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Get Alerts Whenever Conversions Change On Your Website

Activate Your Account >> FREE!
Or click here to log in!Just released inside Statly is something we're calling Analytics AI. Analytics AI is a framework for sending alerts triggered by things that happen on your website...
For instance, if your landing page is converting above a certain percentage - Statly will let you know so you can send more traffic.
... If your lander is converting less than a certain percentage, it'll let you know so you can split test it!
The same holds true for sales conversions. If your sales page is converting higher or lower than expected, it'll let you know.
We've got a whole host of these Analytics AI triggers that are being rolled out incrementally inside the software. The best part is, you don't need to do anything to activate them.
Simply sign up for an account, install the code into your web pages, and Statly will start crunching the data for you!
Now, Statly is free to set up and you get access to every single website traffic tool inside.  All you have to do is activate your account or install the WordPress plugin to get set up.
Click here to activate your Statly account today!
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How To Pinpoint The Exact Path Buyers Took Through Your Sales Funnel

Activate Your Account >> FREE!Or click here to log in!Brand new inside Statly is a new AI Graph that we're calling the Sunburst.
What it does is track EVERY exact path that someone takes through your website, all the way up to the conversion goal.
That might sound a little tricky - but hear me out...  Once you set up a conversion goal, say a report download or a purchase confirmation, Statly goes to work figuring out how people are achieving that conversion!  That includes what they're doing, what they're clicking, where they're coming from and which pages they spend their time.
Then, automatically, it'll plot out this sunburst graph so you can see how each of the pages are converting, all stacked on top of each other!
Check this out:
So, what this does is plot out every page that someone visited before converting, assigning a weight to how many people went through that path.
Then, it calculates the conversion of each of those pages on the fly so you can simply mouse around and see if there's something in there that you want to drive traffic to!  In the example below, we see that page is converting at 47% which is incredible as it's not something we're currently driving traffic to.
If you continue going through the graph, you'll see blog posts, landing pages, even secondary pages all showing with conversion numbers as they relate to the goal you're looking for.
The other thing that this data feeds into is the "Analytics AI Alert Notifications."  When Statly sees something going on out of the ordinary, it'll send you an alert letting you know what's going on...  Things like a better than expected conversion, lower than expected conversion, a spike in traffic...
All of that data can be found in the main Statly Dashboard:
And your notification preferences can be adjusted under settings!
Now, Statly is free to set up and you get access to every single website traffic tool inside.  All you have to do is activate your account or install the WordPress plugin to get set up.
Click here to activate your Statly account today!
The post How To Pinpoint The Exact Path Buyers Took Through Your Sales Funnel appeared first on Done For You.

Discover Opportunities On Your Website With Statly’s AI-Engine

Activate Your Account >> FREE!Or click here to log in!You shouldn't have to wade through mountains of data and analytics to understand what's happening on your website. It should be easy...
In fact, we think understanding website analytics is something that should be done for you - not something you have to struggle with and work to understand.
That's where Statly's AI-engine comes into the mix... Sending you notifications when it finds an opportunity or a bottleneck on your site - based on live conversion data!  There are lots of things Statly looks for to...
Increased website traffic from a source
Lead conversion opportunities and bottlenecks
Sales opportunities and bottlenecks
Higher lead conversion from a blog post
... Just to name a few.
At the end of the day, your website should be working for you...  Not the other way around!
Click here to activate your Statly account today!
The post Discover Opportunities On Your Website With Statly’s AI-Engine appeared first on Done For You.

How To Track Visitors Live On Your Website

Activate Your Account >> FREE!Or click here to log in!
It's important to know who's on your website, what they're doing, and what you can do to influence purchases... That's why we built Live Tracking into Statly so you can see exactly what's going on inside your pages!
And since all of that activity, all that data, is saved for analysis, you can go through and figure out how your sales funnels are working from beginning to end!
Click here to activate your Statly account today!
The post How To Track Visitors Live On Your Website appeared first on Done For You.

Inside Merchant Accounts And Shopping Carts

In today’s video, we take a look at merchant accounts and shopping carts, including when you need them, what’s best for affiliate traffic vs. paid traffic and advertising, and lots more.
Mentioned in the video are:
Merchant accounts:
Paypal
Stripe
Braintree
Authorize.net
Shopping carts:
Samcart
Thrivecart
Shopify
Affiliate platforms with shopping cart functionality
Clickbank
JVzoo
To schedule an Automation Action Plan call where we take a look at your business and figure out how to automate, streamline, and scale your business, book a call here:
Click here to book an Action Plan call today! >>
Video Transcript:
Hey what’s up. This is Jason Drohn. I just got a great question from a client and what is the best way to take people’s money basically. We talk so much about conversion, we talk so much about converting leads to buyers, what is the best way to take funds from their account and move them into ours? How do we convert prospects to buyers and successfully take their money?
Now, I know it’s just kind of one of those things that really goes unsaid. Because so much of what we do from a marketing standpoint is turning prospects into customers. But actually taking their money and from their credit card and putting it into our bank account, how does that happen? There’s a couple things, couple ways to do it. The first is to set up your own merchant processor. You’re own merchant account. And a merchant account very simply means something like PayPal. Something that a customer can put their credit card number in, it takes money out of their credit card and puts it into our bank account.
It used to be that there were traditional merchant accounts that you needed to set up first. And they were a pain because it was all phone based stuff. You had to call between the hours of 8:00 and 5:00 and so on and so forth and god forbid they shut down your merchant account and something happens or what not. Now in the last like two or three years, this new breed of merchant accounts has gotten very popular. Things like Stripe and Braintree being two of them. Stripe is a very widely adopted merchant account. It’s also very easy to set up. We use Stripe quite a bit because you can set up a merchant account in minutes. As opposed to needing approval from Authorize.net and then having them take forever and then jumping through risks, the risk department and all kinds of other crazy stuff. Stripe is a good one for your own merchant account.
You can also use PayPal. At the end of the day, PayPal will work fine. As long as it’s tied to an order form. Stripe, PayPal, Braintree, Authorize on Net, they’re great from a gateway standpoint. They handle the transaction. They take the money out of credit card and put it into your account. But they don’t have order forms. As Stripe sits, you can’t just set up a Stripe account and then say, “Go pay me through Stripe.” You need an order form. And that’s where pieces of software like SamCart and ThriveCart and even Shopify, that’s where they all come into play because they’re all order forms, they integrate with a merchant gateway. You set them up and then from there they take a customer’s money.
The order form houses the order form, then the transaction gets processed through the merchant gateway and then ends up in your bank account. If you were driving your own traffic then that’s the best solution for you. Having your own merchant gateway. Because funds are deposited in your account within days. Usually two days or three days. As opposed to using a JVZoo or ClickBank where funds are … With JVZoo they’re processed instantly through PayPal. With ClickBank they send you a check or they do a direct deposit so you might wait a week or two weeks or three weeks in order to actually get your money. That’s a problem. Especially when you’re driving your own traffic.
Now, where it makes sense to use a ClickBank, a JVZoo, that’s when you are relying on affiliates to drive your traffic for you. With ClickBank and JVZoo the payment comes in. ClickBank immediately sends your prospect 50% and you 50%. You don’t need to worry about the bookkeeping and making sure that affiliates are paid and all that other stuff. At the end of the day, if you are driving affiliate traffic then JVZoo or ClickBank are the better options for taking a customer’s money.
Where JVZoo falls is JVZoo is very, they’re awesome in the biz op space, in the internet marketing space, business development space, anything business tech oriented is great for JVZoo. They have tens, hundreds of thousands of affiliates that will promote your product for you. If you’re promoting a health and fitness offer or a 4X offer or an investment offer or survivalist offer then you’re better bet is to go and put that offer in ClickBank. ClickBank has, that last I knew, over 200,000 active affiliates. In every vertical and niche imaginable so they’re the better place to get you the traffic that you want for your own niche offers.
But, with ClickBank you have to wait for funds. Whether it’s a week or two weeks, depending on how you set it up, you still need to wait for that check to come in the mail. Which means if you’re turning around and reinvesting that money back into pay traffic, then that’s an issue.
Real quick, just a recap, if you’re running your own traffic you should be processing your own payments so you should be using Stripe or using Braintree or using Authorize on Net tied with an order form. SamCart has fantastic order form software. If you are relying on affiliates to send traffic for you then it’s advantageous to run your order forms through JVZoo or ClickBank. I hope that helps anybody who’s in that kind of a payment processing conundrum.
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How Deep Is Your Autoresponder?

The first time you set up your email autoresponder, it can be a pretty daunting challenge… How many emails do I schedule? How do I send them out? What do I mail my subscribers?
What typically happens is you write a few emails, set up your landing page, and tell yourself that you’ll be back in a few days to keep writing.  Will you, though?
Probably not.
Where Most Marketers Stop
Most people set up between 4 to 7 autoresponder messages and they call it good.
Those autoresponders might have a point – they might have a theme – but oftentimes…  They don’t.  They don’t let your prospects explore you or your business.  They don’t let your leads ‘discover’ your offers.  They simply direct them throughout the site a little bit and then let them go on their way.
Now, I’ve been working online for 11 years now.  Admittedly, it took me almost 6 of those years to grasp this concept.  As the saying goes, “Hindsight is 20/20.”  If I only knew then what I know now my path might not have been nearly as rocky.
2 Months, On Average
You see, Scriptly has 72 days worth of email already loaded up for prospects.  Curately has 46 days.  TimeSlots has 60 days.  Depending on where someone comes into our process, we don’t need to think about what they’re receiving from us for almost 2 months.
What they work through is a structured process, filled with lead magnets, blog content, sales pages, automated webinars; and everything in between.
It’s a brilliant process and it assumes nothing.  Sometimes, new members will join on Day 1.  Other times, they’ll join on Day 48.  More often than not though, they’ll join AFTER Day 7.  That means, if we stopped at 6 days of email – we’d be out a ton of sales!
These are just the numbers we see for our SAAS platforms.
Your Offers
Your offers might be different.  You might get Day 0 conversions from paid traffic.  You might see Day 60 conversions.  Or, you might not see conversions at all.
The point of building an email list is to leverage your ad spend in a way that grows your business over the long term.  You’re not dumping money into direct-link ads without building an asset…  That asset being your email list.
When you want to launch something new?  Write a few emails and click send.
When you need to get some ideas about your next offer?  Write a few emails and click send.
Realistically, your email autoresponder should be doing those things for you.  That’s what today’s video is all about :0)
What To Do Next
If you’d like help writing your email copy, make sure you check out Scriptly’s Autoresponder Engine.  There are 28+ complete autoresponder campaigns already loaded up for you there, and you can start for free!
If you’d rather set up a Strategy Session to talk through the implementation and execution of your marketing campaigns, click here :0)
VIDEO TRANSCRIPT:
Hey, what’s up? This is Jason Drohn. Today I want to talk real quick about setting up your autoresponder the right way the first time. Now I’m going to walk you through what is normally done, and normally pretty ineffective and I’m going to show you a slightly different way of setting it up so that your marketing on autopilot, you’re marketing to your prospects and letting them discover you and your business and your brand. So we’re going to cover that on the screen here.
Now this process is pretty simple. It’s pretty straight forward. It walks through the beginning to end for the most part. And if you implement what I’m about to show you, you should have at least 30 days worth of email copy. So normally what happens is you set up a landing page, you’re told the money is in the list and it’s important for you to have a list and grow a list. So you set up a landing page and that landing page usually gives away some sort of lead magnet.
Well when somebody opts in for your landing page, they’re sent to a confirmation or a download page, and from a site standpoint, that’s really pretty much the last time your prospects come back to your site. Now email goes a different way, so you send, the physical browser, you send the user to your website or to lead pages or click funnels or whatever and they get their download and then your email goes out to them and then they are also sent a link in that first email.
Then from there, usually you set up email one. Then you go set up email two, email three, and email four. So most autoresponder sequences, there are no more than five emails, six emails. We’ve been working with a lot of clients for a lot of years and four or five emails is typical. So the problem is, or the challenge I should say is that prospects don’t usually convert in five days or six days. Sometimes prospects convert in ten days or 14 days or 20 days or 30 days. It’s really difficult to gauge when a prospect is going to convert into a sale.
Now, normally those sales, normally a things that are in those emails. Email one, email two, email three and email four, are affiliate offers, internal offers, internals offers being offers that you control, you maintain, so you have the sales copy and all that other stuff. Other people have termed a series called the indoctrination series, so it’s getting people use to and accepting and in your brand and your offers.
Now, and then there’s the bonding sequence, you know, so showing somebody around the website or showing somebody around social media profiles or platforms so that they learn a little more about you, so they learn about what you do. Now there’s no doubt about it this way where we have a lead magnet and a couple of emails and whatever, there’s no doubt about that that’s the easy way of setting it up an autoresponder. The problem is especially when you turn around and you want to start buying traffic’s, you want to start paying per click or you want to start paying per lead or whatever.
When you turn around and start buying traffic, you’re not going to be able, rarely going to be able to get that to ROI that four or five email sequence. So what I’m going to show you now is a 30 day email sequence that isn’t a whole lot harder to pull off. In fact, in some ways it’s easier, because you have a very good idea. If you follow the rest of this video, you have a really good idea about how to set it all up.
But this sequence is meant to keep your prospects warm for at least 30 days. You know, not even warm but like red hot where they’re coming and buying your stuff. So we started the same way. We start with the landing page and that landing page is a Webinar registration page. It is a free download page, lead magnet. So you’re giving away a report or a checklist or a case study or a swipe copy or a swipe file or whatever, but you’re giving away a free download. And the third way that we consider exit pops, to be a landing page because if somebody is on your website and then they go to leave, we’ve gotten 20-25% conversions from an exit pop without even batting an eye. So they’re super effective for if you’re doing native advertising and driving traffic to content, you can throw an exit pop up and still be able to retain a lot of those visitors.
Now after somebody signs up for your landing page, then they go to your confirmation page, very similar to what we talked about previously, but they go to a thank you page and on that thank you page rather than there just being a download, you have a video sales letter or you have a short form sales letter meant to move them in terms of, you know, they’re thinking men to move them from just, you know, downloading something for free, receiving that thing and then ultimately buying whatever it is you’re offering.
So if you have a report on, I dunno, let’s take Scriptly for instance, if you have a report on the 100 best performing subject lines and then you offer to write their emails, you offer free access to a piece of software that writes their emails for them, then you’re, you better believe that that conversion is going to be pretty high.
Now after somebody goes through the thank you page, goes through, they sign up for the lead magnet, they get the confirmation, they are shown an offer. Then the first email they get, which is in red on your screen. So the first email they get is the download or the access email and that’s where we actually provide the PDF that they downloaded. But then we take a slightly different route. In the previous example, we had four emails that just kind of, some of them were indoctrination, some of them are offers or whatever. But what we do is we like to group emails together in three or four emails and promote one thing. So in this case we’re going to promote one offer and that offer is going to be what’s responsible for about 80% of the revenue that this campaign generates. Then from there we send email four, email five and email six.
So we again, group another three emails together and we’re promoting the second offer in the sequence. So they download the report, they get their access and then we send a chunk of three emails promoting offer one. Then we take a day off, sometimes two days off, and we send another chunk of three emails promoting offer two. Then we take a day or another two days off and we send another group of three emails promoting offer three.
Now these offers don’t all have to be something you retain or something you control. They can be blog posts, they can be affiliate products, they can be physical offers on Amazon, they can be books, they can be, you know, webinars. But the point is we want to send a targeted group of emails to the prospect list so that they do something. Then, after email nine we continue sending emails, be continue sending those out to the prospect list and overall we just keep rocking that way, we just keep going that direction.
So in might not necessarily be every day we send emails we might send to a blog post, we might send to a Webinar, we might send to a YouTube video hosted on YouTube, but we want to make sure that we continue sending offers out to the list. The moment you take seven days off from your email list and they’re not receiving any emails from you, then they’re going to start going cold and they’re going to start forgetting who you are, which is terrible because you work so hard to build that list.
Now the minimum for any autoresponder, should really be 30 days, 30 days is the absolute bare minimum in order for you to start generating some good repeatable revenue from that list. And it’s doubly true if you’re paying for traffic. So if you’re paying for traffic and you’re spending $3 per new lead, per new webinar registration that signs up, hits your list, then you need to make sure that that cash is liquidated, you know, so that you can pay for more traffic.
Now the offers in themselves, they can be a video sales letters, they can be webinars, they can be part of a bonding sequence. You know, you can be sending them to blog posts and social media accounts and whatnot. But the point is you want to make sure that they stay engaged, that they stay active throughout the whole process. So hopefully just by kind of drawing the autoresponder setup process out, you’re able to, you know, visualize it a little bit, interpret it a little bit, make it your own. So if you have any questions at all, make sure to leave a comment below this video, inside Scriptly, we have 28 autoresponder sequences, which are really going to help you put this together, because most of the hard work, 90% of the copies already going to be written. You just have to go through and tweak it and edit it.
So Scriptly.org and sign up for a free account there. Also, if you want to talk to us about setting something like this up for you, just go to doneforyou.com and right at the top of the screen, you’ll see a start project button. Go ahead and hit that button, follow through the process. You’ll get on the phone with me and we will take a look at what you’re doing. What you’re selling what your offers are, what your business is all about, and you know, we might be able to build something out for you.
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Get More Clients With This Step-By-Step Process

There’s a trick to getting coaching and consulting clients, especially when you’re offering higher ticket services…  We’re talking $2,500 a month and up.
The trick?  Consistency.  Oftentimes, the person who you pitch isn’t ready to pull the trigger immediately.  They want to know more about what you do, what you stand for, and what you’re an expert in.
This, my friend, is where branding and email marketing come in.
You see, the best way to convert someone to a high ticket service is to be genuine, transparent and open through your communication… And to have them sign up for a strategy session.
So, what I want to cover today are the types of email campaigns you’ll need to use to sell digital products online, which are available inside Scriptly…
Client Getting Email Sequences
Lead Magnet Sequences
One of the most effective ways of building your email list is by offering a lead magnet – where you give away something for free in exchange for an email address.  That could be a report, a free video, or a video series.
In all of our testing, we’ve found that normally PDF’s and reports outperform videos when it comes to conversion rates, but video helps bond a new lead to you very quickly!  Video is also a great sales mechanism, so it should be tested.
Inside Scriptly, there are 3 Lead Magnet Sequences that you can use to:
Invite your current list to download your lead magnet (a great way of re-engaging them and reconfirming their commitment to your cause!)
Use for solo ads on sites like Clickonomy and when you’re buying a mailing from private list brokers
To give to your affiliates to mail as swipe copy…
Click here to get the 3 Lead Magnet Sequences >>
Product Sales Sequence
This is a given.  The Product Sales Sequence helps you set up the emails needed to sell your product to your list, based on high-open subject lines and highly clickable email body copy.
With it, you can send your list right to sales videos or long form sales letters, as well as advertorial-type landing pages.
You can also use it for multi-video launches, sending folks from one video to the next!
Whenever you want to promote a product, service or coaching program to your list, use this sequence.
Click here to get the Product Sales Sequence >>
Pre-Webinar Emails
The Pre-Webinar Emails are what you’ll send to your list to promote your webinar…  Meaning, after you decide to do a webinar, you’ll queue this series up in your autoresponder and just let it go.
From a behavioral segmentation standpoint, there isn’t much going on with this ones, unless you’re moving someone off of a sequence that promotes a video, to a sequence that promotes a webinar.  (Some folks would rather buy on a webinar!)
They key to these emails is to really spell out the benefits that someone will receive by attending!
Click here to get the Pre-Webinar Email Sequence >>
Post-Webinar Emails
After someone signs up for a webinar, it’s pretty common to mail the replay video out to your new list.
What the Post-Webinar Email Sequence does is add a twist to it…  We push the sale.  Pretty hard.
If someone signed up for your webinar and either attended or didn’t, we want to make sure that they have every opportunity to buy your offer possible.  And after running hundreds of webinars, we’ve perfected the replay sequence many times over.
Typically, whatever sales you got on your webinar – you’ll double that with this sequence going out within 24 hours of the webinar…
Click here to get the Post-Webinar Email Sequence >>
Re-Engagement Sequence
The Re-Engagement Sequence acts like it sounds.  If someone hasn’t done anything for a certain number of days, they should get this email set.
These emails employ some of the best email subject lines and body copy that we’ve ever tested.  Their importance is to get an old subscriber ‘woken up’ and clicking links again.
We also use this sequence to build credibility and some social proof, by showing them around the internet a little bit and tying your brand with other HUGE brands.
Click here to get the Re-Engagement Sequence >>
Blog Promotion Sequence
An important part of your sales strategy NEEDS to be content marketing, namely through your blog.  Solid blog posts work wonders for establishing your business as an authority in the marketplace, as well as increasing the ‘know, like and trust’ factor of your brand.
One of the best ways to get the word out there about new content posted on your blog is through emial, and Scriptly has an email template that you can copy and paste into your email software…
What we do with our content is a bit unique… We send out a broadcast to the list when something new is posted.  That keeps current users engaged with us.  Then, we add that piece of content into our autoresponder so that everyone who comes AFTER the initial list sees it to!
You’d be amazed at the conversion we get from our content, even though it isn’t necessarily sales oriented…
Click here for the Blog Promotion Template >>
Survey Sequence
Usually, if we find that someone isn’t opening emails or clicking links for more than 8 days, we’ll add them to the Survey Sequence.
The idea is that if they were really interested in what we were talking about, they’d be doing something.  If not, then we need to change course pretty quickly.
Now, I know that people’s lives get hectic and they aren’t just sitting around waiting for an email from us, but if they’re not doing anything we try to figure out what kind of content they will be interested in.
So, we ask questions like, “What’s Your Biggest Challenge,” and have them choose from a dropdown box.
Whatever they pick in the dropdown, they’re automatically moved to a sequence catering specifically to the interests that they choose.
If we have products for that interest, then they naturally go through those first.  If we don’t, we put them in a sequence with affiliate offers.
Click here to get the Survey Sequence >>
Bonding Sequence
The Bonding Sequence again, does like it sounds.
After someone signs up for your list, you have a very small window to make an impression on them and we do this by nurturing or bonding with them.
The bonding sequence typically goes out after your first product promotion, but before the next…  So, in the overall scheme of things, this sequence is the second that they get added to.
What we wan to do here is introduce them to use, what we stand for, who we are, and what we do.  One of the things we do inside Scriptly’s campaign to keep clicks up is link to social profiles, so they can get a good look at who we are!
Click here to get the Bonding Sequence >>
Wrapping Up
So, there you have it.  12 types of email marketing campaigns all done for you, ready for your to deploy in your sales processes!
And being that these sequences are specifically put together for digital products, it’ll be easy for you to start converting your email list into paying buyers, whether that’s for video courses, ebooks or memberships.
Click here to sign up for Scriptly’s free trial! >>
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Sales Funnels 101

Here, we walk through a sales funnel front to back including where most people start and how landing pages, sales videos, webinars and offers ultimately affect your bottom line.
To automate the email marketing in your sales funnel, make sure you watch this video! And, if you need to put a webinar together to sell your product or service, check out the Webinar Creator Video…
The post Sales Funnels 101 appeared first on Done For You.

5 Product Automation Sequences To Boost Sales

http://scriptly.s3.amazonaws.com/webinars/scr-5ps-webinar.mp4
In today’s video podcast, we go over buyer cycles and the 5 Product Automation Sequences you need to truly automate your sales.
You’ll discover:
Discover exactly how to introduce your product to new leads, and how to bond with them effectively through email…
Find out how to ‘nudge’ a prospect in the direction of your product without being overly promotional through email…
Learn the sequencing and preframing techniques needed to sell your product before your audience EVER sees a sales page!
Find out how to use ‘re-engagement sequences’ and ‘shopping cart abandonment sequences’ successfully…
Plus, learn WHEN each of these emails should be firing out, to maximize your sales without burning out your list!
To get access to all of the templates mentioned in the show, activate your Scriptly account!
The post 5 Product Automation Sequences To Boost Sales appeared first on Done For You.

What Is Scriptly?

http://scriptly.s3.amazonaws.com/media/scriptly-money-for-lunch.mp3In this short audio session, you’ll learn a little more about what Scriptly does, and where it’s headed?
(NOTE: This interview was done shortly after Scriptly launched! A lot has been added and changed in the Scriptly platform… To see what we’re doing now, please click here!)
The post What Is Scriptly? appeared first on Done For You.