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Skyrocket Your Conversions with Automated Webinars: The Ultimate Guide to Crafting the Perfect CTA!

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Automated webinars combined with the proper webinar marketing consistently outperform traditional sales videos or sales letters... or at least they should when you do them right!
There are four reasons why webinars consistently outperform sales videos online:
Your webinar is an event. Scheduling a webinar to start at 3PM EST or 6PM PST forces folks to carve out time and schedule it in their calendars. If they miss it, they also lose out on the chance to ask questions!
You naturally increase likability. Being that webinars are often imperfect, you show off your human side. Since webinars, at least start out being delivered live - there is a certain amount of content that is unscripted!
You'll deliver valuable content through your presentation and by answering questions. By sharing your processes, beliefs, teachings or systems; you are helping solve real problems in your attendees lives...
By the time you get to your pitch, you have a captive audience! It's true that not everyone will stay for your pitch. But those who do are there because they want to be!
After writing and doing hundreds of live and automated webinars for our staff and clients, I've found that the most challenging part of the process isn't the content or the offer... It's figuring out the right Call To Action, or CTA, for your webinar.
The more seamless the transition, the better your overall conversion will be.
I've written previously about what you can do to supercharge your sales through automated webinars, including bonuses, downloads, and increasing engagement from your attendees...  That'll help you add a few extra sales.
The true hallmark of a solid webinar is linking up the sound, educational content to the right offer and then presenting the call to action type that'll trigger the most buyer response.
When An Automated Webinar Is A Good Fit
Before you decide to spend time writing a webinar, it's essential to understand what automated webinars can do for you and your business...
By doing a webinar, you're:
Educating your audience, whether that's showing them something that's working, relating part of your experience to their situation, or delivering valuable tips on something that you're both interested in.
Bonding with your audience because they're able to see your screen, hear your voice, ask questions, and sometimes get a glimpse of you through your camera (and webinar software!)
Engaging with your audience more intimately, outside of videos, audio, podcasts, blog posts and all the other one-sided media channels.
The goal, ultimately, is to move as much of your audience as possible into a product or a service that you offer by presenting an offer at the end....
Typically, selling something below $100 on a webinar doesn't make sense.  For the hour and a half that you spend presenting and the hours you spend promoting, often, you're better served to send the same traffic to a sales video.
Products above $100, though - preferably above $500 - are very well suited to webinars!
For example, you can offer:
Your digital, home study course
A more expensive service that requires some education
A hybrid course, combining video elements and some form of coaching
Straight up, 1-on-1 coaching
Access to your mastermind or group coaching platform
The trick is building a solid "Call To Action."  It's where they leave your webinar and (hopefully) buy something.  Use the wrong CTA, and conversion suffers.
Automated Webinar Tips For Conversion
Automated webinars are incredible sales tools when you can use them successfully. There was a time when we had a webinar going like gangbusters. We used affiliates to promote the live webinar, as many people who do webinar marketing do...
Ultimately, we ran this webinar so many times that my fiancee started calling herself a webinar widow because I was running this live webinar every night, around 9 PM Eastern, three to four nights a week.
Unfortunately, automated webinars weren’t out yet.  The systems that were created didn't work very well.  They didn't feel like a webinar.  They just felt like a video that was playing on a page. And, more than anything, the conversion sucked on them.
So, I figured we’d just run them live while we could.
There are better options now because automated webinar technology has become much more mainstream. Computerized sales funnels with webinars in them have made massive impacts on our clients and our business.
There are three strategies for our webinar funnels that I want to share with you.
Finding The Right Call To Action
So many of our clients sell high-ticket products and services, whether a mastermind, a consulting package, a coaching package, a service, or a digital product.  Most of the time, the offers are above $2,000.
Often, we find that their automated webinars aren't doing as well as they should be because they aren't taking an extra step - inviting attendees to schedule a Strategy Session call.
The automated webinar generates leads, bonds with that audience through content, and ultimately converts them into buyers.
The call to action should drop around 45 minutes after the webinar starts.
There's a very brief intro section - ten minutes.
Then, you move into some questions to engage the audience.
Then, you move into content - 20 or 30 minutes is usual.
Then, you get to the call to action...  The thing you want to sell.
If it is a course below two thousand dollars, you can typically link right to a sales page or an order form.  If you are selling something more expensive or complicated, you need to have them sign up for a sales call.
This sales call can be a strategy session.  Many people in the space use the term "strategy session." It can be a consultative sales call, a demo, or an action plan call. That strategy session is designed to get them on the phone and talking.  You can help them with things in their life or business, and if it makes sense, then you make the offer.
That's one of the biggest challenges we've seen with many potential clients who call us and say, "Well, I'm trying to do this on a webinar. It's just not working."
... Well, your call to action might be wrong.
Automated Webinar Call To Action: A Recap
Your Call To Action sets up your offer.  The proper CTA will drive sales.  The wrong CTA will seriously impede your results.
Here's a baseline for setting up the right Call To Action for the offer you're running in your automated webinar.
If Your Offer Is Less Than $1000
If you sell something below $1,000, you're best served by sending your folks to a sales video.  A quick, proven way to get one done is by using our VSL Creator tool.  On your sales page, you'll need:
[Optional] Video Sales Letter
Recap the features and benefits of the offer
Product images
Testimonials from buyers
Specific details about what customers will be receiving, and when.
Restate the price and the terms of purchase
Include the 'Buy Now' or 'Add To Cart' button
State the guarantee (if you have one)
You can collect credit card details on that page by placing an order form where your buy button would be, or you can use a second shopping cart page to handle the order form.
If Your Offer Is More Than $1000
If your program is more than $1,000, you'll probably need to sell on the phone.  It used to be that you could sell anything up to $5,000 on a webinar, but conversion significantly drops once you hit the $1K level.
Your offer should be made during a 'Strategy Session' or a similar call in this situation.  Many folks in the industry use "Strategy Sessions" or "Consulting Sessions" to label their calls.
You can use that or come up with your name.
For Strategy Sessions, we want to:
Qualify the folks we're going to talk to, to make sure they're a good fit for our offer
Get their contact details, like phone number, email address, Skype ID, etc
Ask them why they're booking a time to for a call, specifically. Figure out what troubles or roadblocks they're currently experiencing so that you know how to best help them.
Do some discovery... Ask what they've tried in the past, what they're goals are, what they desire and want...
Future-pace your prospect by alluding the benefits they'll be getting on your call...
Dollars and cents. Find out if they're willing and able to invest the kind of money that you'll be asking for


NOTE: If you'd like a more in-depth article on this, there's an entire article, 6 Tips For Qualifying Prospects Better!


After your prospect fills out the Strategy Session form, all that's left is handling the sales call!  Most of our Done For You Clients sell exclusively through these sales funnels...
You can call back every person, cancel the appointments that don't seem to fit or redirect them to a different offer.  Once you get fully qualified leads, handling them is up to you!
When you're starting, I'd say keep everyone's calls, regardless of their qualifications.  The most unqualified person on paper often ends up being the best client and customer you could ever ask for!
How Frequently Should You Have An Automated Webinar
Make sure the automated webinar starts frequently.
We've done many automated webinar tests—from offering multiple times on the same day to scheduling the webinar a few days in advance.
We have found that the more options you give someone, the less likely they are to take any of them. (That's very much rooted in sales psychology and choice theory...)
If you give somebody ONE option, they will most likely opt in for the presentation you've got showing up for them.  They understand that if they don't get to watch the 'live webinar,' then they'll get the webinar replay afterward.
In our automated webinar sales funnels, we usually schedule the webinars to start every 15 minutes. There's always a webinar waiting in the queue.
Generally, when the webinar starts every 15 minutes, the attendance rate is about 55 percent.
If you schedule it into the future, like later this afternoon or tomorrow, then attendance will drop to about 30 percent... Very similar to a live webinar. Live webinar attendance is about 30 to 35% unless you have a very active list or engage those folks to move up to the webinar by providing video content AFTER the register and BEFORE the presentation.
How Frequently Should You Have An Automated Webinar
Another tip is that you want to ensure the webinar replay sequence goes out at least four hours after the webinar and that the automated webinar replay sequence should have six emails.
The first two emails go out four hours after the webinar and the next day. Those two emails promote the webinar replay. You want to link them to the on-demand version of the automated webinar replay video.
Then, Email #3 links to both the webinar replay and the offer. You want to make sure to have both links in that third email.
Then, Emails #4, #5, and #6 promote the offer exclusively.
If they miss a couple of emails, the on-demand webinar replay link is in their email. They can go back and look for it.
After the 6th email, you shut down the offer.
You often shut down the offer by taking away a bonus or raising the price. There's a fear of loss element there. You want to do something to increase the fear of loss, which creates buyer urgency.
Don't just fabricate it.  Do something around the close of the webinar replay, giving somebody an incentive to purchase.
7 MORE Tricks To Boost Automated Webinar Revenue
As a sales tool, one good webinar can single-handedly put your business on the map. With one presentation, you can generate more revenue in one day than in the previous three months...
That's how it was for me the first time I ran a webinar.  I didn't have a list either!
Nowadays, you can run paid traffic to your landing page and start getting sales that night!
With webinars, you can sell pretty much anything at any price...  That includes high-end online courses, coaching and consulting, and service-based gigs.
The trick is to know how to structure your content and move from delivering value and content to making your pitch.
Aside from making webinars simple to put together and export as a PowerPoint file, you'll also get all of your sequencing right to know that the event you put on will generate sales!
Now, let's talk about a few things you can do to increase your webinar sales right out of the gate!
I've done close to 600 webinars and tried many different things - from offering cash and gift cards to giving scholarships to a lucky attendee...
Here are the tricks that have withstood the test of time and work brilliantly for boosting webinar revenue.
Include A Fast-Action Bonus In Your Automated Webinar
One of the biggest problems you'll encounter is getting folks to jump over the fence and take action.  That doesn't sound difficult, but you'd be surprised people will delay their purchase and never return and buy.
An excellent way to prevent that and get folks to take action immediately is to offer a Fast-Action Bonus (FAB).
Your FAB should be pretty fabulous in its own right.  The best one I ever ran was where I offered to send 2 DVDs and a workbook to a new customer's house in the mail!
Oddly enough, it was a last-minute decision, and the webinar went so well that I had to overnight a DVD printer to my office, set it up, and burn 160 DVDs the next day (80 sales X 2 DVDs each).  That webinar was only supposed to be a test, and I had a 52% conversion rate!
Inside the Webinar Wizard, a simple checkbox will walk you through setting up a Fast Action Bonus!
Give A Free Download To Automated Webinar Attendees
It's always great to offer an incentive for the people who make it to your call.  During the webinar, give away a PDF of something that will improve the rest of the presentation.
Examples include:
A checklist walking your attendees through a crucial process...
Screenshot-based tutorial that your audience can download and print out, allowing them to concentrate on your presentation rather than taking notes.
Printouts of the slides, so they can keep the presentation safe and implement it easier.
List of resources (including your products and services) that will make it easier to accomplish the goal they're looking to achieve.
This can be done quickly by including a link with the download URL in one of your slides.
Encourage Interaction By Asking Pointed Questions
Make it a habit to ask a pointed series of questions to engage your attendees early on.  I usually work these in right after I introduce myself.
(The other good reason to ask questions early is to foreshadow some of the content you'll share...  Ralph - watch out for the step where I talk about finding good rental properties online...)
There are three questions to ask:
Question 1: A general qualifying question that should apply to everyone on the webinar. An example might be, "Who here has a few bruises in their credit report."
Question 2: Something a little more focused, like "How would you like to qualify for a mortgage without going through a traditional bank?"
Question 3: A focused question, preferably about the content of the webinar that's coming up... "Example: How many of you would consider a private lender?"
The idea is to engage as many people as possible while also pointing them to the training that's coming out as a process that will help them.
The Webinar Wizard makes this easy...
Call Out Sales And Action Takers, Even On An Automated Webinar
Everyone likes to be mentioned, especially when they've just joined a group!
Announcing sales as they come through does two things...  It encourages folks to sign up because they know they aren't the first ones to join, and it helps acclimate them to the course and the group.
You can pull up your sales records and announce their name that way...
Or, you can have them write in the chat box as soon as they complete checkout!
The latter is probably the better way since folks who want to be called out can be, and the ones who wish to remain anonymous are safe too.
Reveal Your Process, Step By Step
Many webinars are filled with fluff and stuff that doesn't matter...
It would be best if you always strived to give your attendees as much value as possible since they're taking valuable time and spending it with you.
Reward them for that, and reveal a process or system to help them get to where they want to go.
You can dovetail the process you're revealing into the course you're offering at the end!  That way, they already know the steps by the time the pitch comes.  They lack the pieces that get them from Point A to Point B!
For focused, value-laden webinars, sign up for the Webinar Wizard here.
Offer A Free Consulting Session On The Automated Webinar
If you're selling something over $1000 in most markets, you will want to close your webinar with a pitch to a sales call or a 'strategy session.
So, rather than offer a course and a link to a 'Buy Now' button, invite them to pick a time on your calendar for a call.
Ideally, after choosing a time, they should fill out information about who they are, what they do, and what they need help with.
These strategy session signups are the reason we created TimeSlots, which is available to you for free for 14 days!
Use A Countdown Timer On The Webinar
Lastly, if you want to create urgency on your webinar, offer a Fast Action Bonus for only 15 or 30 minutes while you answer questions...
I've used this one before!
Ideally, you only use something like this on a cheaper product - something that's below $100.  If folks feel like you're forcing them into a $800 purchase with a false sense of urgency, it'll decrease conversions (and give you quite a few unhappy buyers!)
Getting Started
Whether you're selling a high-end coaching platform, a mastermind group, or a video course, webinars will work.  The challenge is writing one that's both educational and focused on converting your audience without lots and lots of trial and error and a/b testing.
It's pretty easy to blow through a good-sized ad budget quickly when dialing in your webinar, so starting with something proven right out of the gate is best.
If you need anything or if we can help, schedule a time to talk to us here!
The post Skyrocket Your Conversions with Automated Webinars: The Ultimate Guide to Crafting the Perfect CTA! appeared first on Done For You.

From Zero to Hero: Digital Product Marketing To Skyrocket Your Revenue

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In terms of digital product marketing, it would be best if you often had creative ideas for promoting a product, but nothing original comes to mind. Sometimes, it's promoting a digital product, sometimes a physical product, or even a coaching program or consulting offer.
With so much competition on the internet, it only makes sense to look for innovative digital product ideas that work.
In this article, we will discuss the ten best ideas for digital product promotion. These tips can be applied even if you are on a small budget but still want to draw massive attention to your offer.
Digital Product Marketing Defined
Before we get started, let’s explain what the term “digital products” means. A digital product or a digital good is an intangible good that can be sold online. Digital products are downloadable to the buyer’s computer or mobile device.
Here are some examples of digital products: ebooks, whitepapers, software, apps, WordPress plugins, website templates and themes, Excel or other program add-ons, digital prints, designs, images, photography, training material, video courses, films, videos to help someone meditate, music, fairy tales and any content in an MP3 format. These are just some examples…
Essentially, anything that can be packaged into a PDF, MP3, video format, or any other type of downloadable file is a digital product.
A digital product can be purchased once or in the form of a subscription or paid membership. In this case, the content is hidden behind a paywall and accessible to members only. You may see newspapers use that business model to promote premium content when you visit their website.
Promoting A Digital Product
So many of our clients come to us for digital product marketing because they have a product or service that they want to sell online.
They have a physical product, digital product, membership site, coaching offer, or other service they want to sell.  After all, that's why we're in business.
Sometimes, it's a physical product sold on Amazon or Shopify.  Other times, it's a digital course sold on Kajabi or Teachable.  For the sake of our conversation, the technology or platform is pretty much irrelevant at this point.
You Need Sales Material...
(Forgive me if you've already got sales material up.  You'd be surprised how many people we talk to who want to promote a product online but don't have anywhere people can buy it!)
So, the thing about promoting products online is there are a million different ways to do it. One commonality is that you need some sales material to get a conversion...  Somebody is buying your stuff.
If you're selling a physical product, you're selling through an eCommerce listing on a Shopify store or an Amazon storefront. If you're selling a digital product, you need some sales material that paints the picture of what they're buying and what it'll do for them. You can use a video sales letter, a webinar, and an automated webinar, or you can do it entirely through email marketing campaigns and marketing automation.
The point is that you need to have a sales pipeline before you start promoting it.
A Quick Test For Digital Product Marketing
If we're looking at promoting a digital product, we'll put them into two different buckets.
If the offer is $1000 or more, meaning it is more of a complex sale, we'll sell it from a webinar. So, the webinar gives a great chance to generate leads, bond with that prospect on the webinar, and ultimately make a pitch at the end. That's the beauty of webinars; you can do them live or as an automated webinar. How often you want to be sitting in front of your computer delivering this presentation is up to you. Most of our clients opt for automated webinars.
If your product is under $1000, we recommend a video sales letter or a multi-video launch sequence... Something that isn't necessarily an event. It's sales material that can be consumed at any time, all the time. You want to make sure that the sales sequence merits that price point. If you're selling a $37 eBook, a video sales letter might be the way to go. If you're selling a $997 digital course that somebody logs into and gets a module a week, you might need a multi-video launch sequence to justify that $997 price point.
Promoting A Physical Product or eCommerce Store - A Quick Test
If you're selling a physical product, you at least need to have the listing on an eCommerce website with a sales page for each product in your pipeline.
It can be as simple as a Shopify store with sales pages for each item, including:
A GREAT picture of the product
A product description
Product name
Pricing information
Add to cart or buy now button
Products reviews
Bundling options or product choices (think colors, quantities, sizes, etc.)
Finally, Getting Started With Promoting A Product
Once we reach the digital promotion stage, you can do digital product marketing in hundreds of ways. Here are some we like and recommend for our clients.
Content Marketing
Content is king.  And more blogging is synonymous with "content marketing."  The word blogging just isn't excellent anymore, I don't think.
Content marketing involves blogging and posting regular content on your website and social media. That content attracts an audience from search engines or social sites, gaining you traffic and exposure and ultimately helping you promote your product to the world.
Paid Advertising
You can go the paid route and create Facebook ads, Instagram ads, Google ads, Pinterest ads, Twitter ads, LinkedIn ads, and plenty of other places to advertise.
With paid advertising, you pay for every person who visits your website or hits your sales page. The revenue you generate should offset the ad costs.
So if you generate $100 of revenue and it costs $50 to get that sale, you just put $50 in your bank account (or in your pocket). So 1000 sales are where businesses, empires, product extensions, and global phenomena are built.
Promoting the product effectively is the key, though.
What Our DFY Clients Do
What we do with many clients is a little bit of both.
Digital Product Marketing: Paid Advertising
We always start with a paid route, managing their traffic and generating leads for them. In short, we work prospects through a sales funnel.
We always start with Facebook and Instagram traffic. Furthermore, we always kick Google ads off early because Facebook is a bit wonky regarding what it enables advertisers to do, and some of the data it recently removed made its advertising so effective.
Almost 50% of our ad spend goes back to Google through Google ads.
That's always where we start. We always start with paid traffic.
Promoting A Product With Content Marketing And Organic Content
If you are promoting a product and don't necessarily have an ad budget yet, or you don't have the money to put into advertising now, then the content marketing route is where you want to go.
You want to build your platform. You want to grow your audience through the content that you publish.
That content can be:
Videos like this one.
Blog posts (also like this one)
Quora answers
Medium.com articles
... Or any other kind of article-sharing sites that you can be an expert in
Everything should be designed to drive traffic to your website, product listings, and business.
You're Always "Paying" Something
Ultimately, whether you pay for your digital promotion in time or money, you still pay for the product promotion.
I loved search engine optimization back in the day. I was good at it, and then Google decided to slap all of our listings.  Overnight, multiple five-figure-a-month websites were halted, suddenly producing zero revenue.
I can't be mad, though—I let that happen. I let Google do that to my business because I wasn't looking elsewhere. I had no other traffic generation strategy. I was 100% relying on the search engines, and we failed.
So, about six years ago, I started getting into paid traffic.
Facebook Ads Aren't The End All Be All
Now that Facebook ads have become more saturated, it's harder to do without content...  It's not impossible, just more difficult.
Ads are still highly effective, don't get me wrong.  They're just more effective when paired with a great content marketing strategy. That's one of the reasons I always tell clients to do both: to make sure to have the ads up AND record some video for blog posts.
Take the time to dial in your content to do content marketing the right way. This will reduce your ad costs long-term because you'll be building a platform.
Write blog posts promoting your products.
Start a podcast talking about things your prospects are interested in.
Syndicate that material, the video or the audio, to whatever platforms you want to indicate that content to because that will grow your audience over the long term.  You won't necessarily be as reliant on paid or search traffic when you have both.
Have A Good Mix Of Marketing
When promoting a product, you want to ensure that you have a good mix of free organic and paid strategies.
In the early days, paid will often offset organic, but you want to have both so you can grow your brand and your following. If you don't and Google (Facebook, LinkedIn, or whoever) pulls the rug out from under you, the tour business won't be shut down.
How-To: Digital Product Marketing
Now, let’s look at how to effectively promote a digital product to customers and create buzz for your business.
Here are the most creative digital product ideas for marketing and selling online successfully.
1. Marketplaces for digital goods
One of the easiest ways to get a new digital product in front of the eyes of your customers is to sell it in a marketplace. You choose different places depending on what your product is about.
For example, if you’re selling WordPress plugins, a marketplace like Codecanyon would be where your audience goes for window shopping. You may want to go to GraphicRiver or DesignCrowd if you're selling digital or graphic designs.
Do you sell ebooks? Try Amazon Kindle Direct Publishing and E-Junkie. Idemy or Skillshare might be the right place to promote your digital products. if you're creating training videos
2. Affiliate programs
So, you want to find customers for your business. Why not have others do the heavy lifting for you?
With an affiliate program, you can attract marketers, bloggers, and small business owners who find your products complementary to what they already offer and are willing to promote your products to their audience for a commission.
Promote your affiliate product on ShareASale or ClickBank to attract potential partners. You can also create a simple referral program with ReferralCandy or install the AffiliateWP plugin on your WordPress website.
3. Live video
Using live video to reach more customers is popular right now. You can start doing live videos to educate your audience and simultaneously promote your products on social media.
Live video is straightforward and costs nothing. Right now, the best platforms to go live are Instagram and Facebook.
4. Podcasting
When thinking about how to promote a digital product, some entrepreneurs default to their podcasts to create new streams of income. When you know who your audience is, you likely get a lot of new digital product ideas that you want to make and sell.
Creating a podcast for a specific niche is a very effective marketing vehicle to expand your audience and get your message across. Every podcast episode is a chance to educate listeners and sell them on your offer.
5. Product Hunt
Product Hunt is a paradise for digital product businesses. It’s where you “Discover your next favorite thing” if you’re passionate about technology.
So, if you’re promoting products like mobile apps, cloud apps, or any SaaS products, you’d want to explore the opportunity of being hunted on ProductHunt. The product creator is called the “Maker,” and the person who discovers and promotes the new digital product is called the “Hunter.” Anyone can be a hunter, even the product maker, but you’d usually want somebody else to talk about you.
Even ebooks have seen success on Product Hunt. The BAMF Bible is a good example.
6. Crowdfunding
Want to know how to promote a digital product and get paid to create it? With crowdfunding.
It works by posting your project ideas on a crowdfunding website. Then, people who resonate with your vision can support you in turning your idea into reality. You raise money to complete your project, and when you’re done, you ship the end product to your supporters. Crowdfunding platforms can be effective for promoting digital and physical products alike.
To get digital promotion ideas, visit Kickstarter and Indiegogo. They are both crowdfunding platforms for creative projects.
7. Co-marketing
An effective way to hack growth and generate sales for a new product fast is to create a co-marketing campaign. Co-marketing allows two businesses to work together on promotional efforts. Usually, the most popular brand will soft-promote the other brand.
Now, let’s assume that you are new to the online space and you want to leverage the existing audience of another company or personal brand. When you establish a co-marketing agreement, you can promote your new digital product to a targeted audience.
How will your co-marketing partner be compensated? Payment will come through sales revenue (if you have created the product together) or the commission if they act as affiliates.
8. Free samples
Many Amazon businesses wonder how to promote a digital product in their pre-launch phase and settle on free samples and freebies.
When you offer free product samples, you have many benefits. One is that you can get real user testimonials. Another advantage is that your offer might go viral, and more people express interest in your upcoming launch. A third benefit is getting feedback and improving your product before selling it.
How do you go about offering free samples to promote your new product? There are many different ways, each with its benefits. You can run a contest on Facebook. This will target the audience that already follows you, and if they share it, their friends may also see it. You can publish your offer in forums, encouraging readers to visit your website to receive the product. You could also give your products to an online publisher, and they can run a contest to give away the product to their readers.
9. Landing pages
Promoting a digital product without having a landing page is hard to do. When preparing for a launch, you don’t need a full-featured website. However, a landing page is crucial to successful product promotion.
Use Facebook Ads to advertise using Facebook Custom Audiences and install the Facebook Pixel first so you can re-market to people who click on your ads. Also, give people the option to sign up for your newsletter and get notified of special offers you may have.
If you’re promoting a training product, you can use sales webinars to generate demand. In this case, you must create a landing page for webinar registration, prepare a script with a call to action, and advertise on Facebook to gather registrations.
Here's a book that will help you understand how to convert your prospects into sales following a proven, automated sales funnel formula geared for conversion.
10. Blogger reviews
One of the top ideas for promoting your digital product effectively is having trusted people write about your brand. People look for reviews before they buy, so it is a good idea to reach out to bloggers, give them free access to your product, and ask them to write an honest review.
This will help you build interest with their audience, driving sales until you can create your buzz.
Smart Digital Promotion Ideas for Promoting a Product
So, there you have it! A list of the top 10 ideas for promoting a digital product. They are free or inexpensive, simple to implement, and guaranteed to boost your promo efforts.
Products don’t sell themselves. It would be best to stimulate demand, and the most innovative way to promote a new product while on a small budget is to tap into the audience of another successful brand. We listed some creative ways to do that; remember that you always need to reward the other party by offering a reciprocal service or a percentage of the revenue.
We Can Help!
To discuss promoting your product, book an Action Plan call here. Alternatively, click the button below, and you'll be directed there.
We'll talk with you on the phone, walk through your offer, product, website, promotions, and other details, and give you an action plan to get you started.
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Buyer Stages: How To Advertise Your Business Online [Updated]

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Seven years ago, I learned a lesson that absolutely changed the way that I build businesses, and I'm hoping it'll help you advertise your business online better too.  It's the secret of "Buyer Stages."
I first discovered it back in 2009.  I was reading a book that had already been published for probably six or seven years. This book talked about the stages of the buyer journey and gave you a roadmap to how quickly somebody will pull out their credit card and purchase something from you.
Now, it might sound kind of crazy, but it was a book on the fundamentals of how to advertise your business online, through Pay-Per-Click Google Ads (in the early, early days!).
Basically, the lesson was this.
The 3 Buyer Stages
There are three stages of buyers. Each of the stages is broken down into how quickly somebody will make a buying decision with you.
Stage One Buyer
Stage One, the first buyer stage is the person who knows they need something, but they aren't sure what yet. They are interested, they have a nagging feeling or passion that they want to explore more.
They're really not even a buyer. They are, but the educational and learning curve that you need to put them through sometimes is months and years away. This is somebody who, if you're able to attract them, you can make a lot of money from this person because you are their expert...
But, you will make a lot of money from this person like two years down the road. If you're looking for a quick way to advertise your business online, you need to make sure you give this person enough time to pay off.
The investment on your part in this person is very, very high. If you need to generate revenue now, then this is not the person you go after. If you're looking to build a platform and an audience that you can monetize way down the road, this is your person you go after. If you have huge ambitions for your company that are five and ten years out, then looking at a Stage One Buyer and planning and marketing, then going after them is a good investment in your time, resources, and energy.
Stage Two Buyer
Now, your Stage Two Buyer.  In terms of buyer stages, they still are not ready to buy yet. They're not ready to pull out their credit card and pay you money online just yet. But what they do know is that they are interested in the thing that you do.
Let's say you're a business consultant and this new lead has a startup business - your ideal client!. They've already made moves and created their products, and have a website. They know that they need to get more help with something - let's say search engine optimization - so they start looking for search engine optimization tips. They start researching the industry, the collective niche. They start digging through the pile of search engine articles to find who are the experts in that niche who can help them do what they need to do.
Narrowing Your Funnel
Often times in terms of advertising your business online, the Stage One Buyers represent the top end of your sales funnel.  It's a huge pool of people who think they may be interested in something. And then you step down to a smaller subsegment of the people who say, "Yes, I'm interested in this thing and I'm looking for the person or company or product that can help.  "Who can I follow to get to know a little bit more before purchasing..."
Stage Three Buyer
Then you have your Stage Three Buyer. Your Stage Three Buyer says, "I am interested in growing my business. I am ready to make an investment and I've narrowed it down to a couple of people.  Furthermore, I have the person or the company that I'm looking to make that investment with."
That is your hottest, most actionable buyer stage. This is the person who will convert, giving you money the fastest.
When you're advertising your business, you, of course, want to target this Stage Three Buyer.  This is the person who is already interested, they've already shown that they're interested in you, and have consumed some (or all) of your content. They are ready to make a buying decision with you.
Your Stage Two Buyer is a bit premature.  At Stage Two, in terms of your marketing funnel, you're attracting them. Maybe they've watched a video, but they haven't signed up for your email list. They know who you are, they follow you lightly, but they haven't necessarily committed to following every word that you publish.
Your Stage One Buyer...  They're the person still hanging out in Google trying to find relevant information on what they're interested in.  They're looking for a rabbit hole to follow.
Advertise Your Business Online The Smart Way
My point is, when you're looking at building a marketing campaign and a platform online, you need to understand those three buyer types.
The Stage One Buyer is the person who will find you and they may or may not progress to the next level.
The Stage Two Buyer knows they're interested in something, they're looking for their expert. That expert may be (I hope) is you.
Your Stage Three Buyer already has identified you as an expert. They are looking to buy your thing, they're just looking for the right offer.
If you'd like to talk a little bit more about setting up marketing campaigns or putting a plan together to advertise your business online, click the button below, set up an action plan call with us, and we'll get you taken care of.
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The post Buyer Stages: How To Advertise Your Business Online [Updated] appeared first on Done For You.

Email Marketing Tips: How Frequently You Should Send Email Blasts

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Today, we've got some email marketing tips for you...  And what we're going to get started with is how often you should be sending email blasts!
First and foremost - The term "email blast..."  These are your customers and your prospects...  Sometimes, describing an email blast as "sending an email" or "mailing to your list" is a little more palatable.  But, I've talked to hundreds of business owners who want to blast their list!
With that, we're going to dive in.
When you're setting up email marketing campaigns and drip email sequences, you want to make sure that you're emailing your prospects frequently enough without going crazy, without making them want to unsubscribe, mark you as spam, or just generally fall out of touch.
In short - send out your "email blast" frequently enough WITHOUT upsetting your subscribers.
Unfortunately, there's no magic answer to how often you should mail. I can't tell you that 4 times a week is the optimal number of times a week or a month. It 100% has to do with your niche, your audience, your offers, your tone, and your content. There are so many X factors in terms of what you mail your list and how often you can mail them.
What you have to do is get a very, very good understanding of what your list expects and actually mail it to them!  Send your email list emails and see what the open rates are, what the engagement is, what the unsubscribes are, and deliver what they want!
Email Marketing Tips: Have A 30-Day Plan
Now there are some general rules of thumb that we like to follow.
Let's say a new lead hits your website and they sign up for your landing page today, what happens?
We always plan for the first 30 days of email marketing campaigns, focused around what we're trying to get a prospect to do.   We have a plan for at least the first month. (I know that's quite a lot, but it's what our Done For You Sales Funnel Client have come to expect - largely because of the best practices we employ for them.)
Typically that plan goes like this.
Day 0, which is the very first day, 10 minutes after they opt in, is fulfillment. In short, we deliver the ebook or the thing they requested when they opted-in.
Day 1, which is tomorrow, ask them what they thought of the PDF or lead magnet that you sent them.  You could also include a content marketing piece, blog post or Youtube video.  Send them something that is high content, high value, that you know people like because other people commented on it already.
Day 2, is bonding. Send an email, linking to your social profiles.  Talk about your experience in the industry, showcase a case study or testimonial.  Explain how you helped somebody do something in the world and it made the world a better place.
Day 3.  Continue bonding (more of the ^^^)
Day 4.  Continue bonding (more of the ^^^)
Day 5.  Don't send anything.
Day 6. Don't do anything.
Day 7, do a promotion.  Send emails promoting a product or offer that you have in your repertoire. Send them an email saying, "Buy this." (write it a little better than that though!  My point, you want to kick off a promo on Day 7 and beyond.)
Email Marketing Tips: Get The Clicking
Each email you want them to open, read and click a link. You want them actionable.
You want them clicking the link in the email to go somewhere because that is training them to continue clicking the links in the emails that you send.
If they just open an email and don't ever do anything, you're never going to generate any revenue from them. You don't make money from email opens...
Email Marketing Tips: Go With The Flow In Blocks Of Three
You want to read your list.  Go with the flow.  If they respond to webinars, do some webinar marketing.  If they respond to sales videos or video sales letters, send more sales videos or video sales letters.  If they need more content and education, send more blog posts!
When you're promoting something, always do blocks of three.
If you're promoting a product through a webinar or sales video, do email blasts in blocks of three. Mail three days in a row, then give them two days off.
You also want to make sure you send multiple emails linking to the same thing.  Not everybody opens their email all the time. Send multiple emails. Track the links and the opens. Sort based on who's opening and who's clicking links.
Email Marketing Tips: On Your OFF Days
During the two "off" days, you will probably want to add some goodwill boosting content... Content marketing type stuff that people are going to like. For example, blog posts, videos, podcasts, workshops; they're all great to mail.
You don't need to send multiple emails for content either - one email's going to do it. If you write a blog post once a week then send that email, make sure to send an email out with a link to the blog post.
Email Marketing Tips: Two Promos Per Month Max
Max out at two big promos a month.  More than that, people will get upset.  Less than that and your revenue is less than it should be.
If you do, one per week, your list will be aggravated.  It'll seem a bit aggressive.
The better way is to do one big promo email blast, then send a few pieces of content, then another promo.
The content that you send out in between promos reestablishes goodwill and faith in your business!  Then, it's easier to walk into the next promo because your email list will be 'preframed' for the offer...
Email Marketing Tips: How Many Emails Per Month?
From an email frequency standpoint, you'll get pretty far with two big promos separated by bonding content.
If the frequency is too high, which sometimes happens, send fewer emails. If you have a list of people who enjoy sewing, 10 to 15 emails a month might be too much!  They might log in to look at their emails once every three or four days and they see four emails from you. They're going to say,"Meh, they send too much email.  I'm going to unsubscribe."
So just make sure to watch your numbers and you should be fine.
So if you need to lighten it up, that's awesome. And if you need email heavier, that's fine too.
I will tell you that the longer you go without emailing your list, that next email, unsubscribes are going to be through the roof. After that, it calms down. If you mail two or three days in a row, the unsubscribes and spam complaints will go down.
The simple fact is, people forget about you in four to five days. It's kind of crazy to think about, but if you have 20,000 people on your email list and haven't emailed them in 10 days...  They've already started forgetting they signed up in your email broadcast list! You will get unsubscribes.
The more often you mail, the lower total unsubscribe rate you have.
Email Marketing Tips: Unused Hotel Rooms?
I know a lot of marketers who think of the people on their email list as "unused hotel room.
They send email blasts out each and every day because for every day that they don't mail them, they're missing out on revenue. So it really just depends on the type of relationship that you want to have with your customers, with your prospects.
Personally, we treat our email list like family.  We want to send them content, videos, webinars and lots of stuff that'll make their business better.  We don't send email blasts for affiliate promotions and a bunch of random stuff.  That's us, though.  You may want to grow a list, mail the heck out of it, and let those people go sooner than later.
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If you want to talk about email marketing campaigns, frequency, campaigns, sales funnels, or any of that kind of stuff; set up an action plan call with us or click the button below.
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Webinar Marketing Mastery: How to Triple Your Leads and Close Deals Like a Pro

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Fourteen years ago, I started online, trying desperately to start an Internet business...  Then, webinar marketing, sales webinars, and automated webinars were in their infancy, as were everyday teYouTubeies like Myspace, Facebook, and YouTube.  The first success I had in promoting a product online was a half-baked live webinar with four attendees and three sales, generating my first 4-figure day online...
The deeper I got into "Internet Marketing," the more I realized that selling online is very similar to selling offline.  It would be best if you had prospects.  You need a pitch.  It would be best if you had an offer.  What webinar marketing lets you do, though, is sell to many people simultaneously rather than organize a launch and sell to one or a few people.
The medium is different when you use sales webinars.
Online, a 'nobody' can have a following of tens of thousands, even hundreds of thousands of people, given all the ways we can generate leads, from email marketing to Instagram to organic website traffic.
You wouldn't know it to see them walking down the street - but that doesn't change the fact that it's true.
And being that the marketing medium is different, so are the tools you use for the selling process.  After all, with a following online, you need a way to get them to take action that doesn't involve them leaving their house.
Rather than sell one-to-one, you can sell one-to-many.  And that 'many' can be located anywhere in the world that doesn't have a language barrier!  Our Done For You clients are worldwide, from the US to the UK to Australia and New Zealand.  The world is genuinely flat regarding using sales webinars in your business.
You don't need to drive down the street or into the neighboring town, have two or three meetings, and then (hopefully) get a sale...
Now, you can put hundreds of people on a webinar and sell them all simultaneously without leaving your office!
Selling on a webinar only boils down to a few things...
Your Sales Webinar Must Solve A Problem
This goes without saying...  It would be best if you sold stuff that solves problems.  The bigger the problem, the more you can sell.
There's a catch-22 there, though.  You might have the best solution on the planet, but you still need to ensure that your sales webinar is out in front of your audience...  The folks who are both willing and able to buy from you!
Many good products and services have died a slow death because a business's advertising is never dialed in...  Because their webinar marketing wasn't getting the needed exposure, or because the sales copy didn't receive enough views from targeted prospects.
Know Your Ideal Audience
You must know exactly who your ideal customer is (and who they aren't!).  We can talk all day about defining your perfect customer avatar, but at a minimum, you should know:
Their gender
How old they are
What they do for a living
What they're interested in
Where they live
What languages they speak
What devices they use
That, my friends, gets you started.  To write sales copy and make them feel like you're talking to them, you should have a pretty good idea about:
What they do in their free time
What their biggest aspirations are
What they fear the most
What they eat
What time they wake up / go to bed
What they enjoy doing on vacation
What kind of car they drive
In short, you should know so much about this person that you should give them a name...  And, whenever you sit down at your desk to write anything even remotely sales-related, you should be trying to figure out how to best communicate with "Bob" (or Mack or Angela or Buddy).
To make this easier, we've got a customer avatar builder inside Scriptly to help you pinpoint your ideal client and use that data to speak directly to them through emails and webinars!



PRO TIP: If you need help writing sales copy effectively targeting your ideal audience - your ideal customer - schedule a free Action Plan call with our team, and we'll help you out...


Create A Structured Sales Process
The Internet and what it has done for business folks like us is pretty marvelous, but our most significant advantage now is how easy it is to create a structured sales process.
Between dedicated sales mechanisms like webinars, sales videos, and email autoresponders, creating a standalone, automated sales webinar in your business that welcomes every new lead while funneling revenue is relatively easy.
That's why we created Scriptly - to make webinar marketing easy from start to finish and to handle all of the copy that needs to be in place to make that happen in your business without needing to hire a copywriter or sit at your desk for hours, glued to your computer screen wondering where you'll get the inspiration to make things happen.
The Call To Action Must Be Clear
Every piece of content, every blog post, every Facebook post, and every email that goes out to your audience should have a clear call to action. It would be best to always ask if it doesn't; you need to have a reason for not being included.
Now, I'm not talking links to just sales messages, either.  It would be best if you always asked your audience to do something like:
Clicking a link to watch a Youtube video.
Signing up for your next webinar.
Liking a new blog post.
Subscribing to your Youtube channel.
Opting in for a new report.
And, of course, clicking a link to go check out a sales video
Inside Scriptly, you'll find everything from bonding sequences to product sales sequences, and the common element between them ALL is that we're asking audiences to take action.
Every email is structured so that it A) gets opened, B) gets read, and C) gets clicked.
This leads me to the last part...   Creating a webinar marketing system.
Systematize Your Sales Webinar
I'm a big believer in marketing systems.  Why?  Having built hundreds of them for clients and my businesses...  Having a plan, or a machine, that turns leads into sales is the most powerful thing you can do, and you will be responsible for helping your business hit the heights that you want it to.
When you can spend one dollar and get back two - you're on to something big!
To this day, one of the most profitable 'marketing systems' to employ is an automated sales webinar:
Your new leads sign up for your webinar
On the webinar, you bond with them, teach them and ultimately pitch them (resulting in some sales)
After your webinar, you mail them a replay of the presentation (getting more sales)
After 4 or 5 days, you shut down the webinar replay (which results in another sales spike)
... And then you have a bunch of leads to mail your next offer!
How To Put A Webinar Marketing Plan And Sales Funnel Together
The challenge with webinars, automated webinars especially, is marketing them successfully. How do you drive traffic filled with prospects interested in the thing you're selling? Those folks sign up for the webinar, attend the webinar, learn from you, and ultimately purchase.
Where are THOSE folks?
One of the things I like the most about webinars is they do three things.
They're fantastic at generating leads.
They're fantastic at bonding or nurturing your prospects. You can give them much value in the 45 minutes or an hour they spend on the webinar with you.
And webinars convert better than almost any other sales material.
Webinars traditionally convert much better than sales videos because it's an events. People sign up for the webinar to get education, training, tricks, a-has, tips, and otherwise glean valuable insight.



NOTE: Your automated sales funnel is the key to booking sales, filling your calendar, and pulling in leads daily.  Click here to watch a video where you'll discover how to get a sales funnel that'll convert clicks into customers...


You Need A Presentation (Of Course!)
We will walk through how our webinar sales funnels are built so you can see the different steps of the webinar conversion process.  This works equally well, better even, for automated webinars. Then, we will discuss marketing your webinar sales funnel with paid traffic and from a JV traffic standpoint.
Inside a webinar sale funnel are a couple of things you must have. Of course, you need to have a webinar through webinar needs to be up, whether it's an automated webinar or something you've scheduled and will present live. It would be best if you had a slide deck, the webinar sales presentation that you'll take a prospect through, so it needs to be planned or set up.
Webinar Marketing: The Prospect Flow
Your prospect flow is essential. You will have some Facebook, Google, or Instagram ads that people see, click on, and ultimately use to learn about your webinar.  This paid advertising strategy is always one of the first things we do for clients.
Email traffic can also be used. It might be your list, email lists you rent or purchase, or a friend's email list.
You can have JVs or affiliates running traffic for you.  Your companion mails their list, and you pay them in affiliate commission on whatever sells.  You pay around 40% to 50% affiliate commissions, but you only pay when something is sold.
Or you can use wherevereted traffic - retargeted banner ads - which show up to people who have been on your website before or watched a video on social media. They know your brand. They know what you stand for. When they see an ad on Google, CNN, or wherever for your webinar, they'll click it and register.
Webinar Marketing: Landing Pages
So once they click on the ad or an email, they will hit a webinar registration page. That webinar registration page is significant. You want it to convert well. The better it converts, the more folks you'll have signed up for your webinar.
So, most webinar landing pages we use for our clients convert between 28% and 35% with paid traffic.
Email traffic will convert a little bit better than paid advertising because they already have a relationship with the email sender. Some of that goodwill passes off onto you and your promo because it's a 'sponsored mailing.'
Webinar Registration Process: After The Register
Once someone signs up for your webinar, you can deliver it in two different ways - immediately or delayed.
If you're delivering the webinar quickly, like an automated webinar, it will start 15 minutes or so after they register.  They'll be redirected to the webinar room, where they watch it.
If you want to delay the webinar by a few days, it gives you a perfect opportunity to sneak in additional content - like videos!  You send video one, which introduces you and gives them some value.  Then, you send video two, showcasing case studies or testimonials.  When they get to your webinar, they're already primed for you and what you'll be talking about!
I've seen both works well. They depend mainly on your prospect, how much time they have, how urgently they need to solve a problem and the webinar topic.
It's good to test both strategies, though.
The Decision Matrix: Did They Attend?
After your prospect registers for the webinar, whether you start immediately or not, they will either be on the webinar or not...  They attend, or they don't.
At that point, you can run marketing automation that puts these prospects in different campaigns.
When they attend, there are three groups you can put them in:
They attend up until the point that they see your call to action (your offer)
They left early, before your call to action.
Or, they saw the whole thing!
You can run different marketing automation based on how much of the webinar somebody watched...
If they didn't attend the webinar, you can reinvite them to sign up for it again. Usually, what we'll do for people who don't mind - we'll send them right to the replay, anyway.  We'll include a little text in the email, saying, "Hey, so sorry you missed the webinar, but here's a link to the replay."
Webinar Replay Promotion Campaign
We send three emails promoting the replay once everybody is sent to the reproduction.  (Here's a template with our webinar replay sequence!)
Email 1: is usually, "Hey, here's the reply
Email 2: "Did you miss yesterday's email with the replay?"
Email 3: promotes the webinar replay and the offer relatively webinar.
Email 4: promote the offer.
Email 5: promote the offer.
Email 6: promote the offer.
After the replay, we try to close out the offer strong. The people who buy then go to fulfillment. The people who don't go into a nurture sequence. So that's the makeup of the webinar sales funnel.
Webinar Marketing Plan: Getting Started
In terms of marketing the webinar...
We always start with Facebook marketing through their ad platform. Facebook tends to give us high-quality traffic and is relatively cheap.
Then, we'll usually do some split testing one-on-one with Google Ads. We'll split the traffic down the middle, 50% Google and 50% Facebook, all to the webinar registration page.
Facebook usually sends cheaper webinar leads. Google usually dispatches higher-quality webinar leads. So you might spend a couple of extra bucks per lead on Google, which is fine if the charges are higher quality. You can track your leads coming in from the ads with UTM variables.
That works out nicely to see which ads are working, what keywords are working, and back to the source.
JVs And The Webinar Marketing Circuit
If you're going the email and JV route regarding your webinar marketing, emails are very effective methods of promoting webinars. If you have your list, awesome. Mail them. Use it as the first test to get some excellent data about the webinar.
If you use affiliates' or friends' email lists, you can offer them an affiliate commission. There are entire affiliate networks dedicated to promoting webinars.  You will have no shortage of JV traffic there.
There was one time we had a webinar that was doing well.  We ran that webinar five or so times over about three months. For each of the affiliates, we would give them a 50% commission.
Something interesting happened, though.
So once we passed 10 or 15 webinars, I started seeing that the people who signed up for the webinar were the same! This was their fourth and fifth time signing up for it. They were on everybody's lists.
What ended up happening was the more webinars we did, the less money per attendee we made because we weren't engaging new people. We were going after the same people again and again!
Automated Webinars Have A Place In Your Marketing Plan
With automated webinars, you don't have to do them live to benefit from the presentation.
Automated webinars are the way to go when driving traffic or working with affiliates because you don't have to be there every time!
People have been pretty hit by automated webinars for a while now.  They know that very few webinars are performed live anymore.  People were turned off when it was a computerized webinar for a time, but that seems to have diminished over the years.  Now, it's perfectly acceptable to automate your webinars.
Need Some Help Getting Started?
We've built hundreds of Automated Webinar Sales Funnels and would happily design one for you.  Click here to watch a video and tell us about your project...  We'd be glad to jump on a free Action Plan call and talk through an easy automated solution for getting you traffic and sales!
Watch The Video >>
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CRM Setup: Email Automation Tools And Startup Tips

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Today, we're going to learn about CRM setup, namely how to get your email automation tools in place so your outbound marketing strategy can be automated. We'll be talking about setting up marketing automation campaigns and the two levels that you and your team need to think about when setting up your CRM.
Inside that CRM, you'll have your contact records (customers, prospects, etc), your messages (drip campaigns), your messages, and task management.
When it comes to CRM Setup, there are two different schools of thought, mostly based on who's driving the need for the CRM.
CRM Setup On The Macro Level (ie. CEO's & Managers)
The first is the macro level thought process.  Macro level CRM thinking tends to include a general explanation of how your buying sequence progresses.
Here's what I mean... When you walk into a grocery store, you usually walk in the front door, you go to the right, you go through produce, then you proceed through the outer wall of the store.  Next, you get into the aisles and then you end up at the cash registers.
That's a macro level view of grocery shopping.
CRM Setup On The Micro Level (ie. Marketers & Sales Managers)
Then you have your micro level automation.
Your micro level automation includes the things that happen in each of your email marketing campaigns. So somebody goes to your landing page, they fill in the opt-in form, they download your lead magnet.
Now what happens?
Like specifically... what happens?
What is the text of the email that they are getting sent?
What is the text of the text message that they are being sent?
Are they getting a phone call, and if they are getting a phone call, who is making it?
Are they getting a postcard if we have their physical mailing address?
How many emails are they getting before they either do something or not? And of each of those emails, what is the content of those emails?
That is the micro campaign level that you need to think about.
The Buyer Journey Understood As A 4-Year Old
So we have a four-year-old, and he loves this show on YouTube called Mighty Machines. It's really a cool show. We've learned a lot about how tractors operate, how front loaders work, and all kinds of other crazy stuff.
One of the episodes was this semi truck assembly line. (If anybody is familiar with my story, I used to drive a semi truck 14 years ago, and then I went off to start digital marketing.)
In the assembly line, way off in some distant corner of the factory, they start by building the frame of the tractor-trailer. Then, the undercarriage starts taking shape when the airbags for the suspension are added, the transmission is bolted on, and the engine is added.  It goes from stage to stage to stage, until you have this freshly-painted, polished, beautiful truck rolling off of the assembly line, ready to go to market.
Now if that frame was to skip a bunch of steps and then go right over to the paint booth, there's nothing to paint because the cab isn't put on it.
Or if it was to skip the engine loading phase, there's no engine in the semi. It can't drive off the assembly line when it's done.
Your CRM setup can't skip stages either.  Your email marketing campaigns need to have a framework applied.
CRM Setup - You Need Macro And Micro Level Automation
When a prospect comes to see you, they're all over the place. They bounce from one campaign to the next to the next, and if they drop off, your automation system moves them to some sort of a nurturing campaign.
Now we've worked with a lot of Done For You sales funnel clients over the years.  Oftentimes, when we're setting up marketing automation, we're setting up campaigns for them. What they give us is very different than what we actually need to get the job done.
Oftentimes, they explain their business processes - the buyer journey - and they say setup a CRM for us.  Now, that's usually fine because we write email copy and text messages and put all of those things in place. But with email automation tools, you need to have much more than a macro-level view of marketing to get it set up correctly.
Then you have the micro level view of email automation.  The micro level consists of these emails that go out, these text messages that go out, these tags that need to be applied, these forms that need to be filled out. That is the stuff that makes up the campaign.  That's what gets the job done in an email automation tool.
So if you have the macro level without the micro level it won't work because you have a lot of idea and strategy around the general framework without the individual components of the campaign...  The stuff that actually sells a prospect.
Without the individual components in your CRM setup (like emails, text messages, phone calls, tasks, etc), the whole thing falls apart and you aren't able to go to market with it.
Your Campaign Collateral Will Take Time
That's really what I wanted to get at in terms of building marketing automation campaigns inside your CRM.  You need to understand that there is a high-level campaign that needs to be built out with the right framework. Then, you also need to know that it's going to take a bunch of time to write the emails and the text messages and all collateral to get your email automation tools firing the right way.
Oftentimes, somebody downloads a lead magnet, they might get three or four pieces of marketing before they engage. That marketing could be emails, texts, or phone calls. So moving through those campaigns, you have a lot of different collateral that needs to be written.
When Traffic Comes In, What Happens?
In talking through this macro and micro level campaign layout, imagine you have traffic.
Traffic comes in, and a new lead gets added to your email list. What do you want them to do?  Book a sales call?  Assign a rep to actually call them?  Go through a sales sequence?
On the micro level, they'll start being sent emails, texts, calls, and other email automation-type material.  Those all need to go out. Then the next campaign would fire if they're interested in what it is you have to offer.
When they get on a sales call and say yes, you send them a proposal.
Or if they're not interested, you still want to keep them engaged, so we add them to a nurture sequence. The nurture sequence would consist a selection of blog posts or emails to keep them engaged.
If they are interested, then of course they become a buyer. They pay you money, they become a customer, and they're added to a fulfillment sequence. After they're added to the fulfillment sequence, they get a welcome call, log into their member's area, or have their materials mailed.
Each of these macro-level campaign elements, need to be backed up by the actual creative that fires with the micro level campaign content.
What setting up a CRM, how often should creative go out?
Follow-ups should to be broken down into days, because not everybody checks their email every single day.  You should think about your campaign in terms of what someone will receive from you on each day AFTER they become a lead.
For example:
Day one, you're sending an email, text and a call.  (3 pieces of collateral that need material for).
Day two, email, text, call.
Day three, email, text, call.
And so on...
If there isn't a response, you put them in the nurture sequence.
You'll be sending a LOT of campaign material from your email automation tools.  You don't want them to forget about you or what it is you're doing. All of that campaign material is really focused on getting somebody to schedule a call. Then, after they schedule the call, you need to be reminded about the call... After the reminders, we break the campaign in the CRM down into a logic switch...  Did they attend the call or didn't they attend the call?  Are they are they interested in what you're selling or are they not interested?
Need Help With Your CRM Setup?
What ends up happening is to get all this done, you need a lot of content...  Specifically, a lot of email to get your CRM setup. Plus you need the sales material, lead magnets, marketing, and all the marketing pages.
There's so much that goes into this marketing automation sales funnel, and we are happy to help work with you through it, starting with an action plan call.
Click here to sign up for an action plan call with us. We will get on, talk about your business, figure out where you're looking to go and what it is you want to build, and we will put together an action plan for that,
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Marketing Goals: How To Automate Smart Marketing In Your Business

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Today, we're going to talk about marketing goals as they relate to marketing automation and smart marketing in your business.  Set up correctly, when a goal fires inside your Axis CRM, it'll end the subscriber's current campaign and kick off the next - advancing them through the buying process.
There are basically three pieces to a marketing automation campaign.
The first is a trigger, or what happens in order to add them into a campaign?
The second is the campaign, or the emails, texts, phone calls, and other messages that go out.  Also included in the campaign is the 'logic' and task management.
The last piece is a goal. That what we're going to talk about today.
Goals are really pretty interesting. Goals signal the CRM to stop messaging because your prospect did what you wanted them to do.  That's what goal marketing is all about.
Let's say a smart marketing campaign has three texts and seven emails to go out all as part of the drip campaign automation.  Then, when somebody takes your desired action, the thing you want them to do, you don't want them to continue receiving those text messages and emails. That would drive them nuts, right?
So, what you do is you set up a goal.
Setting Up Marketing Goals In Your CRM
We use marketing goals all the time in our CRM.  Let's say you're doing webinar marketing by running a webinar promo sequence (ie. we're promoting a webinar, sending them to a webinar registration page!).  Then, we have a goal at the end when someone signs up for the webinar.
Obviously those emails are trying to get them to do something - we're trying to get them to sign up for a webinar. As soon as that sign up happens, then we move them into a webinar replay sequence. Whether they sign up on day one or day four, the goal in the CRM fires, and they immediately move into the replay sequence.
... Then, they continue getting the five or six emails in the replay sequence. If they purchase, the next goal fires, and they move into the buyer's sequence.
Break Down Your Buyer Journey Into Smaller Steps
That's why in smart marketing, goals are so important.  Email marketing automation doesn't work without them.  As a smart marketer, you always want your customer, your prospect, to be doing the next thing in your business.
You want them becoming a better customer and to advance along in your buying cycle.
More Complicated Goal - Shopping Cart Abandonment
Now, that goal is pretty easy. If they sign up for webinar replay, if they buy a product, they're added to a new list. That's when the goal fires.
Now, one that's not quite so easy is shopping cart abandonment.
With the shopping cart abandonment campaign, what you're doing is you're saying, "If somebody hits this page and they doesn't buy, send them an email 30 minutes later."
That's a little bit more tricky.
Then, when they purchase, then it takes them off of that shopping cart abandonment list. The same is true with a webpage visit. If somebody visits this webpage, then the goal happens.
Multi-Video Launch Sequences
For instance, let's say you're doing an evergreen multi-video launch sequence, like a Jeff Walker product-style launch promotion.  What happens there is you have:
Three emails promoting video one
Three emails promoting video two
Three emails promoting video three
Then six emails promoting the sales video or the webinar or whatever.
You have a series of emails that promote each piece.
Now, if you're accelerating that...  You want to send out all the videos as part of a marketing automation campaign or compress the promotions to 4 or 5 days...
Accelerated Launch Video Campaigns With Goals
By activating CRM goals, you can accelerate that multi-video launch process.  There's two ways you can actually fire the goal.
Scenario One - if somebody hits the video page, then goal is satisfied. You've got that person to the page, and then they can bounce to the next sequence down.  The problem there is you don't know if they watched the video.
Scenario Two - through an API, you track how much of the launch video they watched.  If somebody watched more than 50% or 75% of a Wistia video, then have the API add a tag in the CRM.
What you don't want is to send somebody three emails when they already watched the video!
Ideally, you want to move them to the next campaign as soon as they click over to the page.
Smart Marketing With Calendar Appointments
Another goal you can activate in your smart marketing campaigns is a calendar appointment.
If a calendar appointment is set by contact record, then this goal happens, moving them to the next campaign. Really in thinking about triggers, campaigns and goals, you're able to set up some pretty dynamic marketing automation by just imagining what's possible.  Is it a page visit? Is it for a goal or a trigger? Is it something they did? Is it something they bought? Is it something they signed up for?
Getting Marketing Goals And Automation Set Up For You
If you'd like to talk about marketing campaigns or our Axis CRM, set up an action plan call with us here.
We'll talk about your business, your marketing, and put an action plan together for you!
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Trigger Marketing: Drip Email Based On What Prospects Do

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Today, we're going to talk about trigger marketing... Namely, how to drip email campaigns out based on what prospects and visitors do!
With marketing automation, there are lots of different things that you can do in terms of outbound marketing. You can send emails, text messages, fire out outbound calls... You can even send postcards and letters depending on the platform.
At the root of marketing automation, though, are three things that you need to be familiar with:
Triggers
Campaigns
Goals
Look at any campaign builder, MarTech or AdTech tool, and you find that they're all based around those three fundamental components.
We'll be doing individual videos on each component.  Today we're going to talk about triggers and how they are used in trigger marketing and email automation as a whole.
What is a Trigger?
A trigger, sometimes named a rule, is any action that causes another action to happen.
Think of an if-then statement. If someone does this, then that happens.
There's a really, really popular app called IFTTT. It stands for If This Then That.  If you take a photo, then it'll automatically upload it to Facebook for you.  If a sale comes in, then it'll send a notification to your email address or send you a push notification.  It'll add a string of text to a Google Drive doc...  It's infinitely configurable and it brings two pieces of software together.
In trigger-based marketing, when the "IF" statement is fired, there's a "THEN."
What makes a Trigger fire?
Marketing automation triggers can take on a few different forms.  One of the most common is when someone fills out a form on a landing page (for, let's say, a lead magnet).  When someone opts in, it then triggers them to be added to a campaign.
Another type of trigger is a tag.  When a tag is applied to a customer record, it triggers the campaign.
A third form of trigger in marketing: if a person visits a website.  That page visit can actually be a trigger that'll send a drip email campaign.
Automatically adding someone to a email promotion sequence
One of my absolute favorite things to do with marketing automation is firing a trigger based on a page view.
Inside Axis, we have an advanced analytics tool that tracks page views.  When a page is visited AND we have the email record on file, then we add them into the promo campaign.
I've been doing this for a really long time in our software sales pages and for clients.
So, what happens is, the prospect is clicking around...  Maybe they go over to the sales page to watch the sales video...  Then a day later they get Email #1 of the Product Promo Sequence.  Two days later they get Email #2.  Three days later, they get Email #3.
We set this whole trigger marketing / drip email automatoin up with little blocks of five and six emails for all of the major sales pages...
If they added that product to a cart, but didn't buy it within 30 minutes, we would send them a shopping cart abandonment email. And then a day later, another shopping cart abandonment email.
One of the most effective things to do is think about what actions my prospect will take, and what needs to happen because of those actions.
In terms of trigger marketing, page views, opt-ins, and tags are great ways to kick off an email automation campaign.
If you want to talk a little bit more about how trigger marketing and drip email campaigns can be used in your business, make sure to book an action plan call here.  It's free, we'll dig into your business and what you need to do to optimize your sales and marketing campaigns, and give you an action plan to get it done.
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CRM Software: How To Deploy Customer-Centric Email Marketing Automation

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At the end of the day, whether you're selling coaching, consulting, real estate and properties, or investment opportunities; you really are in the lead generation business.
Being able to reach out to those leads when you want to market your product or market your services is really the biggest key to success.
To do that, you need CRM software.  More specifically, you need a CRM Stack that'll handle your email automation.  You need something that has email marketing automation built in that warms up and nurtures your list while you're concentrating on growing your business.
Choosing The Right CRM Software
CRM software really should be simple enough that you don't need a team to do what you need to do.
Picking the right one is totally about what you need it to do. The marketing that you need to pull off in your business is what that software should be capable of.
The way I see it is there's really three classes of CRM software
Class 1 CRM software is very easy to use. Email is a primary the message medium, meaning it's really great at email and sucks at everything else or it can't do anything else. These email marketing software platforms usually have some good campaign builders. The problem is they don't have rules, so you don't necessarily have any way to trigger automation for the most part. There's no phone, no text, no print, and no marketplace, so you can't add functionality very easily.
AWeber, ConvertKit, Drip, ActiveCampaign would all be considered Class 1 CRM software tools.
Then you have Class 2 CRM software apps, which use rules as triggers. There's task management oftentimes. There also usually a marketplace with some integrations. Most of those integrations are third-party middleware though, and you have many message mediums...  You can send text,  send emails, send direct mail pieces, and even call from within the customer record.
Class 2 CRM software tools are usually much more difficult to set up and understand. You actually need the onboarding. You need a team to be able to support you in that. (In fact, we do a lot of CRM setups in our sales funnel builds!) There is also very little by way of sales pipeline, and they're difficult for phone sales. If you're selling something that is more complicated, then you're not able to get what you need out of the Class 2 CRM software.  Infusionsoft and Ontraport are two examples of those kinds of apps.
Then you have you Class 3 CRM software tools, which can do everything. They have great sales pipelines, very visual sales workflow, and very extensive APIs and functionality, meaning you can tie anything in the world into it... But they're expensive, they've got a super high learning curve, and they need implementation. Salesforce and HubSpot would be two examples there.
But the biggest problem with each of these tools is that they focus on and are built around the functionality.  And oftentimes, what you do in your sales funnel remains outside of them.
Email Marketing Automation That's Built Around The Customer
When you look your business, fundamentally, you're selling to one person - your customer...  An end user.  The entire goal of an email marketing automation platform is to move that lead, that prospect, towards being a customer. Once they're a customer, the email marketing automation should support you by increasing the value of that customer over the lifetime they're with you.  It should be able to extend the journey with that person so that they can continue to buy your stuff, consume your services, pay your subscriptions, and generate referrals.
Whatever your business model is - It's moving a lead to a customer and then a customer into the future.
Stop Migrating Your CRM And Customer Data
In looking at the CRM software that's out there, the biggest challenge hits when your business grows... You need to move from one CRM tool through the next, through the next.
As we got to building Axis though, it was so cool because when you take the customer-centric philosophy of what CRM software should look like...  Then you start to realize how a CRM can be extensible and grow with a business through a marketplace, so you never have to migrate, it gets exciting!
If you look at a garage/basement startup business to a 5, 10, 15, 20 million dollar company, you're at least looking at three migrations before you can effectively service your customer base!  It shouldn't be that way!
Adding Functionality To Your CRM Software
What we did in Axis was build around the customer record.  Sure, you can start with just a CRM, just email, and just campaigns.
You still get that great contact record that's extensive and customizable...  You can do everything you need to for your customers by way of email marketing automation.  And this is what your marketing automation agency should be setting up for you.... Then when you're ready to grow, when you're ready to add functionality, you just drop in new apps!  All of a sudden, your CRM software is ready to take you to the next level...  You have a page builder for your sales funnel.  You have email copy.  You have advanced analytics with AI built in it. You have bots. You have all kinds of other additional stuff that ready and waiting for you to add. You don't migrate. You just add the tools, add the software, add the technology.
Then when you do go from the Class 2 CRM software to Class 3, and you pick up a phone sales team who needs comprehensive sales pipelines and workflows...  Just drop in the new apps and all of a sudden, you can move over.
That is why we built Axis the way we did. That is why we built the functionality. That is why we took so long in building our own platform so that it can grow your business so that it can be extensible, and so that it can be easy to use. You don't need some expert certified consultant in order to run it.
Email Marketing Automation That Increases Lifetime Customer Value
In putting together a CRM that works with smaller businesses and also works with larger businesses, we needed complete contact records.
There's a human being on the other side of every email and every text message you sent. There's a human being who is pulling out their wallet to give you money. Our view of a CRM is that it needs to be built around a customer. It needs to be built around that lead, that person. It needs to be scalable so that whether it's one lead or 10,000 leads or 100,000 leads, you're still focusing on that one person 100,000 times. That's really the fundamental piece.
When we started building Axis, we said, "This is what we need to do. We need to build it around the customer."
We need easy-to-use automation. We need something that is extensible through a marketplace so you could functionality to it by just clicking a button as opposed to needing to upend your entire world and then learn another platform.  We needed something that was easy to use that could grow with your business. We had to be able to bolt on whatever functionality that you needed without any middleware.
With that, I'd love to do a one-on-one demo with you and your team.
We'll jump on the phone, work through what your exact business model is, get your account set up so you can get to work.
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Email Automation: Setting Up Your CRM Marketing Stack

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Today, I have a very special video for you.
What we're going to do is we are going to talk about marketing automation and what you need to run in your CRM stack, or your email automation stack, so that you can effectively deploy email marketing automation in your business. We're also going to talk about the best niches for marketing automation and CRM marketing.
What CRM marketing automation does for you.
Typically, when somebody first learns about you, it's through some traffic source. The traffic source, it might be Google. It might be a paid ad. It might be a Facebook page post. It might be Instagram, whatever. Wherever your traffic comes from they:
Learn about you
Click through a link somewhere
Ultimately, they end up on your website finally...
Becoming a lead.
Once that happens, then you can't just let your lead hang out and do nothing. Something needs to happen for them that moves them closer to your business... Closer to buying from you.
So many of our clients are like "Yep, we know we have a big list but we just don't email them. We don't send them stuff. We don't even send them blog posts or nurture the relationship."
At the end of the day, what you will find is the relationship with your customer, your prospect, that one person, is really hat CRM marketing is all about. It's how can you help that person understand your business better so they can make a better buying decision.
That is done through messages. It's done by emailing folks, segmenting lists with tags, putting them into marketing campaigns, and ultimately helping them understand what it is you do.
Marketing-based CRMs are made up of really only three things
You have your trigger.
So, the trigger is how did that person find you. Did they fill out a form? Did they hit a webpage?
Then you have your campaign. So, your campaign is made up of emails, texts, calls, print post cards. All of that outbound stuff is really the material that is in the campaign.
Really, to get a customer, prospects go through the exact same process every time.
Campaigns automate repetitive tasks so you don't have to do them manually and they make your marketing a predictable process.
Oftentimes when we're working with clients, they're like, "Okay, we're launching. When is our first customer going to come?"
I'm like well, that's a great question. It's kind of a trick question, but it's a great question.
The reason is is because in order to get a customer, first somebody needs to opt-in to your website and then they need to get some emails about the thing they just opted-in for because nobody ever opts-in to a form that just isn't going to give them something. So, whether it's a spreadsheet or a lead magnet or a webinar or a video or a course or whatever, free training, they're always going to be opting in for something.
So, your first responsibility is to get them that something. Then you can put them in a nurture sequence.
The nurture sequence is like here's what we do, here's some links to our blog. Here's a little bit about the founders. Here's links to the social media profiles, whatever.
Whatever's going to help bond them to you.
Whenever I think of customer acquisition, I have this picture of a mountain.
Are they moving closer?  Or further away?
So, the mountain is off in the distance. It's snow-capped. There's thunder clouds over top of it. When a customer signs up with you, they are either moving closer to the mountain or they are moving farther away. Everything you need... All the messages, all the campaigns... Everything you do needs to move them closer to scaling that mountain because the closer they move to scaling the mountain, the more likely it is that your going to get a buyer, you're going to get a customer. If they turn around and start walking the other way, then of course they're never going to buy from you.
So, in order to cultivate that and nurture that, then we send them four or five emails designed to get them to get to know you better. Then maybe we do a product promo. We introduce them to a physical product you have or a digital product or a lot of marketers like to put $7 trip wires here or whatever. Whatever it is you have in your portfolio or your repertoire, that's what you would promote.
Then it's not just enough to send the product emails. Then that person needs to click through the email, visit your sales page. Then they need to go to the order form, pull out their credit card and buy, which puts them in a product purchase sequence and they get added into a buyer fulfillment sequence.
So, getting buyers, getting customers, is a lot ... there's more moving parts than just asking the question when am I going to get buyers because each one of these things represents not a hurdle, but a doorway they need to step through to move on to the next piece.
Your CRM marketing stack moves people through the buyer journey
So, the first thing you have is your contact records. Your contact record is where the customer lives, digitally at least, where all their data lives. You need their general information. Of course, you need their first name, last name. You need their email, their phone number, but then ideally, you also need some detailed information like things you would ask on a survey.
We have a lot of real estate clients so some of their detailed info might be how many beds, how many baths, when was the roof remodeled, when was the roof replaced, when was the furnace replaced, stuff like that. All of that should live in the customer record associated with that customer so that later, when a sales rep goes or when this person calls in or whatever, they can just pull up one contact record and have access to everything. It's not strewn about in three or four or five different places amongst spreadsheets and amongst stuff that is hanging out on somebody's computer.
You'll also want to see the history. The history is really important, especially when it comes to paid traffic. You want to see what tags this person has, like where they've been previously in your marketing system. What reports did they download? What campaigns? What sequences have they gone through? What pages did they visit?
I had a meeting the other day with a with a bank and I was like if you have one visitor who goes to four pages on your website about commercial lending and you have their phone number, you should really be able to get a notification says "Hey, call this person. They're interested in commercial lending."
The better you can understand your contact, your customer, then the better you're able to sell to that person. Then of course, any tasks associated with that person, any purchases that they would have made and their overall lifetime value. So, all good metrics. Their lifetime value is nice because you can sort based on it. So, you can send things to your best buyers.
Email Automation
The email automation of CRM marketing piece is paramount. The ability to send emails out to buyers or send emails out to prospects, email is one of the best communication tools. From an ROI standpoint, email still works better than most everything else, but you NEED a simple campaign builder to make it work. This is the biggest issue.
There's lots of different ways of building campaigns but if it takes longer to set up a campaign than a couple hours or even 10 minutes, then it ends up being too cumbersome, too complicated, and nobody does it.
You need a clean email creator.
You need the ability to schedule things. So, if somebody opts-in for a report, they get the first email. Then a day later, they get email two. Then a day later, they get email three. So, it's being able to delay and delay campaign messages is important.
Then custom fields, this kind of mimics the CRM marketing or the contact record piece. You need the ability to use the custom fields in your marketing. So, if you're asking somebody how many beds and baths, then you need to be able to use that. And then template is another big one.
Intuitive Form Builder
One of the big problems with a lot of the software tools that we've used is the form builder sucks. If the form builder sucks, then it means that you're not able to request and ask for the information that you need. So, what we did was we actually built ... You can drag unlimited fields into a form very much like a Wufoo or a SurveyMonkey or whatever. All contact record fields and user-defined fields are available to be dragged in. There's no weird contact mapping. You don't need to map a form through an API or like adapt your API back to your amrketing CRM and it saves all the data to the contact record. Then you can easily build extremely custom forms.
So, we have a business funding client that we're actually ... We just rolled him out and we're building a full survey inside Axis and it's no additional software. All that information saves directly to the customer record. So, you're able to combine a couple different pieces of software nicely.
Then you need clean landing pages, clean sales pages that actually convert. So, one of the things that we implemented inside Axis is a landing page builder that actually converts better than pretty much anything else we've ever seen. Most of it is because we test the pages ruthlessly for our clients and for own stuff. Landing pages, sales pages, confirmation pages, video pages, scheduling pages, and automated webinar pages.
In doing a lot of automated webinars, we've found that the actual webinar tool, the automated webinar functionality, is cumbersome. It's hard to set up and really, you don't need that tool. You can just have a collection of four pages and a countdown that actually moves people one to the next and that's something that maps to your domain.
Fill In The Blank Email Scripts
One of the biggest drawbacks in terms of time in CRMs is the ability to write email copy, but we did and some of the inspiration behind putting it into a CRM itself is because if we're writing the copy, we might as well be sending it for clients as well.
There are 25 internal email sequences, a total of 83 emails to promote physical products, digital products, webinars, webinar replays, consultative sale sessions, all that kind of stuff. Then there's over 700 emails pre-written for affiliate sequences. So, there's 20 different niches for affiliates that ... All of that, you ... It's already pre-written. You go through, fill out a little form. It drops it into the email and then you can schedule and automatic from there. So, it's fill in the blank forms, email sequences done in minutes. I'll show you this in a little bit.
The best niches for email automation.
So, we've done a lot of work in the service agency like marketing consulting, all of that.
The biggest thing with the service agency is somebody's coming to you to solve a problem. So, that problem, if you can deliver the content and bond and nurture, then that problem ... The better they like you, the more readily they will call and ask for services. Banking works really well. Manufacturing ... Even though from a email marketing automation piece ... Lead acquisition isn't great in manufacturing. We have a couple local manufacturing clients and it's difficult to get a high-end enterprise multi-million dollar company to fill out an email form on a website. They will do it but oftentimes, they just call somebody. They call the sales rep or they call somebody at the company and say, "Hey, do you make stainless steel widgets?" And the company says yes and say, "Okay, here's a quote.
What we have found from an email automation standpoint is it's much more intuitive to start using CRM marketing automation in the bidding process or the bidding or the proposal process. So, being able to send a document out in an email and then automatically reply saying is the price too high, is it too low, that kind of thing. So, it's all stuff we're working on from a manufacturing standpoint. Legal's another one. Legal and law, another great place for email automation. We have a lot of real estate clients who use marketing automation, both for sellers and buyers. For people who are selling their property, whether it's a distressed homeowner or it was something that was willed to them or whatever. So, in different geographic areas around the country. And then also buyers are investors. So, people who ... they have the capital and they want to invest it in real estate but they don't necessarily have ... they're not sourcing properties themselves. So, two different sides of the same coin, but automation works really well.
Small and medium business always need solutions for marketing. E-commerce is another one. So, if you have a Shopify store set up, Shopify itself has pretty weak email marketing. They have some shopping cart abandonment and stuff in there, which is kind of cool, but it's difficult to do too much from an email prospecting side with physical products with the exception of discount codes and a lot of the physical product companies who are more content-heavy. They put out a lot of videos whether it's Instagram or Facebook and it's a little bit easier to drive prospect email list and then convert them into buyers. Insurance is another one, business services. Kind of goes with the service agency. Online education and traditional education also work great for email automation and crm marketing.
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