webinar. You can watch it anytime from home.
ToFu: Top of the Inbound Marketing Funnel
If you have a basic understanding of sales funnels, you would know that a top-of-the-funnel (ToFu) priority is to capture your audience's attention. This is the first step and most crucial part of the funnel structure. Therefore, top-of-the-inbound marketing funnel actions can bring in the most significant number of quality leads for your sales team to nurture and convert.
So, what does ToFu relate to your inbound marketing efforts?
You need to step up the game and invest more resources towards getting as many relevant leads as possible as part of your inbound strategy.
Optimized content
One of the best ways to achieve this is by focusing on content marketing. Create epic content that provides value and helps readers connect with your brand. Use search-engine-optimized content to attract many users through organic search.
Social media
Build a solid social media presence so that when you make an announcement, you get a higher chance of it spreading like wildfire!
Your content won't become viral from the get-go. You must first grow your audience, understand them, and create exciting content.
Customer experience
You will be amazed to know that more than 70% of all social media users will likely recommend a brand to their network if they have had a good experience.
This figure makes it quite evident how important it is to build strong content marketing and social media strategy to increase customers as part of the funnel strategy for your inbound marketing efforts.
MoFu: Middle of the Inbound Marketing Funnel
The Middle of the funnel (MoFu) is where you get to know different kinds of audiences through the ToFu.
However, this is part of your inbound marketing funnel process, where you qualify different lead segments based on their interests and readiness to buy. The leads closer to converting are often called MQLs or Marketing Qualified Leads.
Nurture and convert
After you've spotted the most qualified leads, you must nurture them until they convert into paying customers. This is done partly through automated marketing workflows but also through the active involvement of your sales team.
There are different marketing strategies that you can employ to nurture these leads. Here's an example:
Suppose a user has subscribed to your newsletter. Instead of just sending a welcome email, why not pair it up with a welcome offer or discount coupon? Or maybe add a free eBook download to your welcome email? Click here to get more ideas on how you can build automated email sequences that bring results.
BoFu: Bottom of the Inbound Marketing Funnel
This is the phase where the saying 'strike while the iron is hot' holds entirely true.
The customer has already gone through the basic steps of your funnel. They have shown interest in your product or service at the top of the funnel. They have gained all the relevant knowledge they need about the service, have been qualified and nurtured thoroughly, and are about to convert into paying customers. This is the most significant opportunity for your sales team to close the sale.
So, how can they do it?
Present an offer
Tempt the BoFu customer with an offer they cannot resist. You might have the best product for the user's needs, but – unless you can make an irresistible offer and present it in a compelling light before you lose the sale.
This is where the power of content, as part of your inbound marketing strategy, comes into the picture. By content, we mean all elements, such as graphics, copy, design, and everything in your marketing material.
Read this highly relevant article about how to create content for every stage of the buyer's journey as your incoming leads move through your marketing funnel.
Content is still King!
You may agree that creating a sales funnel that works for your inbound marketing strategy requires planning and effort. User-friendly content is not enough; you need to make a conscious effort to take action tightly related to the buyer's journey.
From creating compelling landing pages to writing effective web copy and posting on social media, every step you take must be part of a plan, your sales funnel, and an inbound marketing plan.
Don't forget – that marketing efforts generate three times as many leads at a 62% lower cost.
Creating A Funnel To Solve Inbound Marketing And Lead Generation
All we have to say is that succeeding in the game of inbound marketing requires sincere efforts, just like in any other field.
Creating an inbound marketing funnel could be just the piece you were looking for to solve the inbound marketing puzzle. Now, it is up to you to create a strategy in which you add a funnel that complements your marketing efforts and enhances your sales numbers.
Inbound Marketing Funnels: The Video Recap
What is an Inbound Marketing Funnel?
In the vast ocean of sales strategies, inbound marketing funnels have started to distinguish themselves as a unique force. While they might seem synonymous with sales funnels, they serve a different purpose. The essence of a marketing funnel is to engage with potential clients based on their familiarity and comfort with your brand.
The Three Market Temperature Levels
Cold Market:
You will typically see generalized ads.
Promotions like downloading a lead magnet or signing up for a webinar will resonate with them.
Warm Market:
Presented with slightly more direct promotions.
Engagements may involve signing up for sales calls, reading advertorials, or delving into specific blog posts.
Hot Market:
These are the prospects ready to make a purchase. They will be presented with direct purchasing options and pitches.
Retargeting: A Game-Changer
With the rise of digital platforms, retargeting has become invaluable. For instance, if a visitor explores one page on your website but not another, this behavior can dictate the type of ads they see next. Similarly, email triggers can be set up based on which web pages they visited.
Our company's marketing automation is so advanced that we even receive Slack notifications detailing which page a user views. This immediate data can be a powerful tool. For instance, when I noticed that a potential client had visited the same pages multiple times without taking action, I occasionally called them to address any questions directly. This level of attention can make all the difference in the conversion process.
The Funnel Components
1. Your Offer:
This is the product or service you're offering, whether a coaching program, a digital product, a physical item, or something else entirely.
2. Follow-Up:
Initially, this was just email correspondence. Now, with retargeting, this follow-up includes ads on various platforms based on a prospect's interaction with your brand.
3. Traffic:
The potential clients who visit your web page and hopefully take the desired action.
ADA and The Funnel
The ADA model, which stands for Awareness, Desire, and Action, perfectly complements a marketing funnel's top, middle, and bottom stages.
Top of the Funnel (Awareness): The goal is for prospects to become familiar with your brand, almost as if they're getting to know a friend.
Middle of the Funnel: This stage involves multiple interactions. Prospects recognize your brand, engage with your content, and, ideally, join a nurturing database. They might sign up for more information, begin to trust your brand more, or even schedule a time to discuss a potential purchase.
Bottom of the Funnel: This is where the offer is presented, and a prospect ideally becomes a client.
Remember, while some might navigate this funnel in hours, others might take years. Regardless of the duration, consistency in marketing is crucial. If you slack off, you risk being forgotten.
Crafting the Ideal Funnel
To create an effective inbound marketing funnel, focus on:
Optimized Content at the Top: Content remains King. Engage with optimized content and maintain active social media interactions.
Nurturing in the Middle: Convert prospects into leads, eventually leading them to the final stage.
Presenting Offers at the Bottom: Lay out your offers clearly and compellingly.
To conclude, perfecting your inbound marketing funnel is the key if you aim for a strategy where potential clients come to you willingly.
Find Out How To Sell More Online! Click Here >>
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Automated Sales Funnels: Why They Work From Top To Bottom

Discover How To Automate Your Sales Process >>
Business success is all about the process. Your automated sales funnel is no different. Everything from lead generation to sales and marketing involves having streamlined processes to turn traffic and visitors into sales and revenue.
Today, I will discuss one of the most important aspects of converting customers—using an automated sales funnel.
Before we get into the details, we need to have a clear understanding of the basic terminology or what a sales funnel is. If you're curious how to set up a sales funnel for your business, check out this Funnel Factor report!
What is a sales funnel?
In the simplest of words, marketing can be defined as the series of steps a customer has to go through before they end up converting into a sale.
Though sales funnels and systems have been around forever, both online and off, in this fast-paced world with the internet and technology, it has become easier for a business owner to create an automated sales funnel and convert customers than ever.
So, how do sales funnels work?
First of all, you need to understand that the goal of a sales funnel is to make it easy for someone to understand what you do, find out how you do it, and ultimately take action on an offer—in other words, convert it into a sale.
Typical stages of the sales funnel  
Now that you know how a sales funnel is laid out, let's shift the conversation toward the different stages a customer must go through.
And believe me, this isn't a newfangled marketing tactic.  Automated sales funnels follow the time-tested and age-old A.I.D.A. Principle. AIDA and the overall approach are commonly attributed to American advertising and sales pioneer E. St. Elmo Lewis. They can be found in almost every marketing textbook on the planet.
Awareness
Like a toddler learning language by becoming familiar with the alphabet, the first step of the prospect's journey in this funnel begins with the letter A... i.e., Awareness.
To bring people into the automated sales funnel, you need to make them aware that you have the solution to a problem they are facing. For example, you are selling a car. You need to target the audience—someone who commutes on the local bus and who would rather drive themselves.
So, initially, you must inform them you have a car for them.
Interest
Now that the customer knows you have a solution to their problem, you need to build their interest.
Answer the question – why should they choose your product?
Continuing from the above example – why should they consider buying the car you're selling?
This is where building interest comes into the picture. It would be best to let the customer know about features of your product like affordability, low maintenance, better convenience, higher social status, and other things that'll help your prospect consider purchasing the vehicle...
Desire
Once the customer passes through the second stage and is considering your offer, it's time to increase their desire. This can be done through a demo, a free trial, an explanation of the benefits they'll experience once they purchase, etc.
In the car example, offering a test drive is the classic move that increases desire.  Once they sit behind the wheel and take the car out for a spin, they immediately feel a sense of ownership...  What would it be like taking the kids to school in this car?  How awesome would it be if I didn't have to wake up 60 minutes early every day to catch the bus...  At this point, the only stage left is to take action and purchase the vehicle!
Action
This is the final stage of the sales process. The prospect is now all set to buy your product/service, usually through a sales letter, be it a video sales letter or a traditional sales letter. To see how all of this works in your business, book an Action Plan call, and we'll diagram a funnel for you!
Once the customer is satisfied with all the information gathered in the previous funnel steps, it's time for them to decide and purchase your product or service.
Content and content marketing plays a massive role throughout this process. After all, that’s how the customer moves through the different stages of the funnel. Your prospect doesn't stay connected or hooked to the offer without engaging content.
Don’t forget that in today's marketplace, your competitors are outside like hungry wolves waiting to pounce on your prospect. So, you cannot afford to let your customers go once they are in the automated sales funnel.  You need to keep them engaged even once they're through your funnel!
Now, throughout this automated sales funnel, the customer journey can be divided itointo different phases based on their stage. Here’s a look into those phases.
Prospect
At this stage, the customer is naïve —he or she is looking for information about your brand or about a solution to their problem, but they're unaware of what you do and definitely don't have the information to make a decision yet. Often, we get them to raise their hand at this point by downloading a lead magnet or signing up for a webinar.
Qualified lead
When a customer begins digging into your products and services, either by filling out a contact form or signing up for a piece of marketing collateral you offer, they move from the prospect stage to the qualified lead stage.
Interested
This is the stage where the customer starts to show real interest in what you are selling by exploring your products/services in detail. Usually, this happens after attending a webinar, watching a sales video, or filling out a form for a strategy session with you.
Decided
When the customer decides to buy what you are selling, he or she will contact your salesperson or click an Add To Cart button on your website to take action.
Won / Lost
The last stage, when the customer is satisfied with the information you have to offer, is after they purchase.  At that point, you're fulfilling your product or service, and they're getting what they paid for!
Conclusion
In conclusion, this is the simplest and clearest way to describe how a marketing funnel works and the different stages that a customer goes through while in it.
Getting prospects to enter this funnel is pretty straightforward. Usually, you give a download, webinar registration, or something they opt-in for...  After that, though, the real work begins.
To keep your prospects moving through the funnel stages, you must give them what they need to progress through the automated sales funnel as quickly as possible.  Sometimes, a buyer decides in 5 minutes...  Other times, it could take months.
Remember: Content is your best friend when it comes to conversion. Focus on creating awesome content that can keep potential customers learning and moving through your process, and you'll be well on your way to setting up an automated sales funnel that converts day and night!
If you're interested in a Done For You Sales Funnel, schedule a call, and we'll chat about it!
Watch The Video >>

Video Transcript:
In today's video, we will discuss how sales funnels work from top to bottom.
Now, this is loaded. I mean, it's a loaded question because there are so many different kinds of sales funnels. There are three foundational sales funnels that we build for most of our clients, and they are largely determined based on price and complexity.
The more expensive an offer is, the more high-touch it will end up being. So, your low-touch sales funnels are automated sales funnels that are like VSL upsell sequences, like a video sales letter followed by an upsell sequence.
Above that is a multi-video launch sequence, usually three or four sales videos that walk through a specific sales process. That bond is engaged, and basically, you know, you sell a prospect.
So you know, turn them into a customer. And then you have your automated webinars and auto-made webinars with two different kinds of calls, two distinct calls to action.
One is an order form, so it's straight-up added to the cart, and the other one is to book a call with a sales rep. So that's generally the framework that we follow. The more complex, the more high-ticket, you know, we tend to skew towards an automated webinar with a sales call.
Now, that process can be shortcutted with a fully qualified lead sales video, which we have been testing and doing recently because people want something done quickly. That's one of the reasons why these FTL VSL funnels work really, really well.
But to talk about a sales funnel is really to understand how a prospect warms up to you. So there is an age-old marketing acronym, Ada Ada, that we learned in college, you know, in a marketing class. It was one of those things that was in the textbook. I remember being on a quiz, and I was like, I'm never going to use this.
This is wild. It's 130 years old.
But here's the thing like, it doesn't matter whether it is 100 years or 50 years or 20 years, businesses business you know, so, whether somebody is bonding with you and progressing through a sales cycle in person, or whether they are bonding with you and progressing through a sales cycle, digitally through an automated funnel, the same process is happening.
The same, the same four-step, you know, the thing is going on, they are being attracted into your world, your silo, your business, your brand. They are increasingly interested, so they're becoming increasingly interested in you and what you're doing in your offer; they are growing in desire.
So the more they learn about you, the more they see, they watch the video, they read your sales copy, they visit your blog, they attend webinars, they open your email, the more desire they have for the thing, that the offer that you were making the thing that you are going to be selling them, which leads to the fourth step, which is taking action.
So taking action is the last piece of the puzzle where they pull out their credit card, and they buy whether that or they, you know, you agree to have an invoice sent to them, and they purchase no matter how it works. Those are four primary cycles or the four pieces of the sales process now; when you apply those principles to a sales funnel, you can see them playing out like this.
So, let's say we have an automated webinar selling a high-ticket coaching program or some high-ticket service. So let's say it's a 20 $500 a-month coaching program that is three months long, let's say. So all in all, you know, it's 2500 a month for three months, and there's some fast action discount that drops 1500 dollars off the price, so we set up an automated webinar that plays immediately on-demand after somebody signs up for it.
We also set up a lead magnet and 2025 emails that move them through from a marketing automation standpoint. That's what we do for all of our clients.
When that funnel is up and running, we have a Facebook ad invite you to know; it's a video that invites them to sign up for the webinar or the lead magnet; 20 3050 100 200 500,000 people see that video. It is, it isn't.
It's casting a net. It is inviting people. If you know anybody attracted to this thing, click the link and click the button you know to watch the video. That is the purpose of, you know, that net, and you can do retargeting. You can do content videos, live streams, and everything just to cast a vast net so that people become attracted to you, where you can attract your ideal target market through the words you use and the modalities. You create whatever.
Now, they hit your landing page. They signed up for your webinar and opted in. They receive your webinar content, their lead magnet, emails, blogtheirts, and the things that increase their interest and ultimately into a desire for the thing you're selling.
This process happens because they are receiving stuff from you. After all, they're receiving content.
Then, finally, you make an offer that resonates with them, and they turn that into a pitch. So, the attractiveness piece is everything outside. You know, like that.
First, a is everything that happens outside of your wheelhouse outside of your silo to pull them in. Once you pull them in, and they are, they have opted in for your stuff. Then you work at increasing their desire and ultimately turning, turning, you know, converting them into that action for your offer.
Those steps can play out in as little as two hours, as little as 15 minutes, or it might take six years. I find people who have been on my list for six years, and then they just now have signed up for a sales funnel, or we're running traffic for them, or whatever. You know, they have just made the decision, and then it's time for them to jump and move forward.
You know, so there's always that. So that is this: the sales funnel process and how everything works from top to bottom. Now, your sales funnel is going to be a little bit different. Just purely because your offers are other, your business is distinct.
The post Automated Sales Funnels: Why They Work From Top To Bottom appeared first on Done For You.

Micro-Actions & Stepping Through A Sales Funnel

Whenever you ask your prospect to do anything – to take any action – you are giving them the ability to accept or reject you.
Every time they accept – they continue building the relationship with you and your company… Deepening the bond.
This includes things like:
Clicking a video play button is someone accepting an ‘offer.’
Filling out an opt-in form is someone accepting an offer.
Purchasing something is someone accepting an offer.
At first, this is clicking an ad or visiting a web page… As the relationship progresses, it’s falling out forms, providing their phone number, entering their credit card into an order form. Do not take any of these things lightly!
Here’s where things get tricky…
For an automated sales funnel to work, there are lots of Actions that must be accepted by your prospect in order to get to the fun part – revenue generation… Or them buying something!
First, they need to click an advertisement or a result in Google…
Then the read a web page like a blog post…
They click a banner in the sidebar or a text link…
Which takes them to an optin page that they read…
Then they fill in an optin form for a PDF report…
The open that report in their email…
At the end of their report is a link to a free automated webinar… They click.
Then, they register for the webinar…
Watching the presentation…
Taking action on the ‘offer’ made at the end of a free Strategy Session.
They visit the Strategy Session Sign Up Page
Fill out the application
Book a time in the calendar
Show up for the call…
And THEN they buy!
WOOO, right? And this was supposed to be simple?
It is simple when you know the steps, but you also need to make damn well sure that you’re laying out the process as clean and succinctly as possible, and architecting it the whole way through with the right language and copy to get them all the way to the end.
There is a lot more psychology that goes into it than just ‘putting something for sale online…
You need to convey how your product solves a problem… What features and benefits a customer receives in buying from you… How it’ll make their life easier…
VIDEO TRANSCRIPT:
Welcome to today’s session, really. And what we’re going to talk about is this thing called micro actions or actions.
So many times when we build a sales funnel, and we roll it out, I mean, it isn’t necessarily just the thing, you know, it’s not, it’s not just somebody clicking an ad and then ultimately going and booking a sales call or going and purchasing.
There are so many little, little, little tiny micro-actions that have to be accepted by your prospect in order for them to actually buy something in order for them to engage with your business in with your offer. And it’s very important to realize that, so I went through and just made a list but basically, like these micro-actions, every time you make them, you’re asking somebody to do something. Now it isn’t necessarily even just opting in.
I mean, that’s, that’s kind of a big commitment to create.
I mean, you know, it’s not like getting married or anything.
But oftentimes what we see is, you know, every time you ask somebody to do something, you’re asking them to watch a video, you’re asking them to click an ad, you’re asking them to read a landing page, you’re asking them to opt in to get their credit card and fill in an order form.
Every single time you ask somebody to do something, they have the ability to either accept or reject, you know, they have the ability to say, Yes, I’m going to do that thing, or no, I’m not gonna do that thing and then leave. And the thing is, is like, when they say, No, they’re not going to do something.
They literally leave the landing page, they leave the website, and they don’t ever have to come back. I mean, and that’s, that’s why email marketing and retargeting and all those things exist because somebody rejected an offer at some point. And this technology this ad Tech has given us Way to reach back out to them and say, Hey, you know, maybe you were, you know, maybe reconsider maybe change your mind.
So that is what all that technology is about. But so every time you make you offer you to make a little micro action offer you ask for somebody to take action, then you want them to say yes, this is the yes ladder, it starts the sales psychology piece of it. I mean, that’s, I mean, copywriters, and, you know, it gets into a whole, wholly different, like a realm of, of, you know, education.
But at the end of the day, we want them to say yes, we want them to say yes to everything. We want them to say yes when they click an ad, then they say yes when we put them on a landing page, and we want them to read the landing page or read the blog post and then click the text link inside the blog post to go to the opt-in page.
Then read the opt-in page give us their email address. They’re saying yes to All of this, opening up their email to receive the PDF that we sent them.
Then they open the PDF, they read the eight pages, they go to the very end, little call to action link at the very end saying hey, come sign up for the webinar, they sign up for the webinar, they attend the webinar, then they take action on the CTA on the webinar, so they click the link.
They then go to the scheduling page, fill out the application book a call with us. And then they attend said call and then they accept the offer. So I actually wrote all these steps down there are 15 micro-actions there before they before we get paid before we generate revenue from this client.
Some sales funnels are shorter, free plus shipping offers. I mean it literally is clicked the ad read the blog post. Hit the order form pull out your credit card is $7 offer it’s like four or five cents. That’s one of the reasons why those those those sales funnels shorten the buying curve, but you’re only making $7 or $27 $9, or what free, you know, a free plus shipping offer.
So you’re making nothing plus $4 and 95 cents. You know, that’s why they shorten the buying curve, you want a high ticket offer, you’re looking at 15 steps, you know, in between the, you know, when somebody learns about you, and ultimately what they’re doing.
So, it really just depends like when you’re putting together the sales funnels, you need to know what your offer is, you need to know how complex it is. So we have a lot of training that is going to be coming out a lot of videos and stuff that are going to be coming out about that, you know, free reports and checklists and that kind of thing.
But I’m really I just really, really, really wanted to put together a video about these micro-actions and just stress urgently, how much you need to understand that when somebody is going through each phase of your sales funnel each phase of the buyer cycle, then there is something that we are asking for them to do.
The post Micro-Actions & Stepping Through A Sales Funnel appeared first on Done For You.

Quickest Path To Cash

Do you want to make a lot of money online?  Selling your own products and services? Amidst all of the shiny objects and wiz-bang product launches? 
Or takeaways and ideas you learned about at the last conference? 
Or a sudden bout of inspiration that got you all fired up when you were chatting with a friend?
The answer to focusing on one thing, your thing…  Is by constantly putting everything around you, every opportunity, through the frame of “Quickest Path To Cash.”
You need to ask yourself, “Where is my Quickest Path to Cash?”
One of my college professors taught this way of thinking to me and I use it every day in my business.
We as entrepreneurs have LOTS of ideas.
And since the Internet makes it so easy to start a new project or go off on a different tangent, we spend our lives not making ANY money from the PREVIOUS idea.
Always think: “What Can I Do Right Now That Will Get Me Paid Fastest?”
Sometimes, the answer isn’t necessarily fun or fast.
It’s that book that’s 80% done.
It’s that widget that has everything created except the box labels.
It’s that product that’s already done and just needs an order form added to it.
This isn’t sexy. It’s not push-button riches. That’s not how you make money as a business owner and sustain  it.
You generate revenue by offering something for sale, whether it’s a product or service that you own or something that you sell and can be paid a commission.
Not the idea that came flooding in at 2 AM.
Or the strategy that you learned at the latest meetup.
Or even the thing your friend pitched you on because they thought it was a good idea!
Your QPC is that thing you’ve got that’s already mostly done and ready for you to invest one more ounce of time on so that it can have its day in the sun…
Plain and simple.
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Video Transcript:
Welcome to today's lesson today is bordering on self-help.
I don't really get into teaching coaching a whole lot of like, self-help stuff.
But sometimes you just need to. And what we're going to talk about today is a strategy that I like to call the quickest path to cash or QPC for short.
The quickest path to cash has been something that ever since I was in college, I had a teacher, a professor who taught this to me, basically, you know, you everybody has ideas for business models, products, services.
You know, oftentimes, entrepreneurs get a very serious case of a add. I mean, we get one thing rockin and then we decide we need to go in a different path and this other thing is a great idea and then that doesn't pan out. So we kind of come back to the middle and then we get this other thing going and whatever. So the quickest path to cash is kind of just an idea.
It's a check a mental check that you do with yourself, often, three, four times a day, you know, and what it is, is it basically writes you, it always centers you, depending on where you're doing much working on, you know, in that in basically, as simple as it is, it is asking yourself, is what I'm doing right now going to produce cash the quickest?
Is it my quickest path to cash isn't my quickest path to revenue?
And if the answer is no, too many times in a row, then that means you need to analyze your priorities and readjust and do something different. And, you know, get your head out of your ass, you know, because if you continue down that path for too long, then your revenue dries up.
You know, so I mean Every single one of myself and every one of my friends and every single, every single business owner, I know, this has happened to, you know, so after a while, I mean, you sometimes something turns out to be a great idea, and it's great, and it's a windfall and that's awesome.
And but other times and more often than not, you know, just by asking yourself if this is this my quickest path to cash, it is a way of making sure that you are always you know, moving towards the mountain, moving towards your goals, your big, audacious, you know, 10 x goals, you're moving towards them, and you're always consistent in the actions that you're taking.
Because if you're always moving in the direction of your QPC, you know, then you are in mine, and you're doing the things you need to do. Now, your TPC oftentimes is not sexy.
It's not fun. It's not all of the things that we love to do, it is not those things. Oftentimes your UPC is finishing the book that you have 80% done. It's ordering labels for the bottle, you know, the physical product that you have ordering labels for the bottle, or ordering the boxes or, or finishing the artwork for the box or whatever, you know, lining up fulfillment, the not sexy, not creative, not you know not fun things that engage the part of your brain that you're used to engaging when you're following these other things.
Another example is releasing or growing, you know, sales on a product that has already done or you know, rather than go off and create a new product that is sticking with the one you already have.
And then in turning that into a six-figure product or a six-figure program or seven-figure product or program.
You know, those are the things Those your quickest path to cash. Those are the things that are already done. They're already in your wheelhouse. They're already almost there. You just have to push them over the edge or they are already over the edge.
They just haven't caught fire yet. You know, and you just need to just push them out into the market a little bit more. So, those PPC strategies, just do those checks two or three times a day, is what I'm doing.
Producing cash is what I'm doing the quickest way for me to produce cash. If the answer is yes, then keep fucking doing it. And if the answer's no, then do something different.
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What Needs To Happen On Your Consultative Sales Calls

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TRANSCRIPT: Hey, this is Jason Drohn. So many of our clients use sales calls, whether it is a strategy session call or a consultative sales call, like for a coaching program or a mastermind program, or whether it is a high ticket digital product that they're selling. But at the end of the day, all of these folks, all of these creators are pitching services and they're trying to make a transition between the lead magnet and the website and the webinar to the sales call. So what they're doing is they're using some form of a consultative sales call pitch, which is what we're going to talk about in this clip. But the pitch, what we're going to see is actually just to schedule a strategy session call (ie. a consultative sales call). So the most important thing is just to paint the picture of what the call's going to be like. You know you sign up for a call, we're going to call you on the date and time that you pick. Now that call is going to be 45 minutes and please make sure there aren't any distractions. You're not in the car, you're not in the middle of the grocery store, which happens, surprisingly.
And we're going to get on the phone, we're going to talk about your business, we're going to talk about your life, we're going to talk about your love life, whatever it ends up being. If there's a good fit, I may extend an offer to work with us. And if not, then that's fine too. But either way, you're going to get value out of the call. Something like that. That's going to be the pitch, the offer. All right, so that consultative sales call pitch is crucial that you really need to language it correctly. When you're making the pitch, whether it is in a video sales letter or whether it is in a podcast or a video or a webinar, you need to language it very certainly, I guess. You need to, first of all, tell them what to do.
You need to tell them what to expect and then you need to tell them what is going to happen. One of the reasons this is so important is because you know people are always uncertain. And they're especially uncertain when they know they're about to be pitched and you know they're booking a call on a calendar somewhere, and they know that they're going to have to outlay time and energy and stuff into this call. So you need to keep them excited, you need to keep them fired up. One of the best ways to do that is just to make sure that they know that they're going to get value on the call. So pitching a strategy session, whether it is a video sales letter and you have a form that pops up underneath, whether it is a webinar and you are linking to a call booking page or whether you are doing it from a podcast, from a straight link.
Just make sure that you communicate effectively what is going to be on the call? What is the topic of the call? What are some of the deliverables of the call going to be, and then what to expect on the call? If you would like to learn how to set up one of these consultative sales call funnels, an automated webinar funnel, or a fully qualified lead VSL funnel, then click here to learn about our course Funnel Formula.
If you'd like to book a call with us and learn how we can put one of these sales funnels together for you, click here and fill out the short Action Plan form!
The post What Needs To Happen On Your Consultative Sales Calls appeared first on Done For You.

Your Tribe Expects Content

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TRANSCRIPT:  Hey, what's up? This is Jason Drohn and today I want to drop the hammer on something that it needs to happen. In your business in order for you to sell more in order for you to get traffic and for that traffic to know, like and trust you and pull out their credit card and buy something then there is something that needs to happen and this is it. People expect you to have a blog. They expect you to have your static pages, and your homepage, and your landing pages, and your lead magnets, and your webinars and your videos, people expect that. They expect you to have a YouTube channel setup or and a Facebook page set up. They expect that and if you don't have that then you get burned. I mean they just go to the next person who does that they actually can feel comfortable with and when you don't have content there's not enough to consume.
Outside of selling your one offer you have nothing to link to which is boring. I mean if all you have is a webinar and you pitch on the webinar and you have five days worth of email and that's it what else are you going to talk about? Are you going to send them an email about nothing? The latest YouTube cat videos? You need to have content so you can continue building a relationship with that customer.
All right. So people expect that you have blog posts, and lead magnets, and reports, and videos and things that they can use, and read, and look at that, even people to talk, to even conversational chat widgets on your website, people expect that stuff. People expect that you're going to make that stuff available for them in order for them to buy, they expect it. There are no two ways about it and you need to have content. You need to have these things called content-based assets that we talk about in the rest of this site, we talk about in form and formula and they are things like webinars, and reports that you can give away for free, and videos, and YouTube channels, and Facebook pages, and all of the things that are just literally a pain in the ass to create. They are what will determine how successful you are in your business this year, next year, next five or 10 years.
I get that it takes a lot of time. I get that it takes a lot of money to have somebody create that stuff but if you're serious about being in business then it's something that you need to literally wrap your head around. I mean you got to get into it there are no two ways about it. You need to write for your target market. You need to write for your prospect. You need to get in and give them stuff that they are going to be interested in that they are going to attribute to you as the expert. You want to give them tools and strategies and thoughts. You want to be a thought leader really in the marketplace for them in the silo that you in this prospect sit in you want to be their leader that's all there is to it.
So create content. If there is one thing that you just absolutely have to do in the future of your business is creating blog posts, creating content, getting into it. And whether it's you recording videos, or you writing blog posts, or you paying an outsourcer to write blocks of 10 articles at a time, it doesn't matter what it is you just need to get it done. So if you have any questions at all then, by all means, contact my team. If you'd like us to put together an action plan on the things, the content, the sales funnel, all that stuff that you need to implement in your business, click here to set up a free strategy session with my team and I!
The post Your Tribe Expects Content appeared first on Done For You.

Every Prospect Has A Story Going On In Their Head…

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TRANSCRIPT: Hey, this is Jason Drohn. Here's one of the things that has always fascinated me and one of the reasons I love marketing and sales. Especially internet marketing and sales is everybody I mean there's this big thing around sales psychology and NLP or neuro-linguistic programming. Now I am not an expert by any means, I know enough to be somewhat dangerous. But one of the most prevalent concepts in NLP is this idea of a pattern interrupt. And a pattern interrupt is where you basically... Somebody jars you out of whatever state that you are in and gets you and pulls you into the state they want you in.
So if you watch Now You See Me, the movie Now You See Me 1 and Now You See Me 2. Then there's the one dude, I'm Woody Harrelson's character. I mean he does a lot of NLP. He basically taps you and then runs a little bit of some language patterns and then you're doing something different. So, but the pattern interrupt is the key. Now in this video that I pulled out of our course funnel formula, it talks about stories and how people are coming to your webinar, coming to your sales presentation even with these different stories. So let me run that clip and then we'll come back.
We know what the webinar is, but we want to start directing our participants' attention that way. So whenever somebody signs up for a webinar, whenever they log into a webinar, they are met... If you have 300 people logging into a webinar, there's 300 stories going on in all of their heads. I mean some of them just got out of work, some of them blew off work to be on your webinar. Other ones just pick their kids up from daycare or school. Still other ones are potentially just getting ready to take their kid to school because they're in a different time zone. Others are listening while they're fixing dinner. Others are in their office. Some of them are watching on a big screen TV with the game right next to it.
There's lots of different scenarios and what questions do, is they engage your prospects differently. When you ask a question, even if your prospect doesn't necessarily consciously come up with the answer, their brain still answers the question. Because we as human beings, that's just how we're wired. Whenever somebody asks a question, we might not even internalize the question but our brains still comes up with the answer.
Alright, now as you just heard, you have a bunch of people coming into your sales presentation, coming into your video and they have these thoughts going around in their head. And one of the reasons that we use questions the way that we do, is because we want to basically funnel people from where they are. Which is all over the place up here and we want to funnel them down into question one, question two, question three. So that we can then continue working with them all synchronized. That's why we use questions in our webinars. And a lot of people don't necessarily understand how powerful that can be, but you do it in sales all the time. So great sales like consultation sales, consultative sales. Great salespeople use questions to pre-frame the prospect and kind of direct them where they're going. What we're doing is we're actually doing that on a very, very mass scale inside of a webinar. Whether the webinars live or whether it's an automated or even an on demand webinar that just plays instantly kind of like a lead magnet.
But that's why we use questions the way that we do. We want to pull everybody in to the same mentality so that they are in the right frame of mind to get what we need them to get. If you've ever spent time on stage and given an actual stage presentation in front of 50 or a 100 people. It's so interesting because when the audience comes up afterwards or when they see you in the bar afterwards, if they see you around the hotel or whatever, every single one of them is going to come up and say, "Hey, I really loved this part about your presentation. I love this thing," he said. "I love this insight you had."
And the crazy thing is you hardly ever hear the same thing from multiple people. The reason is because typically... I mean they're all coming from different stories, different backgrounds. They all have different stories running in their head. They're all marching to their own drummer, which is awesome. But being that they're all marching to their own drummer, they all take something different out. So you want to minimize that in a sales presentation as much as possible. You want to get them focused and going in the same direction so that by the time they hit their offer, then your closing is many of them as possible.
So if you would like to learn how to put together these automated webinars sales funnels on your own with your team or internally, click here to learn more about the Funnel Formula course.
And if you would like us to build an automated webinar funnel for you, or at least design it, architect it out, talk about sales copy and all that stuff, click here to schedule a call with us!
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Getting Content Marketing Ideas By Asking The Right Questions

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TRANSCRIPT: Hey, what's up? This is Jason Drohn. Now there are a lot of different ways to create content for your videos and for your blog posts and for your courses and your offers and everything else. But the one that I'm about to share a clip of is one of the most potent that I know of. So before spoiling, and I'm just going to kick you right over to that clip, and then we're going to come back and talk about some of the ramifications, summarize it. So I'll see you in a minute.
What are some of the questions that you normally get asked? When you answer your email in the morning and a prospect emails you or emails in, what is something that they are interested in? Now I find a lot of inspiration in those kinds of questions because I am on calls with clients all the time. I'm on calls, sales calls, all the time. I'm meeting up with people all the time. And we also get a lot of support requests and stuff into the website and everything else. So a lot of times, like whenever I get asked a question, I think how can I create a piece of content that will live well past my answer? Or how can my team create a piece of content that will live past their answer so we don't just solve this problem right now, but we solve this problem for years and years to come. As long as we remember what the URL is, like where that video or that blog post or that PDF or whatever's located. So in fact, we actually have like little cheat sheets of links that all of us will use or send out because there was something that was created in the past that is still used to help somebody solve a problem.
So whenever somebody emails me a question that I haven't necessarily addressed in some sort of a video or anything, then I usually will address it that way. And then I'll send them a link. Works out pretty nicely that way. And it's content that lives forever. It gets ranked in the search engines and everything else, plus videos, pretty easy to do, stuff like this.
Alright, so questions by and large are one of the primary drivers of content in your business. And not just like free content, but like paid content. I cannot tell you how many times I've tried to get creators to survey their list and simply ask what they want to learn more from. In fact, one of my very, very, very first products ever, I spent a weekend. I put together this PDF. I gave this PDF away for free to a friend's membership site. And all of a sudden I got like 200 or 300 downloads. It was like two, yeah, it was like 250 or something. But I got quite a few opt-ins to my list. And it was the first major kind of digital marketing success I had that was purely digital marketing. There were reports or products or whatever. So it was a really, really big deal for me.
Well, that week, the week following all of those downloads, I turned around and surveyed the list and said, hey, thank you so much for downloading the report. Now answer these three questions for me. What did you like about the report? What didn't you like about the report, and then what would you like to learn more about?
So the first question, what did you like, basically showed me where I did a good job. The second question, what didn't you like, showed me where I could improve? And reading some of that, some of those was particularly difficult, but still, I needed to face those challenges and overcome them in order to become a better writer, a better content creator, a better product owner, a better business owner.
And then the third question, what do you want to see more of, was really kind of that foot in the door that said, hey, I'm not done creating yet. What else can I teach you? What else can I show you? And it's also a way of asking if I was to create this, would you buy it again? Do you know what I mean? So what ended up happening was I got 80 or 90 things that the questions that people wanted to, they wanted me to flush out for them. They wanted me to answer for them. So what I did was I went through and put the questions together in certain buckets. And then I created every question I recorded a video, kind of like this, but it was screen capture video, and video was still pretty new. I mean this was 12 years ago, or no, 10 years ago ish. So, but I ended up creating content for addressing each of those questions. And then I sold it as a course. And I gave access to this course. Well, I didn't give them access, but I gave them a 50% discount on this course for the first seven days because they helped me build it. Do you know what I mean? So that was my first big digital product win. And the only way that I would have gotten it is if I surveyed this list if I surveyed this audience.
So questions are your most powerful content creation tool. Get answers to questions. Create the content that those questions ask or that those prospects ask for. And then give it to them, sell it to them, and you will be on your way to selling a lot more coaching, consulting, digital products, whatever. But always ask the right questions, and you can create content for that.
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Evergreen Webinar Funnels: How To Find The Right One For Your Audience

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Introduction: The Evolution of Evergreen Webinar Funnels
Remember when webinars used to be simple, live events? Those days are long gone. The game has changed dramatically with the advent of automation and various formats. In this blog post, we’ll explore the three types of webinars that you can use to elevate your marketing strategies and why an evergreen webinar funnel is worth your attention.
The Transformation from Live to Automated Webinars
Once upon a time, webinars were much like insurance or financial planning seminars; you had to be present to deliver them. But technology has disrupted this model. From live to automated to on-demand, the landscape of webinars has diversified, enabling marketers to employ them in more versatile ways.
The Three Flavors of Webinars and When to Use Them
When we talk about webinars, three main types come to mind:
Live Webinars: These are real-time events. However, they are usually not the focus when constructing an evergreen webinar funnel. They can, nonetheless, be used for affiliate marketing or seasonal promotions.
Timed Webinars: These start at specific times during the day. Initially, we found success in offering these multiple times, but the audience behavior has evolved.
On-Demand Webinars: This is where the evergreen webinar funnel shines. An on-demand format allows viewers to engage with the webinar, fitting their busy schedules instantly.
The Evergreen Shift: Why Timing is Everything
Two years ago, the tides turned for timed webinars. People became more aware that they were not always participating in a live event, leading to decreased commitments to specific timings. We counteracted this by running webinars that started every 15 minutes. This strategy significantly boosted both registration and attendance rates. It's about capturing the audience when they are most engaged—usually, that means instantly through on-demand, evergreen webinars.
Why Evergreen Webinar Funnels Are a Must
If your target audience consists of busy professionals like business owners, doctors, or blue-collar workers, evergreen webinar funnels are essential. They provide instant value without demanding any waiting time, increasing the likelihood of engagement and conversion. In essence, it's not just a strategy; it's adapting to the behavioral needs of your target audience.
How Webinars Serve High-Ticket Items
Webinars, especially those in an evergreen webinar funnel, are a go-to strategy for selling high-ticket items, whether coaching services, masterminds, or products priced over a thousand dollars. They allow for complex, nuanced offers that require more than a straightforward hard sell.
Your Next Steps in Building an Evergreen Webinar Funnel
Are you interested in building your evergreen webinar funnel? Whether you're a team player or a DIY type with technical and marketing skills, the opportunities are endless.
For Custom Solutions: Book a 1-on-1 Action Plan Call to tailor an automated webinar sales funnel specifically for your business.
For the DIYers: Click here to learn how to build high-conversion sales funnels independently.
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[VIDEO TRANSCRIPT (ABOVE)]
Webinars come in a lot of shapes and sizes now. Back in the day, it used to be that you would basically plan an event and go to a webinar, write your copy, and then show up and present this thing live to your group of people. And it worked out great!
But now that everybody uses webinars, they can be automated, meaning they can play whenever, whether you're giving them or not. It has given rise to different webinar formats and ways you can use an evergreen webinar funnel as a content-based asset, as a sales asset, as opposed to just having to show up and present this thing. Like in the insurance and financial planning space, they have to go and make lunches, show up at lunch and give this presentation, and everything else.
Webinars in the olden days were similar. You had to show up and present this thing live. Then, suddenly, some companies would play this recording on the goto webinar for you and charge hourly for it. And then, there was automated webinar software that would play the video at a particular time. And now there's still automated webinars software, and there's still live webinars, of course. And there are times when you use those, but there's a third time, there's a third kind that we use quite a bit, something that is just more on-demand. So, in this video, we will walk through the three types of webinars, when we use them, why we use them, and what you can expect from them. And then we're going to come back and recap it. So I'll see you in a minute.
Now, when it comes to planning webinars, as I said, we will talk about this in a later module, but we run three different kinds of webinars. And you're going to see examples of these. There's the live webinar, of course. We don't build live webinar sales funnels because they're short-term. But many folks take the automated webinars we put together for them and then run them live with affiliates.
So, we don't write a webinar expressly to deliver that webinar live. We write the webinar to automate the evergreen webinar funnel. Then that copy, that presentation can be shown live for an affiliate or if they're running a seasonal promotion or something like that. All the stuff we do is really about building automation.
So, the first kind of webinar is live. The second kind of webinar is timed. So this can be... We've tested so many different timed webinars over the years, and what worked about three years ago was picking a couple of times throughout the day and then having the webinar broadcast during those couple times. So you might like one in the afternoon, six at night, and nine at night, and then somebody can self-select. Pick the time that they want to attend based on their schedule, and then they would follow.
Then, about two years ago, it switched. Automated webinars started becoming and are just more generally accepted. And people knew that the webinars they were attending weren't necessarily live. So they began whenever they were posed with a question of what time do you want to start? They would do none because they're like, "Well, I'll just come back to this page later when I decide I want to sign up for the webinar." And then they weren't coming back to the page.
And what we ended up doing to combat that was the webinar registration, which would start every hour or every 15 minutes. And we've done a lot of testing back and forth. And every 15 minutes seems to be the thing that converted the most visitors. So right now, it is 11:17 a.m. here. And so the next webinar would start at 11:15, so I would wait eight minutes. I'd sign up for the evergreen webinar funnel and then wait eight minutes for the webinar to start.
And what that did was it increased the webinar registration because people wouldn't leave. They were like, "Well, I can wait for eight minutes. I can wait for two minutes. I can wait for 14 minutes for the presentation to start." And then the second thing it did was it also increased the webinar attendance.
So because somebody was only expected to wait for three, seven, or twelve minutes, they would stay on the page and attend the webinar when it went live. So we did a live webinar registration with about a 30% attendance, a timed webinar if it was out into the future, like it's 11:00 now and if it was going to play at seven o'clock tonight. The registration then their attendance would be about 35 or 40%. If we scheduled it to start every 15 minutes, the attendance was closer to 50 to 55%, so we're putting many more people on the webinar than we would if we timed it. So we just ran 15 webinars that started every 15 minutes for quite a while. And we still do.
You will see in many examples that we still have webinars that start every 15 minutes, but lately, in the last six to nine months, what we found working is just on-demand webinars. So rather than any timed, it's, I mean, it's passe, but I mean it's just a, it's a video lead magnet. It's not necessarily even a webinar. We still call it a webinar because it needs to have that presentation feel, but now it's just an on-demand replay. Hence, it's an opt-in page and then a webinar register or a webinar room page, which doubles as the webinar replay page. It has an appealing button, the whole thing. And you'll see some of those. But so we've moved through the gamut.
Live webinars still work if you have an audience you're presenting to or an affiliate sends you an audience. Timed webinars starting every 15 minutes should be used and tested, with webinars starting immediately like an on-demand evergreen webinar funnel. And the reason is because your prospects are busy.
A lot of it depends on your target market your customer avatar. But if you're targeting busy people, business owners, doctors, chiropractors, contractors, any blue-collar worker, heaters, plumbers, HVAC folks, then a lot of times, you're going to get better results if you provide that instant replay because they don't have to sit around and wait. Because I mean, you tell those kinds of people to wait for seven minutes, they're just not going to do it. They might send it to their system, but that's probably, they're probably not going to, they're probably just going to leave and be like, "Ah, whatever. I'll check out the replay later." And then they don't ever do that.
So, catching them immediately with an instant replay is a good idea. So it's just one of the things that we look at when building these sales funnels, and we'll talk more about that when we get into the [inaudible 00:07:31] webinar sales funnel build.
All right, so those three webinars depend on what your offer is. It depends on what you're selling. It depends on whether you're going right for an order form, whether you want somebody to click a link and then schedule a call with you, whether you're going to sell on the phone, or what you're trying to do with the webinar. But regardless, evergreen webinar funnels are great for high-ticket coaching. They're great for high ticket masterminds, for anything that anything that's over a thousand dollars or a more complex offer than, "Hey, go buy my shit."
So, suppose you would like to learn more about putting together these webinars in your business and building webinar sales funnels that are automated, and there is marketing automation. In that case, people just come in, listen to your presentation, attend your webinar, and then either book a call or buy from you. Click here to book a 1-on-1 Action Plan Call. We will discuss architecting one of these automated webinars sales funnels for you.
If you have a team or are more of a DIY type, you have tech and marketing skills, click here to learn how to build high-conversion sales funnels on your own...
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