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How To Write A Blog Post Fast – In Under 30 Minutes

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Some businesses have the luxury of hiring a content creation team but what should you do if you don't have the resources for this? Are you going to give up on quality content on your websites? That would be a mistake.
You need quality content on your website or blog because it allows you to interact with your audience and to grow by increasing your chances to be found in search engines' results pages. Of course, there are other big reasons why a business needs a content creation strategy but we chose to focus on the most important stuff - getting seen by people and growing as a company.
Not just big companies need quality content added using some sort of publication schedule. Imagine a niche blog that makes money through affiliate marketing or own products. What traffic numbers would it have without quality content added frequently?
Bottom line:
quality content = more income & conversions for everyone working in online.
So, you may choose to spend hours on creating long-form quality content and not resolve other important business tasks, or you could follow our guidelines to create awesome content, fast, and without losing quality.
How To Write A Blog Post Fast: 7 Easy steps to create quality blog posts in under 60 minutes
Yes, writing a quality blog post can be done in under one hour. This means you won't have to spend more time on this and you'll be able to finish other business tasks. The following steps don't require you to be an expert content writer and ensure that you publish quality & fast content on your blog.
1. Research
Before starting to write anything, you'll have to spend a few hours each week discovering great topics to talk about on your blog. We encourage you to have a content creation strategy and to use various types of content (long-form, short-form or cornerstone content). The alternative to spending that much time on researching topics is basically... to let others do it for you. Start by creating a list of similar blogs or inspiration sources, you'll need them further.
2. Create an account on Curately
Using our web app to publish curated content requires you to create an account on Curately. Don't worry, it only takes a few minutes and you can visit your dashboard, where the content creation process begins.
Add those content sources you've researched in Curately and watch how the web app offers you blog posts ideas.
3. Find the topic and write a great headline
After adding your content sources in Curately, you'll be able to select any blog posts from those blogs and start creating your own quality content. Don't just copy/paste the original blog post but only use a snippet of text and start creating from there.
We recommend you to change the blog post title into a headline that will spark a conversation between you and your fans or readers. Don't forget that most people only read the headline of your blog post. Your blog post title should be short and descriptive while also intriguing your audience. If you choose to write a longer headline, don't forget that readers tend to absorb only the first and last 3 words of a given headline.
Write your quality blog post in under an hour.
4. Write the quality blog post
Since you already have the topic of discussion, the process of writing a quality blog post should run smoothly. You'll need to respect a few guidelines for your blog post to be a success.
Write a story. Even if you're using someone else's idea, you'll need to adapt it to your experiences. Writing to write a story from your own perspective will increase the number of full-page readers and their average time spent on the site.
Use a good featured image. Don't forget to add a featured image to your blog posts. Depending on the original story, you'll need to get publishing rights if you want to use the original image. The better alternative is to create your own (since you're providing your readers with a story).
Don't forget about headings. Your blog post needs a good structure and since we recommend a blog post length of around 1,500 words, using headings is a great way to mark off different parts of your blog posts. Headings also allow you to signal important pieces of content.
Add a conclusion paragraph. When writing long-form content, you'll need to respect the introduction, main content, and conclusion. This will allow your readers to better understand the information and your point of view - essential when using the curated content.
To learn more about the creation of the perfect blog post, you may want to read: 5 Questions & Answers About The Ideal Blog Post Length.
5. Add sharing cues within the blog post
Even if your spending under 60 minutes to write quality blog posts, this doesn't mean you don't need to take care of every aspect. You'll want to add some sharing cues within the text of your blog post. For example, you can install a Twitter sharing plugin and allow people to share quotes from your blog post just by one click.
Add sharing buttons in the form of a sharing floating bar and at the end of the blog post.
6. Proofread your blog post
Yes, you'll create a quality blog post in under one hour. When you do this, don't forget to spend at least 5 minutes proofreading the blog post and checking it for errors. Since you're doing this, you will also want to check any links you added and make sure to provide a link to the original blog post.
7. Share it on social networks
Your content creation strategy should include social media content, not just blog posts and web pages. Microblogging is equally important when trying to grow a business. Make sure your blog post has the right image size and meta information for different social networks.
You may also want to read our previous article on How to Choose Between 11 Social Networks to Grow Your Business.
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How To Write Better Blog Posts

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A lot of our clients ask us how to write better blog posts because content marketing is so crucial in this day and age...
When we created this blog post we meant it to help new bloggers but soon after we drafted the first ideas, we soon realized that even the older bloggers have moments when they think that they're not doing enough or aren't able to escape a writer's block. Improving your blogging skills is a subject of interest for all bloggers, no matter their experience in their niche.
Just having a blog and adding regular content isn't enough to maintain a high volume of targeted traffic. You'll always have to research, read about new things and apply new tactics. Since you're a blogger and you have some kind of passion driving you forward, you'll need to find creative ways to improve your blogging skills.
There are so many reasons why you'd like to learn how to write better blog posts:
Your traffic is declining.
You don't like the content you're adding.
You look at other bloggers and want to apply their tactics.
...or everything is working out great but you know that bloggers should always try to improve themselves so their content will get more social shares and comments.
Taking all of this into consideration, have you decided it's time to be a better blogger? If that is the case, read on because we have some recommendations for new and established bloggers alike.
6 Creative Ways To Improve Your Blog Posts
Before we continue, you need to understand that sometimes, you don't have to make huge changes to improve yourself... it could just be something you overlooked and improving your blogging skills transforms into a matter of beating on your craft every day. Here's our take on becoming a better blogger - the creative way.
1. Understand it takes time and patience.
Learning how to write better blog posts isn't like fixing a broken widget on the blog sidebar. Most of the times, you'll need to be patient and spend your time reading, researching and trying out stuff. It may work, it may not - the secret is to learn from every action you take and see what went wrong or right, depending on the situation.
2. Start by making changes to your lifestyle.
Like we said before, on your hunt to discover how to write better, the problem may not be entirely related to your blog or content. You could be facing a bigger problem related to your physical or mental state. Ensure that you eat the right foods and find creative ways to spend your time as this will be vital to your mental state thus improve your daily mood.
Start taking walks since they are both beneficial for your body and mind. They also provide you with a creative way to find ideas for new blog posts.
3. In a slump and trying to figure out how to write better blog posts? Try something else.
We're not saying to give up blogging and start working at a farm (although you could do that if you wanted to). No - we're recommending to start a side project, maybe start a blog for another passion or hobby you may have? Starting something new is a creative way to encourage your brain to work better and allow him to switch between tasks.
Doing the same thing over and over again makes it easier but it won't improve your creativity.
What can you do to improve your blogging skills?
4. Forget about eBooks and manuals.
Find out there's something wrong with the content you put out every day? Don't go running to eBooks or blogging manuals who claim to fix everything. There isn't a simple solution to improving your blogging skills. The creative approach would be to sit down and really think about what's wrong with your blogging experience and start from there.
5. Start talking to other bloggers.
What happened to you may have happened to others as well. Get involved in the local blogging community and start discussions in your Facebook group. You may be surprised but improving your blogging skills can happen just by talking to people who went through the same thing.
6. Is your problem content related?
Depending on your blog's niche, finding great content to share with your readers can be problematic. Finding out what are the best sources of inspiration for your blog can be an ordeal when you're writing in a "boring niche".
If you'd like an Action Plan on creating content for your site OR would rather hand it off to a team dedicated to writing for you, click here!
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Consultative Selling: How To Get High Ticket Sales With Strategy Sessions

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If you want to sell high ticket products and services, you must be in the game of consultative selling.  It's the only way to move high ticket digital products and programs.
The vast network of sales and marketing is filled with challenges. Clients want better returns, and the sales team works hard to achieve their target. Most professionals wish they had more time to pitch to their prospective customers.
However, in reality, outbound sales begin with lead generation, which is an ongoing and tedious process. It involves identifying leads, qualifying, and booking appointments with those qualified leads.
Salesforce is an excellent tool for lead generation and product consultation. However, it became more effective when the roles were split into two – specialized lead generators and sales staff. Simply put, the idea was to make things easier, which resulted in the concept of appointment scheduling.
Why is Appointment Scheduling Important In Consultative Selling?

Appointment scheduling is a tool that reduces new sales closing time, increases the rate of conversion, boosts appointment show-up ratios and leads to higher profits and revenues
At this point in digital marketing, it is crucial for improving the sales appointment schedule because:
Appointment setting differentiates between handoff from sales development to sales.
The time taken to arrange appointments and meetings has a direct impact on the rate of conversion.
In consultative selling,  something that is loosely tied to the immediate weak zone or commodity products, the second point is crucial. Note that 70% of all meeting happens when scheduled within a span of 9 days whereas 47% meeting when scheduled before 30 days out.
Time remains a critical factor for many prospective buyers. If you are able to secure a meeting at the convenient time and follow-up, it is a win-win situation. At DoneForYou, we are eager to help you achieve your target.
Luckily, technology is here to help. Appointment scheduling tools are very effective for this purpose.
How Does Appointment Scheduling work?
Image Source : saleshacker.com
It is a dream of sales professionals to have their prospect clients calling up and booking sales appointment all by themselves. However, that does not have frequently.
With the help of integrated appointment scheduling, you can head straight to the point rather than beating around the bush. Companies can engage directly with its potential buyers across several digital platforms, offer them an option to book sales appointment or consultation quickly and as per schedule.
Whether a prospective client is viewing the company website, reading landing pages for a product or service, or simply browsing through Google search results for the business, an integrated process of appointment scheduling allows prospects to book sales appointment directly into the calendar. At a later stage of the sales funnel, the prospect starts and meets the best resources available to provide improved customer experience.
Then, one the time is booked in the calendar for the call, you or your sales rep can start the consultative selling process..
Optimizing Sales Conversion with Appointment Scheduling
 The sales funnel is a crucial tool for the sales conversion process. Sales professionals move their prospects through the sales funnel, this leading to their goal. The number of steps in the sales funnels, the longer it might take to close a particular deal, which increases the chances of prospects losing interest. Also, sales taking longer to close are subject to arbitrary effects.
Active sales managers know how to mitigate against such issues by designing an appropriate sales funnel having fewer steps and a passive method to capture leads.  That sales funnel often ends with the consultative selling pitch.
Close Sale Faster with Appointment Scheduling
Closing higher ticket clients with consultative selling is no longer a problem with TimeSlots.
TimeSlots are the latest tool that allows you to qualify your prospects better and begin selling more volume. It combines forms and appointment scheduling to help you gain immediate insight into prospects so that you can close quickly and effectively.
Sales professionals have their hands tied up every time. Spending the entire day in sales appointments leads to the funnel drying up. As a result, you have to indulge in more prospecting. In case if there’s a short of appointments, you have to spend time going through the list of potential prospects, making cold-calls and trying to arrange sales meetings.
How does Appointment Scheduling make things Easier?
Adding appointment scheduling tools like TimeSlots, Assistant.to, and Calendly help sales stack. The paradigm of these tools was generic, easy to add any sales stack and process. It further hinges on integrating with websites, calendars, conferencing tools, communication, and CRM for logging activity and payment.
Integrating appointment scheduling into workflows is a major advantage. Sales engagement vendors like Yesware or Outreach have added this new capability to their respective platforms to make scheduling easier. The key is to enable users to take action within a message. This is an innovative model that can be applied to surveys, polls, and content. By decreasing the total number of clicks needed, it makes process automation irrelevant.
Approach appointment scheduling from a larger perspective by focusing on conversion rates and not appointments booked. It is not only about finding the time, but securing an appointment with the prospect and assigning the lead to a sales representative. However, it is critical to making sure leads are distributed fairly among larger sales teams. To do this, you must gather data, which takes time. Nevertheless, a practical measure of success is the improved rate of conversion.
TimeSlots – Consultative Selling At It's Finest
TimeSlots work by targeting your prospects; it is a network of prospects, leads, and clients, connected together.
Whenever you are scheduling an appointment, get-together, or a meeting, you can choose TimeSlots. It is the perfect tool for:
Scheduling sales call with folks automatically
Booking meetings with staff and team, going through important points before the meeting
Scheduling client appointments for inspections, visits, service calls, and checkups
Booking new clients to call on your scheduled time for a discovery session
How do TimeSlots work?
Data Collection: The first step is to gather data. Ask questions to meet attendees with tech-free form builder
Fill up the Calendar: Allow your prospects and clients to book calls and meeting online
Schedule Appointment: Check your availability day by day, or weekly, so that you can schedule an appointment and you don’t forget it.
Email Reminders: Get email reminders as notifications right to your mailbox whenever a new appointment is created.
Duration of Appointment: Would you prefer shorter meetings? You can now set up meeting time within 15 to 30 minutes blocks. If you need longer meetings, 60 minutes should be perfect.
Save Time and Stay on Task: Save your time by quickly linking to TimeSlots form, rather than constantly juggling everyone’s schedule to find the best fit.
Automated Appointment Scheduling with Artificial Intelligence (AI)
Artificial Intelligence (AI) platform is the latest to track website visitor behavior and deliver highly targeted oriented appointment opportunities to shoppers. Although AI is not new for appointment scheduling setting, using an AI-enabled appointment scheduling assistant is revolutionary.
The AI platform understands that users prepping to purchase are reading all technical information and comparing specifications. It automatically uses this understanding to provide the prospect with an opportunity to speak with the subject expert on the products or services of interest.
Once the prospect accepts this appointment, it is immediately booked in his/her web browser. A conversation is arranged between one or two people, either as a phone call or an in-person meeting.
IBM Watson is the latest example of AI used for appointment scheduling.
Final Word on Consultative Selling
TimeSlots are the simple, centralized appointment scheduling for e-meetings. You use some dedicated resources to acquire quality traffic to the website. You use your sales funnel and track them. You invest in content creation and paid ads. You want qualified web visitors who can easily schedule strategy calls with you or maybe book a demonstration of the product.
This is an exact scenario.
However, the best possible way to qualify prospects and turn them into your active customers is to provide them with an easier way to schedule meetings directly with you. To make sure this is effective, it is very important to implement it centrally and automatically.
TimeSlots are crucial and lifesaving marketing technology tools here. Combing forms as well as appointments online, it allows you to qualify your prospect clients so that you can close the sale. Within a click, everything you want is sorted. It saves your time, limits frustration and ensures you have smooth sales.
However, having tools is not enough. You would have to master the technology too and know when to use it optimally. It is very important to deliver the best performance using these hassle-free tools that take up excessive energy. Even though these tools seem to be simple to use and set up, you might not want to go through the lengthy process of onboarding but want a solution instead. To get all the vital steps done in one shot, choose a company that delivers quality and proficient services in this field. DoneForYou is just that company you’ve been looking for.
DoneForYou team of professional handle the heavy lifting and sets your business up with new marketing stack in no time. Our team also ensures that your accounts are configured properly, and individual tools are accurately integrated with the site so that it works as thought.
Click here to schedule your appointment with us. Allow us to help your business grow right away.
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How To Build Your Audience Using Facebook Live Streams

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Facebook Live Streams or "Facebook Streaming" isn't new.  Not by a long shot. There are several services online that allow you to stream live video. You can do this on Youtube, Twitch, Livestream and other similar websites but you'll have a limited audience since (almost) everyone is on Facebook.
This is probably the only advantage people who stream live video on Facebook have - you can reach a bigger audience and build up engagement rates by making fans and friends react to your live streams.
There is a good way to start using Facebook Live Video for your business so read on to find out how to use this service to grow your fan base and boost the engagement rate.
Before learning how to do this, let's talk about the mistakes you should avoid while streaming live on Facebook.
Check your surroundings.
Don't worry about being perfect or having the perfect room or backdrop.  You do want to make sure that there isn't anything behind you that you'd rather not be there...  I've had our cat run around behind me, jump on the desk, etc.  That's no problem.
Don't use a low-end mobile device.
Before you start streaming, ensure that your mobile device is capable and the video is reasonably high quality. You want a good internet connection too.  And, of anything, audio is probably the most important aspect!  Keep background noise to a minimum.
Have a clear reason for live streaming.
Don't just use Facebook Live Video and stream for 2 minutes just to say hi. Your live videos should be more complex and have specific goals for your business.
Use Facebook live video to boost your page engagement rate.
How to build up Engagement Rate with Facebook live video
Facebook users seem to have some fun using Facebook live video but as a business, you should have specific goals what you're trying to accomplish. You can try to redirect people to your website, grow the number of your fans or build up your engagement rate by encouraging your viewers to leave comments.
We use live streaming to build an audience of people we can retarget and create lookalike audiences with.
Here's the right way to live stream on Facebook and get the most out of it.
Start by doing your research, before you start your Facebook Live Stream.
You should have a goal for each live video event you host on your Facebook page. In the week before your live video, ask your fans what would they be interested in seeing. Maybe they would like a Q&A session or they would like to see how you do business.
These things are different from business to business and research makes it easier to understand your fans' behavior.
Create a schedule for Facebook live videos.
Just like you make a calendar for your Facebook posts, you should consider creating one for your live streams. I wouldn't recommend going live each day but limit the number of broadcasts to 2, max 3 per week.
Creating a schedule will allow you to boost your engagement rate since your fans will have a clear picture of the live video broadcast time frame.
Find the sweet spot of video length.
Your live streams are limited to 90 minutes but you don't need to be online that much. Usually, it's better to have live videos longer than 5 minutes so most of your fans can start watching but you'll see the number of viewers will decrease over time.
Have specific targets for your live videos.
As in, specific calls to action.  When a business starts a live video event on Facebook, it should a clear goal for that broadcast. You should find ways to promote your services, your products or even convince people to sign up to your email list.
Use CTAs during your Facebook live videos.
Call-to-actions help you boost engagement on your Facebook page. Encourage people to leave comments and ask questions and remind them to subscribe to your live events. Seeing how you can't add other buttons on that page, use audio CTAs to redirect people to your website.
Connect with communities by using live videos in groups and events.
A good way to build up your Facebook page engagement rate with the help of live video is to start these broadcasts within relevant groups or event pages. You can do this if a group administrator allows you so do your research and check to see if you're allowed to do this.
Starting a live video in a relevant group can bring you more Facebook fans and spark up really interesting conversations.
Check Facebook live video insights.
As soon as you tap on the finish button, you'll have the option to save your broadcast as a video post for your Facebook page allowing people to watch it even after it's finished.
Take a look at the video statistics and match them up with what happened during your broadcast. See after how much you reached your highest number of viewers and when that number started to decline. This will allow you to create better broadcasts in the future.
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5 Profitable Ways To Monetize a Blog Without Using Ads

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A few searches will tell you that there are hundreds of ways to monetize a blog...  But very few of them will generate tremendous, life-changing revenue...  In fact, you'll find out that most people recommend using ads in 99% of the cases.
Yes, ads are probably the easiest way to monetize your website but if you do, you're missing out on a tremendous amount of money by utilizing some of these other methods...
There are several reasons why you wouldn't be able to use ads to monetize a blog and you should be prepared to apply alternative tactics if you still want to get income from that website.
Why wouldn't you be able to use ads for blog monetization?
Your niche doesn't allow it. This doesn't mean it's illegal but some ad networks don't allow ads on all niches. For example, you can see where Google forbids the display of ads.
You're recovering from a mistake. You did something wrong and got banned from an ad network. These things happen, not being able to display an ad doesn't mean you should stop trying to monetize your website.
You don't want to use ads. There are several reasons why you'd want this for your website. Many website owners don't use ads because they want to control the content displayed on their projects. Maybe they're working on a website for parents and kids and don't want intrusive ads or maybe you just want to keep the UX to the highest level and have a clean template.
There probably are other reasons as well but we're not here to talk about why people can't use ads on their website but how they can monetize a blog without having the ad option.
5 Trending Ways To Monetize a Blog Without Using Ads
Whatever your reason may be, if you still want to monetize a blog without using ads, you should try one of these trending methods. You've probably read about some of them so why not try them out. Not all alternatives will work for your blog so make sure you're going to apply the right tactic.
1. Make money with your blog by reviewing products.
Product reviews are a trending way to monetize a blog but don't work on all websites. To be successful at making money through product reviews you need to have a big audience. Even more, you'll need to target a specific niche to get the best results for your blog.
It's probably better to mix your product review strategy with affiliate marketing, but we'll talk about this later down the line.
2. Offer certain services on your blog.
This would a great way to work on your skills and monetize your blog. Most people start a blog because they're really good at something and want to share their expertise with others. Why not offers the services you're talking about as a way of monetization?
You'll keep writing for an audience who's interested in your field of work and you'll promote yourself to offer your expertise & time to others.
Would you write an eBook to monetize a blog?
3. Write eBooks or provide other resources.
Are you really passionate about your field of work and want to get more out of it? Writing eBooks and creating digital products is an easy way to get some income from your blog if you're smart about it. You'll need a strong audience and to build a good online presence. Developing your personal brand should be your primary goal while writing on your blog.
After you built a good community around your blog and people see you as an expert in your domain, take some time each day and start writing eBooks you can sell on your website.
You can also choose to provide other paid content for your readers such as podcasts or videos.
4. Give affiliate marketing a try.
If your blog isn't big enough to make money by simply reviewing products, you should try affiliate marketing. There are so many affiliate networks you can choose these days so you're sure you'll find something relevant to your blog's niche. You can use links, banners and other ways to redirect possible customers to the online stores and get a big commission from this.
The key to successful affiliate marketing is to find a good niche with a high number of people interested. Use your skills to bring traffic to your blog and increase conversion rates.
5. Become a consultant.
If you're really good at something, you may try to become a business consultant. Freelancing is something people are turning to way often than you'd think so why not give it a try. But if you're going to be good as a consultant you'll have to invest a lot of time in your personal brand and the services you can offer to others.
Start writing really targeted content for your line of work and mix that content with personal opinion, tutorials, and free resources. This should be a good starting point for you to become a well-known consultant.
What are some ways to monetize a blog that you've tried until now? Did you find them to be what you've looked for? If not, what was wrong? You're not obligated to use ads on your website if you want to monetize it. There are other options out there that will help you monetize a blog but as always, you'll need to work hard since there is no easy way to get income from online businesses.
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Mastering the Art of How to Sell Yourself: A Guide for Coaches and Consultants

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In the world of coaching and product creation, knowing how to sell yourself is not just a skill; it's a necessity. Whether you're on a strategy session sales call or conducting an automated webinar, your ability to sell yourself can make or break your business. Here are five actionable tips on how to sell yourself to clients, be it a room full of prospects or a long-term client you've worked with before.
1. Count on Your Experiences: Be the Expert They Need
You're in a meeting with a client because you possess knowledge and expertise they lack. Your experiences are your most valuable asset. Make sure your confidence shines through in your tone and actions. This doesn't mean you should come off as arrogant or cocky. Instead, be sure of yourself and your capabilities.
When you know how to sell yourself based on your experiences, you're not just offering a service; you're providing a solution. Clients are more likely to trust someone confident about their skills and can articulate their past successes in a way that promises future results.
2. Dress the Part: Align with Your Client's Culture
First impressions matter, and your attire plays a significant role in that. Dressing appropriately for the client you're meeting can set the tone for the entire interaction. Whether the company culture is laid-back, with jeans and t-shirts, or more formal, requiring suits and ties, ensure you're dressed to blend in.
Being either underdressed or overdressed can send the wrong message. The key is to align with your client's expectations and culture. When you dress the part, you're silently communicating that you understand and respect their norms, which is a crucial aspect of how to sell yourself.
3. Follow-Up After the Meeting: The Power of Prompt Communication
One of the most overlooked yet practical tips on how to sell yourself is the follow-up. Ensure you get a business card or some contact information from them. Within 24 hours of your meeting, send a quick message saying, "Hi, it was nice meeting you today. I would love to help you out with X."
You'd be surprised how many people neglect this simple step. A prompt and courteous follow-up can set you apart from the 99% who don't bother. It shows your professionalism and reiterates your enthusiasm about the project.
4. Speak in Terms They Will Understand: Avoid Jargon
While using industry jargon to demonstrate your expertise might be tempting, it can often have the opposite effect. Clients are generally interested in the result, not the intricate details of how you'll get there. Use clear and concise language that they can understand.
When you know how to sell yourself by speaking your client's language, you're showing them that you're focused on their needs and can deliver the results they're looking for. This builds trust and positions you as the go-to expert for their specific challenges.
5. Come Prepared: Have an Agenda
Before any meeting, jot down an outline or 'talking points' concerning the meeting. This doesn't have to be a detailed plan but should give you and your client a roadmap for the discussion.
Being prepared in this way does two things. First, it shows the client that you're organized and have considered their needs. Second, it helps guide the conversation in a direction that is beneficial for you. If you can get the client talking about you taking on the project, the likelihood of that happening increases significantly. It's akin to a salesperson letting you test drive a car; once you're behind the wheel, you're more likely to go it home.
Conclusion: Make an Impression That Lasts
Knowing how to sell yourself involves a balance of confidence, preparation, and client-focused communication. Provide enough value that makes them want to work with you, but don't give away all your secrets. Like any skill, mastering how to sell yourself takes practice, but the rewards are well worth the effort.
So, are you ready to take your client interactions to the next level? Implement these tips on how to sell yourself and watch as you convert more prospects into loyal clients.
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3 Helpful Product Pricing Tips for Coaches and Creators

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If you take the time to look around the world of Internet marketing you'll see that top marketers carefully test and tweak the prices of their products.
Every aspect involved in the product plays an important role in how well that product converts - even the price.
When trying to determine the best possible price for the products and services you offer, there are a few factors you should keep in mind...
And that's what we're going to cover in this video.
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How To Create A Facebook Funnel For High Conversion Advertising

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The newest type of advertising funnel is the Facebook Funnel, which gives you access to cold and warm buyers. Here's how to set it up.
Every month, more than 2 billion people are active on Facebook. That's a lot of people that could be in your Facebook Funnel. These users go to Facebook in search of something. Some come to connect with friends and families. On the other hand, some of them need information about specific products or services.
With this vast number of users, Facebook creates a great marketing opportunity. Facebook's average CPC (cost per click) is still low compared to other advertising platforms.
Facebook Ads, for instance, is one of the marketing tools you can use to reach your campaign objectives and goals, whether they be acquiring fresh leads or increasing sales.
For example, a sales funnel through Facebook Ads can help you create brand awareness. It can also aim to attract new leads or boost traffic to your business website (although traffic only is not a well-thought sales funnel goal). Note that Facebook Ads can allow customers to redeem your offers instantly. That means instant sales!
Ads can boost engagement between these customers and your business, too. Most customers are attracted to companies that respond to their issues and provide solutions. Therefore, you should take advantage of Facebook Advertising to keep customers updated.
How is Facebook Ads different from other PPC platforms?
When you compare it to Google Ads, Facebook needs to be approached differently. Facebook is not about buying impressions for keywords that people search for. It goes beyond that. It can target behaviors, demographics, and interests.
The truth is that most people will not make instant purchases when they come across your ad on Facebook. So, relax, do not yell at people, "Buy now!"
Instead, craft a Facebook Ads sales funnel. However, your funnel should be as intelligent and authentic as possible. By doing so, you'll be successful with Facebook Ads.
But what is a Facebook sales funnel all about?  And how do you sequence up the advertising funnel to convert more buyers?
What does a sales funnel (i.e., advertising funnel) entail?
Many businesses are offering the same products as yours. Have you ever wondered how customers connected with your business in the first place instead of choosing your competitors? Maybe you can do some research here and find the origin.
Take a moment and think of how customers found your business. It could be that you shared content from your site, a piece of content went viral, or a Facebook advert caught their attention.
Either way, there are some steps you can follow for people to connect with you and for them to notice your business. These steps include:
• Awareness in terms of engagement, tips, and sharing content.
• Consideration through videos, long/detailed content, and special offers.
• Conversion via webinars, testimonials, trials, and remarketing.
Then, there is retention and upselling by providing more value through consistent marketing efforts.
Having listed these basic automated sales funnel steps, let's now check out how to build your Facebook Funnel.
Step 1. Start Your Facebook Ads Funnel by Installing The Facebook Pixel
The first step is to download the Facebook Pixel and install it. Facebook Pixel comes in the form of a code snippet that you place on your site. Its role is to track the activities of your visitors on your website. This tool is potent in retargeting and monitoring traffic – you can't afford to miss it.
Apart from tracking traffic, your Pixel will collect data as well. It will do so even when you don't have any ads.
For any person who visits your website, the Pixel will track their activity. Hence, you'll be able to know how many people visit your site and what they do. Further, you'll learn of the interaction you get in your social profiles, and it'll timestamp prospects in your advertising funnel.
Do you need an advanced analytics tool with behavioral tracking features to map exactly what people do along your funnel's steps?
Is tracking visitors the only thing the Pixel can do?
Of course not! The Pixel will guarantee that your Facebook adverts are visible only to the right audience. Therefore, you'll be able to segment your audiences and utilize Facebook Ads in your Facebook Funnel more sophisticatedly.
Step 2. Develop captivating content for your Facebook Funnel
For leads to progress through your sales funnel with the lowest friction possible, you must facilitate the leads' journey with compelling content. There are different content needs for each stage of the Facebook Ads sales funnel. Read this post about how to create the right content.
It would help if you contented specifically for different audience segments. For example, how you address cold traffic differs from warm leads. Promote your top-ranking content to cold audiences and narrow it down to problem-specific solutions as you start to define the interests and behaviors of hard leaders.
Apart from installing the Pixel and creating some content, you should create epic content. Read this post on how captivating content will undoubtedly attract people's attention.
Step 3. Concentrate on warm audiences
About warm audiences, audiences that know your brand and have indicated that your product might be a good fit for them are audiences that you could advertise directly to.
You can start with your warm audiences. Add them as custom audiences in Facebook Ads and include them in your marketing campaigns.
Here's a video about custom audiences and how to create them to serve your Facebook Funnel.
Here, you can try a few things. For instance, you can send people directly to your product page. Then, see what trend your conversion rate takes. Or maybe send them to a limited-time offer page. As a result, you'll note that certain products yield incredible results – especially when aiming for an intuitive low-price purchase.
Nevertheless, you shouldn't take the same approach with your products - specifically if they are expensive and people know little about them. Typically, people won't buy spontaneously, so running a campaign that sends traffic directly to your sales page won't help your bottom line. Instead, it could consume your advertising budget in an instant.
What you can do instead is what we describe in this article: create a Facebook Ads sales funnel. And in the next section, we will explain how that looks.
Step 4. Attract similar audiences
So, you have installed the Facebook pixel and have created unique content for every step of the funnel. You have also separated warm leads as custom audiences.
Now, it's time to use lookalike audiences to reach out to a larger group of people on Facebook.
You can use your custom audience data to classify visitors and build lookalike audiences. Read this guide to learn how to make these expanded yet targeted audiences.
See the power of similar audiences? Users in the new audience will have similar interests and attributes to those already buying and interacting with you. Facebook knows the characteristics of your buyers (from your custom audiences) and can expand this group to include more people with similar demographics, interests, and behaviors (lookalike audiences).
Now, to paint the picture, your Facebook Funnel should look like this:
EXAMPLE OF A FACEBOOK ADS SALES FUNNEL
Top of Funnel
Cold traffic to your epic content coming from basic demographic and interest targeting.
Middle of Funnel
Warm traffic to conversion-optimized content that provides a solution.
Traffic is coming from custom audiences that have already visited your pages.
Bottom of Funnel
Hot traffic to a conversion-optimized product or sales page.
Traffic is coming from lookalike audiences and has the purchase as an objective.
This indicative Facebook Ads sales funnel will help convert cold traffic into warm leads and buyers.
But is one more step in the Facebook Ads sales funnel missing?
Step 5. Focus on retargeting
If you stopped in our previous step, you would miss out on a great opportunity. Remarketing.
Most of the time, even if people have gone through your complete sales funnel, they are not yet ready to buy. Sometimes, force majeure makes them leave products in their shopping cart. And you don't want them to forget to come back.
By the way, we have a done-for-you cart abandonment email sequence readily available for you to download and plug into your autoresponder. This can work with your Facebook Ads remarketing to get forgetful buyers back to your checkout page.
Also note that, as some marketers say, people will see your products and brand at least seven times before they make a purchase decision. Buyers are also hesitant even to enter their card information.
This is precisely why you must add another step to your Facebook Funnel. Retargeting campaigns that will show ads to people who have interacted with your other campaigns. For example, you can set ads for abandoned carts or different bottom-of-funnel audiences, e.g., people visiting a product category page. Also, you can run ads for middle-of-funnel leads to inform them of new, exciting content you just published.
Here's a guide by Facebook that explains how you can create remarketing ads for your products. We wrote This piece about advanced advertising strategies to build a high-conversion Facebook Ads sales funnel.
It would help if you kept remarketing to people who visited your site but never made a purchase until they do or you decide you don't want to deal with them anymore.
Warm Traffic VS. Cold Traffic in your Facebook Ads sales funnel
Keep tabs on the inside of your advertising funnel. It is interesting... Mainly because your ad funnel starts with cold traffic. They're They'reen they see an ad or experience your brand.
Then, the advertising funnel warms them up, so ...
The Cold Traffic Progression
We build all of our advertising for our clients this way. There is always a set of ads that is specific to cold traffic.  Your cold traffic audience comprises those who don't know who you are. They've heard of you. In the Facebook world, they aren't even searching for the solution that you provide. They go to Google and type in a keyword phrase because Facebook traffic is interruption-based.
In the Google world, they go to Google and search for the keyword phrase you are advertising for or related to your business. So that is one of the differences between Google and Facebook and how they are similar in the cold traffic sense.
But this cold traffic person doesn't care who you are. They've never heard of your business because if they'd heard of you, they'd be warmer. You know what I mean?
Warming Your Target Market Up
The advertising funnel works because folks see an ad as a cold prospect. Then, they take some action... That action might be:
Watching a video for 50% of its length, 75% or more...
It might be clicking on the ad and going to your website.
It might be opting in for a report for a lead magnet.
It might be just full-out buying something.
But that cold prospect is, in their action, warming up to you... Warming up to your brand. So, that is what the advertising funnel is all about. When we warm them up, we can do additional things with them.
Now, The Transition In Your Advertising Funnel
So after they do something, they are no longer cold prospects.
They move past that cold traffic ad, and now they see a retargeted ad because they did something... They watched the video. They clicked the link. They landed on a page. They opted in. They bought something. They're They're cold. They are warm and friendly and see a different type of ad from you.
So, with Facebook Advertising, it might be a welcome back or shopping cart abandonment ad. It might tell them about a product they might be interested in that they didn't didn't purchase.
So, you can there carry out this retargeting campaign in many ways.  One of the things that we like to do is, once they move from cold traffic to warm to a retargeted ad, we also acknowledge that they are probably getting warmer or colder within our sphere of influence. So, we might have a retargeted ad that shows a lead magnet for days 1 through 4.
So if they land on our website, then, for these four days, they see something on our ... They see a Facebook  Video Ad talking about a lead magnet, and then if they don't do anything, days 5 through 8, we give them something else. Maybe it's a titlist, or we promote a different product or newsletter.
Then, on days 9 through 13, we do something a little different.
When Prospects Cool Off
With the understanding that they're they're colder. The longer they go without doing something, the harder they are getting. They are moving past what we do because a buyer is only hot for a concise amount of time. It might be a week, three days, or three weeks, but they usually buy and consume a bunch of stuff in the same period and then move on.
Think about your own experience. Let's say you're looking for a piece of software, like a video-hosting platform. Chances are, you recognize that you need a video-hosting platform like Wistia or Vimeo or whatever.
...So you do a little research and find all the companies in the market.  That might not have even been triggered by you internally but by an ad. Maybe you saw a Wistia ad and think, "Wait, it makes sense. I need to keep my videos private. So, who else has this technology?" Then" you do a little research, and then you buy. You do free trials, but you've decided in the first week or two.
How It Relates To Your Buyers
So, that's that's how buyers react. That's what's buyers react. So understanding that they're they're then they're they're then they're you...  And you can engage those customers differently through your advertising funnel with different ad types.
Now, Facebook is a little bit different when you're using these advertising funnels because:
You can do a lot with Facebook Video Ads.
You get cheap clicks.
You can do video view campaigns and then target people based on how much of a video somebody watches...  Which is essential for capitalizing on the momentum and moving somebody through this advertising funnel.
But it all returns to the targeted website traffic from the Facebook pixel. That's how you increase website traffic fast...  It's b. It's using paid traffic sources the right way.
So, on Facebook ... You add the Facebook pixel to your website, and then that pixel tracks:
Which pages do your prospects visit
Where do they go on your website
What your conversion events are
Ads send you leads, sales, and, ultimately, conversions.
So the pixel is essential in this entire makeup, and that's what up the staggered Facebook Ad Funnel process where you target different creative for:
Day 1 through 4
Day 5 through 8
Day 9 through 13
And so on...
We say, "Okay, if"somebody is brand new to this audience because of the pixel, show them this ad. Show them this ad if they're five or eight days old. Show them this ad if they're 9 and 13 days old."
Progress Lookalike Audiences Based On Your BEST Segment
It's all based on the pixel and the audience that that pixel creates.
And from that audience, we create lookalike audiences of our most successful segment of folks. So first, if we have no data, we're a lookalike audience based on the people who watch 50% or more of a video or 75% or more.
Then, suppose we get a significant population of people who hit a webpage or opt-in for a report or buy. In that case, that's the next lookalike audience we're we're we're constantly creating a new lookalike audience based on our best data set. Then, we're moving all ads to that audience. So, we're continually optimizing the audiences and letting Facebook know precisely who we want to get in front of.
So, all of this stuff is important for your advertising funnel. As protests progress, the ad funnel must align with your sales funnel. The sales funnel, your landing pages, your automated webinars, your VSLs, all of that stuff comes out to party in these Facebook ads. We like video a lot. We do a lot of video view campaigns.
DIY or DFY Facebook Ads sales funnel
As you try out different strategies and mix up sales funnel elements to create the perfect recipe, always keep track of your conversion rate. Conversion rate is arguably the best indicator of the success level of your campaigns.
If you want to run your business and you are not a DIY kind of person, then our team at DoneForYou is equipped with all the skills and tools to create high-conversion sales funnels for you, ones that start with Facebook Ads and end with filled-up shopping carts.
Schedule a call to discuss how we can create a funnel that serves your business goals and adds to your bottom line.
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Navigating the Best Paid Traffic Sources: A Comprehensive Guide

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Regarding paid traffic sources, Facebook and Google are the indisputable big bad boys on the media buying scene; several other great paid traffic marketing channels are available to advertisers and marketers if you know where to look.
To give you a little bit of history on me, though...  And my convoluted journey into paid traffic marketing.
I've been doing this for 14 years and long thought I was allergic to paid traffic marketing. I gamed the search engines as hard as I could game them.
Despite going through all the paid traffic training and courses, I couldn't get myself to spend money on traffic...
I mean, we had EIGHT of the TEN rankings on the first page of Google for one keyword phrase back then. It is pure domination. Then Google got wise and updated their algorithm - i.e., the Penguin and Panda updates.
Those of you who have been around for a while know what I'm talking about because everybody's dreams were shattered at the exact moment, all across the globe, when those updates went live.
I had websites that were making $20,000 a month that just disappeared. The hat was the reality of those updates. Since then, I became very wary about building a business foundation on anything I didn't directly control.
Search engine traffic is fantastic, but if and only if it is thought of as a bonus. Our business should be built on paid advertising that you control and not 100% built on free traffic and things you luck into.
Now, content marketing and content optimization have changed. To rank and get quantifiable free traffic (when all you're doing is organic SEO), you need:
Hundreds of blog posts
Hundreds of videos on YouTube
Hundreds and hundreds of pieces of content to get any economy of scale in terms of free traffic.
That content needs to be optimized to the hilt. t needs to be shared socially. Here are many things that make SEO and search rankings very difficult anymore.
So we turned to paid traffic marketing to scale our client's businesses.
With paid traffic marketing, you set up an ad, it gets approved in a couple of hours, and it gets turned on...  Then you're live!
After that, it's just ensuring the ad campaign and automated sales funnel are optimized. It's reading the analytics, making sure people are moving through the inbound marketing funnel the way they should, opting in, purchasing from a sales video, converting in the shopping cart, and getting fulfilled as a customer.
According to Ana Gotter of Adespresso, the average CPC (Cost Per Click) of Facebook Ads for all countries is about $0.97.
Of course, it's higher for some countries, while the CPC is lower for others.
If you are in countries that do see a higher CPC for Facebook (and likewise for Google), you'll do well to have alternatives. Furthermore, you are out of luck if your business ads do not comply with Facebook's or Google's Ad policies.
Also, for discerning business owners and tight-fisted marketing budgets, there's a world of paid traffic sources outside of Facebook Ads and Google AdWords that you should consider. Also, a worthy addition to your arsenal are well-crafted promotional products...
We've got to get into Facebook and Google, though...
1. Facebook Advertising
With most of our clients, we're BIG on Facebook advertising. We believe Facebook advertising is one of the best-paid traffic sources because it gives you instant access to excellent prospects and buyers. It is not as good as it used to be, though...
Facebook ads are much more expensive than they used to be, even a year ago. They took away a lot of the targeting we used to use. There have been many ways that they've made the platform less reliable than previously.
However, Facebook advertising is still fantastic, BUT only if you use video campaigns. Ideo views campaigns are our bread and butter. I just recorded a little Facebook Video Ad example here. e create video view campaigns or video conversion campaigns for our clients, and there are two things we are looking for:
Cheaper clicks from video view campaigns
A quick way of putting together lookalike audiences and retargeting audiences
Facebook's Video Ad Campaigns are great for both. If somebody watches 50% or more of the video, they get put into an audience, and we can build lookalike audiences based on that.
That is why we love video campaigns. We run video campaigns for our clients, especially for cold traffic ads. Sometimes, it will be cold traffic as a video view campaign, and then the retargeted ad will be image-based. It just depends on as much video as we can run.
2. Google Advertising
About a year and a half ago, we started pushing our clients to move some of their ad budgets off of Facebook because ad approval and overall campaign effectiveness started getting convoluted. If you've run Facebook Ad Campaigns in the last few years, you know it's much more expensive now than it was.
So, we moved clients back to our Google Ad Management Service.
Now, Google is our number two platform.
Google Ads represent a different type of traffic to advertisers.
Facebook Advertising is 100% interruption-based. Somebody is scrolling through their newsfeed, and then they're interrupted by your ad video/ad image/story, they click it, and then they're off and going down your automated sales funnel.
It's 100% interruption-based, and Facebook relies on interest targeting to ensure it serves the ad that people want to see.
Google Advertising is keyword-based.
So, if somebody goes to Google and types a query into the search box, they hope to find an answer to their problem. They're interested in a solution. Your ad pops up, and they assume that Google showed them that ad because your company fixes issues like theirs.
So, everything on Google search is intent-based.
Somebody has a problem; they search for an answer, and then 'boom,' your ad shows up.
Google Advertising is a solution-based ad network instead of Facebook Ads, which is interruption-based.
... Which means two different types of traffic.
Neither is better. Google tends to be a bit more expensive, usually on a fully qualified lead basis, than Facebook is...  But you typically get a better lead on Google. It depends on what you're looking for.
I think the best strategy is to do both. You have a Google campaign and a Facebook campaign, and then you're hedging your bets by leveraging two of the biggest ad platforms in the world.
And then, we add a third platform for retargeting.
3. Banner Retargeting
One platform we use for retargeting ad management clients is Adroll.
Adroll is a retargeting network. It's all they do - banner retargeting.
Inside Adroll, you throw your banners up, and then they serve the banners to your retargeted audience through 70 or 80 other ad networks...   Your banner ads appear when somebody has your cookie in their browser and visits most other websites online.
Now, Adroll also has Facebook retargeting advertising. e generally do not do Facebook retargeting in Adroll. It's cool, but the features pale compared to what's available inside FB.
... The nice thing about Adroll is it's an independent platform. Even if Facebook were to shut down your ad account, you wouldn't lose all your retargeted data. You'll still have it in Adroll.
4. LinkedIn Advertising
The following paid traffic source that is useful for this article is LinkedIn.
LinkedIn has some excellent new retargeting behaviors that are coming out, like retargeted InMail. When somebody lands on your website, you can send them an InMail a few days later.
LinkedIn advertising is also interruption-based, but the prospect you're getting in front of on LinkedIn is so good when selling a B2B product. The downside is LinkedIn Advertising is expensive. d costs start very high per click, which means it might cost you 18 or $20 to get an email lead. Not all the different from radio and TV advertising prices!)  On Facebook, it might cost $3 to get an email lead.
If your business serves other businesses, you are lucky with LinkedIn Advertising. LinkedIn has been quietly building a massive and active database of professionals, employees, and business owners for a long time.
While LinkedIn appears largely passive (compared to Facebook, Instagram, and Twitter), it's the most extensive database of working professionals, company founders, and self-employed professionals worldwide.
LinkedIn Ads has a self-serve ad platform allowing you to launch campaigns and efficiently target your relevant buyer persona. While LinkedIn might seem expensive at first glance, using appropriate sales funnels, staying tight with your budget, optimizing, and testing will get you the desired results.
5. Twitter Advertising
While Twitter isn't like Facebook regarding the "stickiness factor," it's still an extensive and active network.
Twitter Advertising is as good as new since there aren't many advertisers on the platform yet, meaning there's a large inventory available for you to do paid advertising (just how many personal Twitter feeds did you think you could reach?).
Twitter Advertising was also the pioneer of the Facebook Lead Generation type campaigns where all that Twitter advertisers have to do after they see your ad (or offer) is to click on a button to sign up as a lead.
6. Mobile Advertising
Almost all of your customers have a mobile device. Even for Facebook, Google, Instagram, LinkedIn, and Twitter, a large percentage of engagement -- with ads or otherwise -- happens on mobile.
But that's not what we are talking about. Social, mobile PPC is one thing, but there's more mobile advertising inventory available than you'd know what to do with.
Large mobile advertising networks such as Chartboost, AdMob, Adcolony, Leadbolt, and Unity Media are available -- with their inventory of mobile publishers (apps, games, mobile websites, etc.).
You also have access to real-time bidding networks for mobile; self-serve mobile ad platforms, such as PocketMath, and so much more are there for you to use if you want to.
7. Native Advertising & Native Traffic
Two of the most extensive native ad networks, or native traffic sources, are Outbrain and Taboola.
Outbrain and Taboola just published that they will merge, creating a vast ad network for native ads.
If you're not familiar with native ads... Native ads appear at the bottom of blog posts and articles disguised as 'related content.' They look like featured content or related posts on a blog.
One of the nice things about Outbrain and Taboola is that their policies are pretty lax. You can get some things approved in Taboola and Outbrain that you can't get approved elsewhere.
At the time of writing this, native advertising has also gone on to mobile in a big way and now has more formats than ever.
You could quickly get started with native advertising by promoting content, a blog post, or an article to get more targeted traffic instead of an actual ad.
As a paid traffic source, native advertising has potential simply because ads look like "article recommendations." Popular native advertising self-serve networks include Outbrain, Revcontent, Taboola, and Gravity.
8. Locial Forum Advertising
Suppose you've ever tried to get on Reddit (or one of its subreddits) and post a link to an article or a blog post in the hope of getting some traffic. In that case, you know just how arrogant online community forums and communities can be if you try to do that without first providing value.
Using online communities and forums like Reddit and Quora requires much time, effort, and altruism.
But with social forum ads such as Reddit and Quora ads, you don't have to spend time writing or trying to build a community. They must use their respective ad platforms and have access to millions of like-minded, passionate people.
The key to making your paid traffic sources work -- regardless of which traffic source you choose -- is to use proper sales funnels along with a judicious application of design, copywriting, and more.
Would you like to get on a call to discuss your AdWords Management, Funnels, or Marketing? Get in touch with us now!
Which platforms or paid traffic sources will you work with next?
So, if you have any questions on driving traffic managing ad budget and want us to do it for you, click below!
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The 5-Minute Guide To Content Optimization

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Content optimization is the key to unlocking search traffic for growing websites...  In this article and video, you'll find out how.
According to a study by NewsCred Insights, a reader spends only an average of 37 seconds reading a piece of content on the web.
Content Marketing is the only marketing left. – Seth Godin
Content Optimization Tips
This figure makes it quite evident that you need to optimize your content to make an impact in such a short time span.
Apart from this, we all know that content is among the top factors that play a role in Google SERPs ranking. A great piece of content, if not optimized, may never appear in Google search result pages.
Keeping these facts in mind, it becomes apparent that you need to use content optimization techniques to get the best results for your effort.
In this post, we'll give you a simple, 5-minute guide to content optimization. We'll give you tips and techniques that you can start using right now to create better content with the same effort.
But first, let's see what content optimization is.
What Is Content Optimization?
Content optimization is...
...the basic technique of refining your written content in such a way that provides value to users, while at the same time is in accordance with the search engine guidelines.
With more than 2 million blog posts published on the web every single day, making your content stand out has become more difficult than ever. However, according to the content marketing prodigy Rand Fishkin,
You can create content that is 10 times better than what is currently being found in the search results for a single phrase or keyword if you optimize it.
How Do You Optimize Your Content?
The important question that is still left unanswered is...how do you do content optimization? Well, there are some strategies that you can follow.
Are you looking to create content that really works well for your sales? 
Tip #1: Follow the 3C rule
Create Correct Content!
This should be the bottom line for every piece of content you draft. Some of the attributes of this correct content that we are talking about here have to be:
Grammatically correct
No typos
Links to reputed sources
Fact-checked for accuracy
Valid citations
Remember, anyone can write on the web but not everyone can write right on the web. That’s the reason why not everyone is a content marketing expert. In order for you to claim that spot, the first step is to learn the art of creating correct content.
Tip #2: Don’t over-optimize
Keywords are the core of content optimization on the web. To make keywords work for your content, you need to understand how they actually work in optimizing your web copy.
Therefore it becomes more about how you are using the keyword in the copy instead of which keyword. Here are some basic tips that can help you in keyword-based content optimization:
Avoid stuffing at all costs
Make natural use
Use keywords in the supporting image texts
Using the keyword in headings, subheadings, and the title
Another thing that works here is incorporating the primary keyword in the first 100 words of the web copy.
Tip #3: Intent-based content optimization
When it comes to marketing on the web intent becomes the most crucial factor. Intent is what allows you to guess why the user is here and what’s the action he or she is going to take.
Therefore, the key to content optimization lies in understanding user intent.
Let’s take an example here.
Suppose you are selling shoes on the web. The first keyword that might come to your mind when writing web copy for it would be obviously:
Shoes
Now let us add some more words to it:
Sports shoes
Sports shoes for men
Sports shoes for men on discount
As we continue to add more words to the actual keyword it becomes a lot easier to guess the intent of the user. Isn’t it?
This is where persona building comes into the picture. Create customer personas to try to think as closely as possible to the real-life users and figure out their intent. This will help you figure out the keywords that will work the best for your content.
Tip #4: Re-optimize
The smartest way to leverage the power of your already existing content on the web is to re-optimize it.
This is what we're doing in the video...  Doing content optimization a second time, almost one year after the post was initially published!
There are many marketers who have shown that chances of your content performing better increase many a time if you keep updating it periodically.
Here are three tried and tested steps to re-optimize your content:
Identify it
Improve it
Republish it
It becomes important, first of all, to identify which content did not perform according to your expectations. Once you have that figured out, the next step is to make the necessary changes, improvements and whatever it is that needs to be done. And once that is done, you know the drill – republish it!
Re-optimization is also a great way to gather social proofs, as your content is already a day old even if you republish it by updating after one day.
Quality is the key!
It is a common saying in the content marketing world that "a piece of content, no matter how good or great, won’t perform well unless it is well-optimized."
There is no denying that writing quality content holds the number one spot when it comes to content marketing tactics that work. However, optimizing it is equally important.
Marketers usually tend to focus on one of these two things. This is the reason even after creating great content they seldom succeed with their content marketing endeavors.
And, the ones who have managed to successfully crack the code of content optimization are enjoying their share of success for their handwork and effort.
If you are planning to get the best results out of your content marketing endeavors, it is time to follow the steps we have mentioned and see how it goes from there.
Want to master the art of creating great content for your business? Check out this free report.
If you'd like to jump on a call and work through a DFY Content Marketing Action Plan, click the button below to book a time in our schedule!
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From The Video
To pull off content optimization, however, we are actually going to optimize this blog post.
Content optimization is a process and in this article, you can see that there is a lot of really information about content optimization.
Content optimization is the basic technique of refining your written content in such a way that provides value to users while at the same time is in accordance with the search engine guidelines. You create content that is 10 times better than what is currently being found in the search results.
So here's the thing though, this blog post was actually written a long time ago... And it is ranking for the keyword phrase "content optimization." Here's where we see that inside Google Search Console. There's lots of different SEO tools out there that you can do this kind of content optimization in. Google Search Console is a direct line into the search results, meaning you can see in an instant where your content is ranking, what keyword is ranking, and then the pages they're ranking on. I also like SEM Rush. We use SEM Rush a great deal. But for this kind of play, SEM Rush is really pretty overkill.
Inside Google Analytics Search Console
Here's what I like to do inside Google Analytics Search Console.
So I'll go down to performance. And your performance is basically the total number of clicks that this website has gotten. The total number of impressions, which is just under 500,000. The average click-through rate and then the average position.
I enable the average position because I want to see where our content is ranking.
Now if you scroll down a little bit we have Done For You, we've got all the different queries or keyword phrases that we're ranking for.
So again, this is everything in Google. I should have looked at it when it was up here, but there's over a thousand keyword phrases in this list right now. So the way it's by default kind of structured at first is you get to see the position.
Done For You, we're ranked number 4.3
Done For You marketing 1.3
Done For You funnels 1.9
Done For You agency number 2
Done For You sales funnels number 1.9
So we're on the first page of Google, second spot.
Video sales letter software, we're down around number seven.
All good stuff, but not why I'm here.
Content Optimization: Finding The Opportunity
I'm looking to do some content optimization on the content that has already created on the website and rank better for that content. So what I do is I just filter the queries a little bit differently. I'm looking for impressions. Where are there super high impressions? Where are my blog posts or where is my content showing up in the search engines but yet it is not ranking all that high yet.
It might be ranked on the third page or fourth page or fifth page.
So if we go look at this list again, you see the "text message marketing," we're ranked on the sixth page of Google. Done For You has actually been seen 2,400 times on the sixth page of Google for text message marketing, which tells me that we move up to the second page, third page, the first page, we're going to start seeing a tremendous amount of traffic for that keyword phrase.
The same with "how to increase my domain authority." 2,400 searches, 2,400 impressions.
Lead generation system," 2,400 impressions,
"Increase online sales, 2,400 impressions."
So content optimization right here, this blog post, this video that you're watching is actually in response to this "content optimization" ranking.   For content optimization, we've got 1500 impressions and our position is 78. So if we click "content optimization," we will see that for a little while, we actually dropped off. But our average position is 70 to 80 somewhere in there and we're climbing a little bit, 87 89.
Content Optimization: Influencing Rankings
So knowing that this particular page is ranking for content optimization, then I can start to influence that rank.
Creating a video, creating multimedia content, is one way of doing it.
Adding an MP4 file as a podcast file is one way of doing it.
Editing the page, adding some new sub-headlines, reworking the content a bit and just basically republishing with a different date is another way to do it.
So what we're doing is we're refreshing the old blog post and then we're putting a new date on it.
Using Multimedia Content And Transcriptions
Oftentimes what I'll do is I'll take this video and I'll get it transcribed with Rev.com.  Once that transcript is sent back, I'm adding it to the blog post (LIKE THIS) which is letting me create MORE content quickly and cheaply.  I'll go through and add some links and format it and all that other stuff. But I'm adding another thousand words to the blog post!
So again, all of these things tell Google that we're not messing around. I mean, we're here to play. We want this thing ranked for the keyword phrase they've already said we're qualified for, and we want to push the ranking up. And you do this for one blog post a week or two blog posts a week, then you're really ... you're off and running pretty quickly.
It might take two or three months to start climbing, just start inching up the rankings again. But you will get there. I mean, that's the process of content optimization. It is a marathon. I mean if you want quick traffic, paid traffic is the way to go. Put some money in, you know, drop some Facebook ads, start running some traffic, getting some clicks and moving people through your sales funnel. You want content, you want free traffic, it's going to take forever.
Now what I want to do is go back and look for all of the keyword phrases that that particular page is ranking for. So what we're going to do is we're just going to copy this content optimization. We're going to go back to Google Search Console, paste the page URL in, and hit apply.
We have three blog posts with content optimization, that keyword phrase in it. Now we are going to ... so now I've singled down to this guide to content optimization. Now I'm going to pull up queries. Now queries are going to tell me all the other keyword phrases that this blog post is ranking for.
Digging Into ALL The Keywords Ranking For A Product
So here we have:
content optimization, which has got 1500 impressions
content optimization techniques 132 impressions
content optimization tips 131 impressions
optimize your content for 44 impressions
Now if we click this average position again, it layers that average position on top of it again. So we have:
what is content optimization 59
content optimization tips 53
content optimization techniques 47 and then 77.  These ones that are like page 16 and page 17, eh, we'll get there eventually.
But those aren't the ones where ... I mean we might throw that keyword phrase in the blog post, but our hope is to move the middle of the road stuff up and bring the back of the road up to the middle and then we just keep pushing stuff up to the front of Google.
Now this particular blog post ... so whenever I do this content optimization piece:
Record video
Get transcripts for that video
Add the text in to this blog post and format it.
Add that MP4 file as a podcast and shipped that podcast off to iTunes and Google Play.
Share the video and link on YouTube and Facebook and LinkedIn.
Then I go through and optimize this content with the keyword phrases
So if you would like an action plan for content marketing, then click the button below this blog posts or go to https://doneforyou.com/start/ and fill out the short little form. And we will put together a content marketing action plan for you, for your business. We will talk about your offers and your products and your services and whatever.
Start Your Content Marketing Action Plan >>
The post The 5-Minute Guide To Content Optimization appeared first on Done For You.