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How To Create Urgency In Your Next Product Launch

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TRANSCRIPT:  Hey, what's up? This is Jason Drohn. So I just got off the phone with a client who is going to... Our conversation was, "Should you create a mid-tier digital product course or should you create a membership? And if you create a membership, how do you sell said membership?" Now we've been working together for like four years now, so he has wanted to have a membership for a really long time and I've been encouraging him to have a membership. But will the membership make more money than the mid-tier digital course? That's really the question. So one of the things that we're talking about was this idea of urgency. So his question was, "Do I have a membership that I leave open forever, like for all year long? Or should I close up the membership and create the urgency because the membership is closing? And then relaunch the membership twice a year?"
So this snippet that you're about to see, I ripped it out of our course called funnel formula. And it's going to walk you through this idea of creating urgency in product launches. Then we're going to come back and we're going to relate this back to the membership site.
So if you have a product that you launch once a year or maybe twice a year, then these launches work tremendously well for that, this type of product. You can create evergreen product launch formula funnels, you can absolutely do that. But oftentimes being that they're evergreen like you can even have an expiring countdown, but being that they're evergreen, they just kind of lose some of their luster. So oftentimes what you do is you build the list in the time that this product is not for sale and then you create the event and just blast everybody to this multi-video launch sequence when you open it up to the public. But no matter what you do, you really want to expire this launch because it just creates urgency. You know people, they fear the loss of it closing down or they fear the loss of a price hike or whatever. So you expiring the sale creates the urgency in the buyer and then you're going to have a spike of sales the day that it launches and the day that it closes down. And sometimes you can do what is called the waiting list relaunch where a couple of days later say, "Well there were some duplicate orders or whatever, I'm clearing them out." And then open it up again for 48 hours. That is also pretty popular in this product launch mix.
All right, that was awesome, right? So urgency in product launches, now most of these multi-video product launches, which is what we're talking about in that funnel formula video, the product launches themselves you kind of go through this multi-video launch sequence and then you close down the offer at the end. Well, in relation to the membership sites or the membership content, there's a lot of different schools of thought about membership. So there is a guy who, he was a co-founder of Wishlist Member, his name is Stu McLaren, he actually created a membership site, a membership course, that teachers how to sell memberships. And his big thing was you launch this thing twice a year. So you launch this product and then you basically close it down and then because every membership has churn, then you're going to lose some of your members at like month three, month four, month five. And he had like a waiting list formula that he would invite people in from the waiting list just so he didn't lose a bunch of money through churn. But then there was a big public opening again a couple of months later.
So we were talking about this urgency thing and you're always going to get a spike of sales the first day that something is opened and then the last day it's open. So the day right before it closes down. It's when most of your sales are going to come in. You can put like a waiting list relaunch after the offer closes. That's up to you. Some people, including myself, think it's kind of a douchebag move, so we don't necessarily do that, although we have had clients do it before. But if you're going to close something, just close it and be done with it, and then open it up again five or six months down the road. That's typically what we like to see happen. But the urgency is a model that you absolutely have to employ one way or the other. Whether it is an urgency that your membership is closing down or it's urgency that your bonus is expiring or urgency that the price is going up. There needs to be some sort of urgency to close out any promotion.
So if you would like to learn more about multi-video product launch sequences, or any of the other eight types of sales funnels that we have, just exhaustively taught inside funnel formula, click here to check out Funnel Formula.
And if you would like us to map out and build your sales funnel, run your traffic, or at least give you an idea about how it call comes together - click here to watch the Sales Funnel Build video and book a call with us!
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How A Direct Response eCommerce Sales Funnel Works

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TRANSCRIPT: In this video, we're going to take a look at a Direct Response eCommerce Sales Funnel.  Now, this is a sales funnel with sales pages and upsells as opposed to a traditional shopping cart like Shopify or Magento...
There are two ways that you can go about dialing in an eCommerce sales funnel for a physical product. So the first is going the traditional route and doing a Shopify store or a WooCommerce store or Magento, depending on whatever your poison is or direct linking right to Amazon, totally up to you. But that's more the traditional route.
If you are a fan of direct response marketing like we are, then you can sell physical products using a more traditional kind of sales funnel where you have a... you drive paid traffic to a sales page. Sales page sells, usually, are free plus shipping offer or a front end offer and then you march them through an upsell funnel. So this is a video that we ripped out of our course Funnel Formula and it's going to walk you through this direct response type of eCom sales funnel. And we're going to show you how all the emails, the exit pops, the upsells, the physical products tie into it. And then how everything is all... it flows together. So we're going to jump over to that snippet.
Now if you're going after a direct response architecture for your eCommerce Sales Funnel, which you're not using Shopify, you're using like a WordPress install with OptimizePress or some sort of direct response sales page with a video sales letter or you're using ClickFunnels, then we go Google Ads, into the item sales page. This item sales page has a video sales letter on it and then add to cart button right underneath and perhaps some long-form sales copy. You go from Facebook to the item sales page and this is usually a Facebook video ad. We're going to talk more about that in the traffic section and then we also send banner retargeting back into the item sales page. So they purchase, they get added to the cart, they go into Upsell One, Upsell Two, Upsell Three and we also send them to an ascension sequence to get them back into the upsells and downsells. And whatever they purchase goes into fulfillment.
Typically, we also try to do an exit pop and the exit pop usually has a free plus shipping offer or some sort of a lower ticket offer. Maybe if the quantity of the original sales item is eight, then we'll have a one-pack or a two-pack as an exit pop for free plus shipping offer or just a reduced fee. We're just trying to get that sale. We're just trying to liquidate some of those ad costs into a buyer because we know the buyer is going to bring back more revenue as they go. So we send them to an exit pop and maybe that exit pop is an opt-in or maybe it sends them to another offer that they purchase and then they would get kicked into the upsell. But we always try to exit pop something. And if they don't buy we send them into additional offers.
All right, wasn't it awesome? So you just got an inside look in my brain. Whenever I'm thinking about sales funnels, that is the kind of stuff that I geek out about. So if you would like to learn how to put these sales funnels together for your business or for your clients, click here to dig into the Funnel Formula course.
Or, if you'd like us to map out a sales funnel for your business, click here to schedule a call with us!
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eCommerce Email Marketing – Quick Tip For Building eCom Lists

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[TRANSCRIPT] Hey, what's up? This is Jason Drohn. Today, we're going to get into eCommerce Email Marketing..  Namely, a quick tip for building eCommerce email lists.
One of the questions we get asked from our E-comm clients or E-commerce clients is how do you generate leads? Because E-commerce isn't necessarily ... I mean it's an E-commerce shopping cart. There are physical products. Those physical products are shipped. Oftentimes you don't need the email address at all until there's actually a sale being made. But the problem is is when you're first starting off, you want to build an email list.
So the email list helps, you know, with email marketing, shopping cart abandonment, and then helps, you know, you get more sales. So email marketing is quintessential in the process. So how do you generate that email list in your Shopify website or your Magento or your shopping cart without giving away the farm? So here are some ideas on generating leads that I actually ripped the snippet of a video out of our funnel formula course. So I hope you like it.
If you're going after like a traditional E-commerce play, meaning you are using a shopping cart like Shopify, then you're going to ... You should have a lead magnet so you're collecting leads, email leads. So then when you have a new product launch or you introduce a new category or whatever, you can email that list and now you have baked in customers. To do that, you're going to need to give them something for free. It might be a lead magnet, it might be a promo code, or a discount code, or an event, or access to a webinar recording or a funny video, or access to free products that you're testing.
There are all kinds of different ways to get that email address, but you want to make sure to get the email address somehow. So that is going to require having a lead magnet of some kind. It might not necessarily be written, it might literally be a promo code or it might be a sign up for our freebie list where we pick 10 people every month and send some of our sample products to, and then you can submit reviews. There are lots of very cool things that you can do.
All right. Wasn't that awesome? So if you are interested in learning about E-comm sales funnels and putting together upsell and down-sell sales funnels and all that other kind of crazy stuff, as well as building the foundation of your sales funnel, learning how to write copy, running traffic; click here to check out the Funnel Factor Masterclass.
Or, if you'd like us to look at your E-comm website, map out a sales funnel, and put together your email marketing and upsell/downsell mix; click here to schedule an Action Plan call!
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Confirmation Page Selling: How To Make Offers On Your Thank You Pages

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In your sales funnel, you've got lots of confirmation pages...  After your lead magnet optins, your webinar registrations, and even fully qualified lead forms; there are confirmation pages.
Rather than waste those pages with a "Thanks for signing up!" message, why not sell them something!
In today's video, we'll talk about how to transition them from the optin to the sale, and get some super high conversion rates!
Click here to learn more about our Funnel Formula course!
Or if you'd like to map out a sales funnel with our team, go here...
Transcript:
Hey, what's up? This is Jason and one of my favorite things to do in sales funnels is what we call confirmation page selling. So when somebody opts in for your thing, your lead magnet or your report or your quiz or whatever, whenever somebody opts in for anything from you, they are never ever more active than they are on the confirmation page. The second after they give you their email address, they are never, ever more engaged. So what we'd like to do is we like to exploit that opportunity and throw a sales video up and that is what we call a confirmation page selling.
Now that sales video oftentimes is going to get a 4%, 5%, 6% conversion, especially if it's scripted right. So if it's scripted, like, "Hey, thanks so much for opting in for thing." One of the things that people ask us immediately after they download this is if it does X, Y, and Z. And in this case, what you do is you use, you conversationally move them from, yes, you just downloaded this thing, but now we're going to talk about this thing and we're going to pitch something else to you.
So I actually covered this entire thing in a course that we put together called the Funnel formula. You can check it out here. However, we have a small snippet that we're going to drop here for you. So let's switch to that.
Your core pages, you're going to have your lead magnet landing page and your lead magnet confirmation page. Now those two pages, one of them has the opt-in form and then it gets directed to the lead magnet confirmation. Oftentimes on this lead magnet confirmation is where the sales video goes. So that sales video, basically it's a pattern interrupt. Somebody hits that page, you sell them, you sell them your product and the headline says, "Thanks so much for downloading. The report will be in your inbox in 10 minutes," or whatever and it gives them permission to listen to the sales video. That's the idea. Then the add to cart button pops up underneath.
So you're going to need a VSL sales page. Even if your video sales letter is on the confirmation page, you still want a standalone sales page that is publicly assessable, meaning they don't have to opt-in every time to go watch the sales page. If somebody decides they don't want it, then they come back later. You still want them to be able to hit that VSL page. So somebody downloads a lead magnet and then they get kicked over to the sales video as a confirmation page. We also email them to the sales video too. So if they don't purchase then they go through a VSL promotion sequence, which brings them back to the sales video. If they do purchase, then they go through to upsell one. If they don't take that, we send them to an ascension sequence. Then we repeat this as many times as we need to for however many upsells and down-sells you have.
So some of the really common ways, I mean now order bumps are really common on an order form. So you know on the order form rather than create a whole new sales video, then you can have a couple of little order bumps. So if your front end offers $27, you can include maybe the audio transcripts for an additional $20 or the workbook for an additional $30 and it's just a little checkbox. So check the box and then boom, boom, you're able to generate a little more money from that. Then you send them into upsell one and upsell two or down-sell one down-sell to. So you're able to sequence the upsells a little bit differently.
Nowadays, you know, through the shopping cards and whenever somebody doesn't buy, you send an ascension email sequence to them, Whenever they do buy, they go into fulfillment and they get the fulfillment email sequence.
All right. Wasn't that awesome. When you master this confirmation paid selling technique, there are so many things you can do with it and it's kind of like a side door; it's a side door sales strategy, because somebody comes in, they opt-in for your thing and then bam, you were selling them something different related but different. We do it all the time for physical books. We do it for clients, physical products, software. I mean it is a kind of one of those like core sales funnel strategies that we use for folks.
If you would like to have us map out your sales funnel for you, book an action plan call and we will talk to you soon!
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Mastering Self-Liquidating Offers for Profitable Sales Funnels

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Creating a successful sales funnel in digital marketing is a fine art, especially when crafting self liquidating products and stack. This strategy ensures that the initial offer covers its costs and generates profit. Today, we're delving into the intricacies of self-liquidating offers and their pivotal role in maximizing monetization through upselling.
What Are Self-Liquidating Offers?
Self-liquidating offers are a golden key in digital marketing, often likened to finding a unicorn due to their rarity and value. Essentially, these offers are designed so that the revenue generated from the first sale exceeds the cost of acquiring the customer. For instance, if you sell a product for $27 and the cost to acquire a customer is $20, you've achieved a self-liquidating offer. This concept covers your initial expenses and leaves room for profit.
The Upsell Path: Maximizing Revenue
The true power of self-liquidating offers lies in the upsell path. After the initial sale, additional offers (upsells) are presented to the customer. These could range from higher-priced products to exclusive memberships or in-depth video courses. The first upsell might be priced at $47, followed by a second at $97. These upsells represent pure profit, elevating the overall profitability of your sales funnel.
Why Upsells Are Critical
The primary objective here is to convert buyers quickly. In the world of paid traffic, time is money. The quicker you recoup your investment through initial sales, the faster you can reinvest in more traffic and scale your business. This rapid acquisition, sale, and reinvestment cycle is the cornerstone of a successful self-liquidating offer.
Tools for Building Sales Funnels
To construct these intricate sales funnels, numerous tools are available. Popular options include Clickfunnels.com for streamlined funnel creation and WordPress's Optimizepress.com for those seeking a more customized approach. These platforms offer the flexibility and functionality needed to create compelling self-liquidating offers and manage the subsequent upsell flow.
The Importance of Email Sequences
In scenarios where a potential customer doesn't make a purchase immediately, email sequences come into play. These sequences, often called Ascension Sequences, gently guide the customer to the offer. If the customer remains unresponsive, they can be directed to additional offers or affiliate products, maximizing every opportunity to convert.
The Holy Grail of Digital Marketing
Self-liquidating offers are practical for digital products and physical goods, coaching, and consulting services. The goal is to create a sales funnel where the front end offers self-liquidates, leading to a cascade of profits from upsells and downsells. This strategy is akin to finding the Holy Grail in digital marketing, offering a sustainable and scalable way to grow your business.
Learning and Implementation
The Funnel Formula course offers an in-depth masterclass for those eager to dive deeper into self-liquidating offers and sales funnel architecture. It's an invaluable resource for anyone looking to scale their sales funnels successfully.
Expert Assistance
If you're looking for professional assistance crafting your sales funnel, please consult experts who can tailor a strategy to fit your business needs. They can help you navigate the complexities of self-liquidating offers, ensuring that your funnel is profitable and scalable.
In conclusion, understanding and implementing self-liquidating offers can revolutionize how you approach digital marketing. By focusing on this strategy, you can ensure that each element of your sales funnel contributes to a larger, more profitable picture.
Find Out How To Sell More Online! Click Here >>

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The Blueprint for Creating a Customer Avatar: Tailoring Your Marketing to Your Ideal Customer

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Creating a customer avatar is not easy, but it's crucial to your business success. No matter your business, you need to niche down and position your product to serve a particular market segment. That's a bold statement, but it is true for most small businesses unless you operate in a highly regulated market.
Before we dive into the how-to of things, let's explain what a customer avatar is, how a niche is defined, and what brand positioning means.
What Is A Niche?
Whether you pronounce it “nitch” or “neesh,” one thing’s sure: the focus is king.  I designed this, printed it out, and it's hanging on my office wall to remind me daily how important, "Focus" is.
A niche, as defined in the Business Dictionary, is a small but profitable market segment suitable for focused attention by a marketer.
It's important to understand that:
Market niches do not exist by themselves but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.
Have you ever considered how difficult it is for business people to say what they do in one sentence? Instead, when you ask them what they're working on, they list five or six things they do.
While, as a small business owner, you might be naturally multi-passionate, knowing precisely what you sell and to whom is of the utmost importance. Building a memorable brand by focusing on the one thing your business does best is part of your success.
By niching down, a solopreneur or small business owner can give a proven valuable solution to a specific group of people with a particular need instead of trying to sell a product that pleases everyone—and we all know you can’t please everyone.
Here are ten popular niches or categories in business, each with a brief description of a typical customer avatar:
E-commerce Entrepreneurs: This avatar is tech-savvy, likely between the ages of 25-45, and is interested in scaling their online store. They look for tools that help with SEO, inventory management, and customer engagement.
Small Business Owners: Typically aged 35-60, these are people who own physical stores or offer local services. They are interested in solutions that help them manage their operations, enhance local SEO, and engage their community.
SaaS Users: These are generally corporate decision-makers or team leads aged 30-50 interested in software solutions that can help automate and streamline business processes.
Healthcare Providers: Doctors, hospital administrators, or clinic owners make up this avatar. They seek electronic health record systems, patient management solutions, and telemedicine platforms.
Real Estate Investors: Aged 30-60, they are focused on tools and services that help them identify investment opportunities, manage properties, and understand market trends.
Freelancers: This young group, generally aged 20-40, is looking for platforms for job opportunities, invoicing tools, and personal brand-building solutions.
Digital Marketers: Generally in the 25-45 age range, they seek tools for SEO, social media marketing, content creation, and analytics. They are very tech-savvy and always looking for the latest trends and tools.
Educational Institutions: This comprises administrators or decision-makers in educational settings. They seek e-learning solutions, administrative software, and tools for virtual classrooms.
Manufacturers: This avatar includes business owners in the manufacturing sector, typically aged 40-60, interested in supply chain management solutions, quality control software, and industrial automation tools.
Non-Profits: Leaders or decision-makers in charitable organizations make up this avatar. They look for fundraising platforms, donor management systems, and community engagement tools.
By knowing these customer avatars' characteristics, needs, and wants, businesses can tailor their products and marketing strategies for maximum impact and revenue generation.
Your Ideal Customer Avatar Defined
As HubSpot explains, the ideal customer avatar or buyer persona is a fictional character representing your perfect prospect.
When complete, it will help you see the motivation, fears, dreams, and desires that influence your customer's purchase decisions.
Your ideal client avatar will help you streamline your promotional efforts, whether it be through Facebook ads, lead magnets, or landing pages. It will also help you understand why some offers sell better than others and how to do A/B testing correctly. Creating a customer avatar helps to surface critical gaps or inconsistencies in your brand message.
Figuring out your customer avatar involves qualitative and quantitative research, diving into demographic and psychographic factors influencing purchasing decisions. Here's a step-by-step guide to help you determine who your customer avatar is:
Step 1: Identify Your Business Goals
Before diving into customer research, know what you aim to achieve with your product or service. Are you looking to maximize revenue, extend brand reach, or enter a new market? Your goals will guide the characteristics you focus on in your avatar.
Step 2: Examine Existing Data
If you've been in business for a while, you already have a wealth of data. Analyze customer data from sales, surveys, and analytics tools to get initial insights into who your customers might be.
Step 3: Demographic Research
Collect basic demographic information such as:
Age
Gender
Location
Income level
Education
Occupation
Step 4: Psychographic Analysis
Dig deeper and investigate psychographic traits like:
Values
Interests
Hobbies
Lifestyle
Behavior
Pain points
Step 5: Competitor Analysis
Study your competitors to see who they are targeting. Read their customer reviews, examine their social media, and determine the characteristics of people who engage with them.
Step 6: Conduct Surveys and Interviews
Create and distribute surveys or conduct one-on-one interviews with existing customers to delve deeper into their needs, desires, and pain points.
Step 7: Online Research
Use platforms like Google Analytics, Facebook Insights, or specialized industry tools to gather data on customer behavior, interests, and interactions with your online content.
Step 8: Create Multiple Avatars
Don't limit yourself to a single avatar, especially if you have multiple products or services. Develop multiple customer avatars to represent various segments of your market.
Step 9: Develop the Avatar Profiles
Compile the demographic and psychographic information to create detailed profiles for your avatars. This should be a straightforward document that anyone in your company can refer to when making product development, marketing, and customer service decisions.
Step 10: Test and Revise
Your customer avatar is not set in stone. As you get more data and insights or release new products, revisit and adjust your avatars as needed.
By following these steps, you'll build a well-rounded understanding of your customer avatar, which will guide your marketing strategies, product development, and customer engagement activities.
The Offer Framework
One of the things I teach our clients is the Offer Framework, which involves creating a customer-a-customer avatar by asking a straightforward question...
Here's a workshop livestream that you might enjoy!
What Is Brand Positioning
Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
(Source: Wikipedia)
In other words, brand positioning describes how a brand differs from its competitors and where or how exactly it sits in a particular market. The differences might be tangible, but they do have no motivating qualities.
Niche, buyer avatar, positioning... they all tie up
All three concepts, calling, customer avatar, and brand positioning, are interrelated and affect each other. Let's see how it all works together and how you can define your ideal customer avatar.
How To Find Your Niche
Start with this question: What valuable services can you offer your desired audience?
Think of services and products as solutions to problems; think of them as experiences that create a transformation from the present state to the desired shape. Understanding your industry and niche is the first step before painting the picture of your ideal buyer persona.
Here are a few prompts to help you through the process of determining your niche:
What one word describes me?
What do I want to be known for?
What role do I imagine myself in 5 years? What are my natural-born traits?
What are my learned skills?
What would other people in my circle say are my superpowers?
What am I not as good at?
What do I hate doing?
What is in demand now and seems to have a good outlook for the years to come?
Your answers can help you solve the puzzle of finding your niche.
When determining your niche, you want to find the sweet spot: the convergence of talent, interests, skills, and market demand. And you want to become an expert in that niche.
Creating A Target Avatar
After you have defined your niche, you need to know who your ideal customer is.
Defining your buyer persona will help you to understand their situation, feelings, and needs, thus creating better products and marketing material with your ideal customer's needs in mind.
The better defined your customer avatar is, the easier it is to create a marketing strategy that establishes you as an expert in your niche.
Why exactly are customer avatars so crucial to your business?
Buyer personas make it easier for you to tailor your blog and marketing content, messaging, product features, and services to match different consumer groups' particular needs, behaviors, and concerns.
You may feel you understand your target audience, but with buyer personas, get to know their specific needs, interests, and purchase drives.
How To Define Perfect Buyers As Your Target Avatar
If you're starting with your business or want to launch a new product, you can search on social media and find people who match your perfect customer. See what questions they're asking, what problems they're facing, what's important to them, and what makes them happy. It may also help to think about people already in your network who may fit your ideal customer profile.
But wait! Is every customer the ideal customer? Naturally, not every new customer you get will exactly fit your perfect customer avatar, but keeping your marketing focused will help you attract more of your ideal customers.
How To Position Your Brand For Success
Now that we've explained what a niche is and how to create the ideal customer avatar, let's briefly discuss positioning and how all these notions—place, customer avatar, and positioning—fit together.
You have your niche, the part of the specific market that you want to serve.
You know your ideal customer, their needs and wants.
Now, you're setting off to create a product or solution for that ideal customer avatar in the specific niche. But what features will you attach to that product, and how will you market it so it attracts your perfect customer?
This is where positioning comes in place; frankly, it's essential to your business to get this part right.
As we previously explained in this post, brand positioning is the process of putting your brand in the minds of your customers. Brand positioning is also referred to as brand strategy or positioning strategy. It's all about the image that people hold of your brand. How valuable is it to them? What feelings does your brand create?
To create a strong brand positioning, you must find your brand’s uniqueness and determine what differentiates your product from your competitors.
Take a minute or two to contemplate the following brand positioning questions, and remember always to keep your ideal customer avatar in mind.
How do I differentiate my brand?
Does the experience match my ideal customer perceptions of the brand?
Is my core message believable and credible?
What's the unique value to my customers?
What's a clear picture that describes my brands? How is it from my competitors?
Is my brand streamlined for my core customer's profile?
Is it memorable? Inspiring? Motivating? Fun?
Is it consistent in all areas of my marketing?
Are the value and benefits accessible to grasp?
Is my brand challenging to replicate?
Is it designed for long-term growth?
Does my brand have a unique voice?
How are my products priced compared to the competition?
The answers to those questions will most likely help you solve the mystery of positioning your brand better to serve your ideal audience in a specific niche.
Consistency Wins The Race In Brand Building And Customer Avatars
Next, you need to impress your brand positioning upon your ideal customers. To do that, you must start from within your business.
Everything in your marketing needs to be consistent. This includes every member of your business that touches the customer. Each customer touchpoint needs to be the perfect expression of your branding.
Remember always to come back and revisit your ideal customer avatar when new prospects and sales data are available.  And if it's something you want help with, we're happy to work you through it.  Just schedule an Action Plan call with us here!
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Developing A Content Strategy That Brings Traffic

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When developing a content strategy, smart marketers & bloggers know that content marketing is much more than writing blog posts and sharing them on Facebook pages. When they set up their content marketing strategy they have specific targets and clear ways to achieve them. So why shouldn't you try to do the same?
Content creation is a big part of your overall marketing strategy and sales funnel...  And shouldn't be taken lightly. Don't just write blocks of text and expect visitors to rush to your website - take care of all marketing-related aspects.
Every website and online project are different but when it comes to developing a content strategy and overall content creation, you should always try to do the following:
Create a visitor/buyer persona (your visitor's profile) and see what are they interested in.
Put together a list of important topics for that persona.
Write great content in a timely manner.
Analyze the results and make changes.
4 Tips for Developing a Content Strategy
If your current goal is to increase website traffic fast to your website, content creation should be your primary target. Your content will spread out around your website, other blogs and social networks that bring you the most benefits. For example, if you're specialized in B2B services, you'll probably have more success with content targeted for LinkedIn rather than Pinterest.
How does your content help you get more targeted website traffic? Well, just adding text to a web page won't help you get more visitors - you'll need a strategy (like we share a few moments ago) and some content creation tips such as:
1. Create content that adds value
Except for a small part of your traffic (direct), the rest of your visitors want to find out certain things about your products or your project's niche. You should always focus on useful content so your visitors feel they get the information they are looking for and come again or recommend your services.
There are several ways you can create valuable content. You should always create a persona for your niche and build up a list of topics they would be interested in. This will be the core content of your website next to which you'll add fresh content.
2. Update your old content
Take a look at your existing content and see what brings you the most web traffic. By looking at your Google Analytics statistics you will be able to create a list of top-performing web pages and update that content (ie. content optimization). Content creation shouldn't only be focused on adding new web pages to your website but also adding value to your old blog posts.
Have a list of tips & tricks from a few years that is still bringing you a lot of visitors? Update that page so it will be relevant for your current visitors as well.
Content creation tip: Interview specialists.
3. Feature specialists from your niche
One of the best ways to get more web traffic is to interact with experts from your niche and feature their content on your blog or social media accounts. You can choose to do the following:
Interviews with experts
Guest blogging
Tagging them on Social Media
If you choose to feature their content or mention them on your blog, don't forget to add a link back to their website. Sometimes this will result in a mutual benefit, meaning that they will also mention you and send traffic your way.
When you interview experts from your niche, there is a high chance that they will share those articles with their followers.
4. Don't be afraid to try new types of content
Content creation shouldn't be just creating blog posts and sharing them on your social media profiles. In developing a content strategy, focus on delivering various types of content your audience can interact with. You can choose to start a podcast, a Youtube channel or use the new Facebook live video function.
Don't forget to analyze your content and see what works best for your project.
And if you'd rather talk with us about putting together your sales funnel for you, go here!
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4 Tips to Jumpstart Your Video Content Marketing Strategy

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Video content marketing is at an all-time high, with more kids (and adults included) wanting to be Youtube Stars than doctors and lawyers anymore.
People's attention to video has been always through the roof. It doesn't really have anything to do with what's on, we'll keep watching, and this happens because eyesight is our dominant sense counting for about 80% of the stimulus our brain gets. That's why television is the main source of information for so many people.
But things evolve. What we see remains the main way we learn, but the way we get our information has changed a lot over the past 50 years or so. Yes, television is still a huge thing, but with the development of mobile devices (laptops, tablets, smartphones) we have the opportunity to deliver our message to even more people, without paying enormous amounts of money to get on national television.
Having a video content strategy can make the difference between competing small businesses. One could spend a lot of money to get on TV but the other could take the better option - investing in video content marketing.
4 Tips to Jumpstart Your Video Content Marketing Strategy
You know how big Youtube is. You see how rapidly Facebook is developing tools and new ways for video content (ie. Facebook Video Ads). You read about small businesses going viral with the help with video and now you want to start working on your own little video studio and start producing great video content for marketing. Here are some of our tips for those who want to jump-start their small business' video content strategy.
1. Always do your research.
Don't get ahead of yourself. You should build a video content strategy, but first things first, you need to gather up data and analyze. Find out what's your target audience, what's your most selling product and how can you reach them.
If you're a local business, your video content marketing should be different than what another company who deals online should have. Be smart about the questions you ask and you'll get your answers.
2. Do it on your own vs. video marketing team.
Don't know if you should hire someone to apply the best video marketing tactics to your content strategy or if you should do it alone? It all depends on the size of your business. If you only have 2 - 3 employees and sell selected wine from your suppliers, maybe start your very own Youtube channel where you post wine reviews, tips, tricks and do your magic.
Don't worry if you won't get a lot of views at the beginning. You will improve your video content and those who are interested will find your videos entertaining.
The great thing about a video content strategy is that's always scalable. You can start small and then upgrade your video gear and team to make more professional videos.
If you're already a bigger business, then you should focus on hiring people who know what they're doing. Budget still low? Try to focus on students who study video marketing and production and those who still haven't made a name for themselves in the industry.
When to improve your video content strategy?
3. You don't need a fancy video studio.
At least not at the beginning. If you have a small business, there's a high chance that your budget is limited so make do with what you have. While doing this, you should try to focus on using your resources to get good lighting, sound and scenery.
Like I said before, if you have a really small local business, you should focus on getting your content online and then improve your performance. Always mix your video content with online written content.
You can read my other article on how to find untapped sources for great content.
4. Find your working video channel.
You may think there are two main video channels where you could share your content. That's not entirely true. Yes. You can make your video and upload it to Youtube or Facebook (and I'm saving the pros and cons for these on for a future article) but you shouldn't stop here.
More and more services start to show up and promote the video content marketing tools they have. If I was the owner of a small business I would do the following:
I would think of a video idea.
I would make the video and upload it to Youtube. After a few hours I would add a promo of it on my Facebook page directing people to my Youtube channel.
I would use other social platforms and apps centered on video such as Instagram, Snapchat, Periscope and Meerkat to promote my Youtube content (you can do this even when you're filming the Youtube video, like a promo or after the video is released to get in touch with your customers & fans for their feedback.
I would continue using the above video apps (Snapchat, Periscope, Meerkat) to promote my business and let people see what's happening behind the curtains.
You can jumpstart your video content strategy in no time at all. You just have to be smart about it, do your research, choose the best ideas for video content and the right channels to promote it. Start small and analyze after every step. Is your viewer & customer base increasing? Do you get feedback? Are you happy with the outcome of your video content strategy? Always ask these questions and you should be just fine.
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Advanced Lead Generation Systems: The Ultimate Guide

The buying process has evolved, and with it… Advanced lead generation systems are used to get in front of those prospects.
Marketers must discover new ways to generate leads and break through the noise. Instead of reaching audiences with mass advertising and bulk email blasts, marketers now focus on building brand visibility and customer relationships through Facebook ads funnels, paid traffic sources, and email marketing and drip campaigns.
Image source: trackmaven.com

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The sales cycle is giving way to the new buyer's journey. Today’s buyers are in control.
According to Forrester's research, buyers seek out three pieces of informational content about a vendor for every piece received in a marketing or sales campaign. Nowadays, buyers are self-educated. Therefore, a marketer's job is to be heard through the noise and devise new ways for leads to find the brand.
Consumers are now up to 90% of their way through the buyer's journey before they ever speak directly to your company. Their mind is already pretty much made up when they talk to you.
To have a marketing impact today, you need a solid grasp of inbound marketing and advanced lead generation systems. Here are a few advanced tactics to help your business generate leads without breaking the bank.
1. Create an affiliate program to foster lead generation
Affiliate lead generation programs or partner programs are when the sponsoring business rewards participating websites for directing leads and sales to their site.
Sometimes, they are referred to in the industry as CPA programs. They're often "zip submits" or "email submits."  You want to ensure you have a general offer if you venture into this territory!
Now, affiliate marketing lead generation systems (i.e., affiliate programs) are created to spread the word about a business's products and generate more leads. A partner program benefits the vendor and the affiliate since the former generates more sales while the latter gets a commission between 5% and 75%.
Here's an excellent example of how a physical product manufacturer uses affiliate marketing tactics to drive lead generation and sales. Essentia Mattresses offers a certain amount for each sale through your referral link.
To launch a partner program, you can use a cloud app, like Ambassador, which is a bit pricey for a small business. There is also a more affordable solution, ReferralCandy, to reward customers for recommending your product.
Want to skip the tech setup altogether? Join an affiliate marketing network like ShareASale, where you can join as a merchant and get the technology worries out of your way.
2. Create and distribute an online course
A well-developed email or video course is like gaining free access to an actual training class. For busy marketers, this offer can bring high ROI for a meager investment.
Let's look at an example from a Buffer course. Buffer gives away 25 social media growth ideas over 25 days in exchange for an opt-in. Here is their page: https://buffer.com/email-courses
Buffer created the email course to repurpose existing blog content into smaller, more digestible pieces. They put it behind an opt-in gate to grab targeted leads to engage with over email.
To deliver an email course, you must create your opt-in page using any page builder.
Then, you'll have to embed a lead-grabbing form on your page. You will get the opt-in form code from your email marketing service provider (MailChimp, GetResponse, AWeber, etc.).
Finally, you must set up an autoresponder sequence in your email marketing service. This step aims to deliver a series of pre-written email messages, which are the actual content of your email course.
Also, you can quickly turn cold traffic into leads using a simple, proven lead-generation template you can download here.
Now, you can follow the same process to deliver a video course over email. Instead of typing in the content in the email body, you will include a link to the videos. Upload your videos to Vimeo or YouTube for free.
Alternatively, you may publish your free video course in marketplaces like Skillshare or Udemy. These marketplaces give you the additional benefit of free traffic from hundreds of thousands of people who visit those sites every month.
3. Use specific keywords for lead generation
Organic search marketing is arguably one of the most valuable long-term advanced lead-generation tactics. Search Engine Optimization (SEO) is primarily based on optimized content for specific keywords to attract search engine visitors.
DemandGenReport's B2B survey pointed out two trends that vendors need to consider to draw the attention and gain the trust of modern B2B leads:
Relevant content is the key: 75% of B2B buyers said it is essential that the vendor's site highlight relevant content that speaks directly to their case; 66% said it is vital that the website addresses the requirements of their industry.
Leads expect personalized content relevant to their needs regardless of whether the company has access to their information: 71% of buyers expect a customer experience tailored to their interests and situation, even if they conduct an anonymous web search.
Getting to #1 in Google is much more complicated today than five or ten years ago, but the results will amaze you when you manage to get on the first page for long-tail keywords.
One of the most popular advanced lead generation systems is blogging because it is free and a great way to build up your visibility on Google. Publishing keyword-rich content doesn't mean "writing for Google bots"; You should always keep your reader in mind. An insightful piece of content is also great for building trust in your brand and helping to nurture leads through your sales pipeline.
Don't forget to put a form on your page to turn cold traffic into leads. See a proven lead-generation template you can download by clicking here.
Always get specific with your keywords. Know exactly what you want to rank for, and repeat precisely that phrase (or synonyms and variations) in your content. Be precise about the area and keywords you use in your local marketing campaigns.
For example, if you are a dentist in Las Vegas, do not just promote “Las Vegas Dentist.” Also, encourage your services, such as “Las Vegas Teeth Whitening” or “Discount Cavity Filling in Las Vegas.” The more specific you are, the better the chances your site will show up for that exact search phrase when prospective customers search on Google.
If you want to learn more about structuring your content for better SEO results and free lead generation, read this guide by Brian Dean of Backlinko.
4. Use LinkedIn Sales Navigator for better lead intelligence
Sales Navigator is a sister business to LinkedIn that operates independently from your LinkedIn entirely. It is rapidly becoming a much-needed tool for any B2B sales professional since LinkedIn has the largest database of business leads in Tier 1 countries and worldwide.
You can target your audience via 31 contact properties, like job title and date when they started their current role. You can also find prospective customers by 14 company attributes like the organization's size and location.
The huge volume of data, the high data quality, and the multiple ways you can cut and dice information using all the different attributes compile an excellent way to prospect and target the right leads accurately.
LinkedIn Sales Navigator is an advanced lead generation system, but you can try it for free here: https://business.linkedin.com/sales-solutions/sales-navigator
5. Get Leadberry to reveal your website visitors
If you don't have a system to identify visitors on your website, they remain anonymous. Knowing who has visited your website in real-time via email alerts allows you to identify new leads visiting your site for the first time and existing prospects as they revisit during later stages of the sales process.
Using Leadberry is a cost-effective way to determine who visits your web pages.
Google Analytics recommends Leadberry and can provide you with the names of the organizations visiting your site and the email addresses of the key contacts you target.
6. Form Strategic Alliances
This lead generation tactic is all about partnering with companies with complementary products or services to raise awareness of your brand. Complementary goods are products or services that tend to sell together. So, finding companies that sell those products will increase your competitive advantage instead of hurting it.
Co-marketing partnerships are one of the most efficient business lead-generation ideas by far.
Take the example of Wistia and Infusionsoft. Wistia provides professional HD video hosting with viewer analytics. Infusionsoft is a Small Business CRM, Sales & Marketing Software. They put together a guide for small business video marketing and marketed it on this page:
Partnerships vary from highly complex relationships to more straightforward arrangements, where the small corner store partners with a supplier on a small-scale promotion. Such alliances will help your company to get marketing access to the audience of your partner company. Thus, it's a cost-efficient way to reach more targeted leads.
In sniffing around for a possible alliance, look for marketing-oriented companies that have a quality product and sell to the same customer persona as you do. You may also steer away from companies or people whose politics and values don't coincide with yours and could hurt your brand reputation.
7. Participate in Podcasts
Podcasting is having a Renaissance because the content is accessible for people to consume wherever they are. From the aspect of marketing, it’s a relatively high-growth and highly-converting channel. It’s perhaps 5 to 10 times more effective than a similar proven marketing channel: guest posting.
Why do podcasts drive higher lead conversion rates?
First, listening to someone on a podcast creates a much more personal relationship than reading a blog post they wrote.
Second, it’s more difficult to skim podcasts like you can touch an article so that people will look at the whole story behind you and your business; they won't just be exposed to the headlines.
Another long-term benefit of being featured on a podcast is boosting your SEO. Because the podcast host will publish it on a show page, they will also link to your website, similar to when you post guests. The Google ranking bots will love the diversified link profile.
They are wondering how to get featured on podcasts. One way is to look for podcasts people like you have been on. Who is an authority in your space and a few years ahead of you? Also, look for relevant new and noteworthy Podcast shows in iTunes. They’re fresh, so they will need more guests to release more episodes.
Advanced lead generation systems for marketers and entrepreneurs
Sales is a numbers game. The more leads you feed into the top of your funnel, the more customers you will get. It is really that simple.
The pressure is always on the marketing team to deliver qualified leads to the sales department or through the sales funnel. We all understand the importance of lead generation – it’s coming up with fresh and practical ideas that can sometimes be tricky.
If you want us to create a lead generation funnel, click here to schedule a call!
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6 Tips On How To Increase Blog Traffic

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Today, you're going to discover how to increase blog traffic no matter what niche or vertical you're writing in.
If you have an idea and transform it into a blog, that doesn't guarantee you success. It doesn't matter if the idea is unique and you're the first one to think about it. In the blogging world, there are some things you have to cross off your checklist to have a profitable and highly trafficked blog.
If the point of your blog is just to write stuff with no plan for the future, don't read any further, but if you want to get income from your blog and make it profitable, please go ahead and apply the following proven tips.
You may think it's easy to make a blog and start writing but that's not even half of your work if you plan to be seen as an experienced blogger with a valued opinion and a steady blogging income. This is a chapter from Blogging 101, containing tips for starting bloggers who want to achieve more and get rewards for their hard work.
6 Proven Tips On How To Increase Blog Traffic
You may see these tips as being easy to apply to your blogging strategy but you'd be amazed by how many people fail to even take them into consideration. Here's what new & trending bloggers should work on for a profitable blog.
1. To Increase Blog Traffic, Try To Be The Best In Your Niche.
More often than not, you'll start a blog for a hobby or for a niche you feel attracted to write about. In the other scenario you find a niche that can convert big time and you start a blog for the sole purpose of making money.
Either way, you have to do your research, learn and apply that to your blog posts. It may be easier for those who started blogging by following their passion but others shouldn't be too disheartened about this. People say you start an appetite by eating and I think the same thing can be said about writing. To some extent, you'll develop an appetite for writing as soon as you start doing it, even if it's not your hobby.
Being the best in a niche will help others see you as an expert in that field and they will recommend you to others.
2. Target Your Blog Posts To Your Readers.
Many new or trending bloggers will do the mistake of writing for SEO and not for their readers. My honest advice is to start writing for your readers and start building a community.
I'm not telling you to avoid SEO tactics for your blog, not at all. I'm just saying you should take a moment and analyze what are your readers' preferences and expectations. What are they interested in? What information are they asking for? Don't just write what you think it will be a good blog post.
If you want to have a profitable blog, make sure you pay attention to your readers and write for them.
3. How To Increase Blog Traffic? Make Your Content Easy To Read.
You may write great content but if people have trouble reading it, you can't make it convert to income. When you start your blog try to choose a reader-friendly template. You will need to use a simple contrast, avoid to fill your page with ads and improve typography by choosing a good font and a reasonable size for it.
Another great I found on profitable blogs is the way authors write their blog posts. If you want to make your content easy to read then use short sentences, use paragraphs and don't forget about headings, subheadings and bullet lists.
4. Spice Up Your Blog Posts.
When adding great content to your blog, make sure you also spice up your blog posts by adding compelling visuals. Videos, infographics, gifs are your content's salt and pepper. They make your visitors spend more time on your blog and interact with your content.
Using visuals in your blog posts can help you have a profitable blog by increasing the number of clicks you get on each post.
5. Make Your Content Sharable
Another thing you'll want to do on your blog is to optimize the blog posts for shareability. The way you create your blog posts and how you want to attract visitors is entirely up to you but if you want more, you should optimize how your posts look on social networks to make people more interested. There are several ways you can do this:
SEO information - Using a SEO plugin add compelling meta titles and descriptions for your blog posts. This is the text people will see when your content is shared on social networks.
Most WordPress SEO plugins will allow you to change how your post looks on Facebook or Twitter.
Featured image - Try to research and see what are the best image sizes for your targeted social networks. Add a relevant featured image that people find interesting enough to click on your links and share it with their friends.
6. Participate In The Conversation
The blogging process doesn't end when you press the Publish button. You have to do some other things to ensure that your blog becomes profitable. First of all, start by sharing your content on Social Networks and follow-up on the discussions.
Then you can move on to blogs who wrote posts on the same subject and leaving comments, trying to redirect people to your own content. If you get links to your article from other people on blogs or forums, use this to create your visitors base by participation in the discussion.
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